Combining digital marketing statistics with knowledge about customer behavior will give your digital marketing strategy the boost it needs. You can use the information from these online advertising trends to foresee coming changes and prepare your campaigns ahead of your competitors.
Get insight into focusing marketing efforts, interacting with your audience, and changing your message today to prepare for tomorrow.
Jump to your statistic category of choice:
- Online Presence and Search Engine Dominance
- Local Digital Marketing Statistics
- Paid Advertising and User Perception
- Social Media and Influencers Statistics
Online presence and search engine dominance
| Key Statistics | |
| The global digital advertising and marketing market is projected to reach $786.2 billion by 2026. | Source |
| The digital advertising market is projected to reach $740.3 billion in 2024. | Source |
| Search advertising remains the largest segment within digital marketing, with a projected volume of $202.4 billion. | Source |
| Mobile Internet advertising spending is expected to surpass $400 billion globally in 2023. | Source |
| There are 4 billion daily email users, which highlights the extensive reach of email marketing. | Source |
| 97% of people check a company’s online presence before deciding to visit their business. | Source |
| 93% of traffic to websites is from search engines. | Source |
| 89% of marketers say SEO is successful, emphasizing its critical role in digital marketing strategies. | Source |
| 86% of businesses use video as a marketing tool, with 92% of marketers considering it an important part of their strategy. | Source |
| 84% of organizations have a content marketing strategy, underscoring its significance in engaging audiences. | Source |
| According to 81% of marketers, video content has a positive and direct impact on sales. | Source |
| 75% of users don’t click past the first page of results. | Source |
| As of 2023, 4.9 billion people are using social media, accounting for 60% of the global population. | Source |
| Over half of customers (51%) report they would unfollow a brand if it becomes irritating on social media. | Source |
| The global digital marketing industry is expected to grow at a compound annual growth rate (CAGR) of 13.9% over the forecast period. | Source |
With 97% of users checking a business’s online presence before visiting, it’s clear that having an optimized digital footprint is the way of the future.
But, these digital marketing performance metrics show that presence, though, isn’t only about your company’s website. It includes your website, your professional profiles, your social media channels, and your reviews. Often, the first touchpoint with potential customers will be through one of your online channels.
Focus on creating SEO-friendly content with technical optimization and high-quality backlinks. This will help increase rankings and capture traffic. Another tip from these online advertising trends is to include an integrated approach that includes paid advertising. With 50% of users not knowing the difference, using a mix of both can double visibility!
Local digital marketing statistics
Local digital marketing statistics highlight the growing importance of connecting with consumers in their immediate area.
| Key Statistics | |
| Every month, 97 billion local searches are conducted online. | Source |
| Local search queries lead to 1.5 billion physical location visits each month. | Source |
| Google Business Profile listings with over 100 images receive 1065% more clicks than those with fewer images. | Source |
| Searches for “near me” have surged by 500% in recent years. | Source |
| 97% of users have searched online for a local business. |
Source |
| 88% of mobile users who search for a local business visit a store within 24 hours. |
Source |
| 61% of mobile users are more likely to contact a local business if its website is mobile-friendly. |
Source |
| 56% of people globally shop both online and in local stores. |
Source |
| Local searches account for 46% of all Google searches. |
Source |
| 46% of all online searches have local intent. |
Source |
| 28% of local searches lead to a purchase. |
Source |
As search engines, particularly Google, refine their algorithms to prioritize local results, well-optimized local online advertising trends can help businesses effectively capture attention and drive foot traffic.
Paid advertising and user perception
Take a look at these digital marketing performance metrics for paid advertising and user perception.
| Key Statistics | |
| In 2023, global digital advertising expenditure reached approximately $733 billion, marking a nearly 3% increase from the previous year. | Source |
| Mobile Internet advertising spending is anticipated to surpass $400 billion globally in 2023. |
Source |
| Search advertising spending is expected to expand by 8.9% to $150 billion. |
Source |
| 90% of consumers say they trust online reviews, highlighting the importance of reputation management in digital marketing. |
Source |
| 86% of businesses use video as a marketing tool, with 92% of marketers considering it an important part of their strategy. |
Source |
| 84% of brands and marketers report seeing positive results from their PPC advertising campaigns. |
Source |
| 80% of companies focus on Google Ads for PPC. |
Source |
| Customers are up to 70% more likely to purchase a product when retargeted with display ads. |
Source |
| 50% of users can’t tell the difference between paid ads and an organic result. |
Source |
| 41% of shoppers are comfortable with retailers monitoring their shopping patterns and purchases to personalize offers. |
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| Ad Blocking Usage: Approximately 27% of Internet users worldwide use ad blockers, indicating a significant portion of the audience actively avoids ads. |
Source |
| The average CTR for advertisements across social media in 2022 was 1.21%. |
Source |
| Including a personalized landing page in PPC campaigns can boost their effectiveness by 5%. |
Source |
With 80% of companies using Google Ads for pay-per-click (PPC) campaigns, competition in the paid search space is fierce. However, this also highlights the importance of paid ads reaching users who may not find your website through organic means alone.
Your digital strategy should allocate resources to organic SEO and paid advertising for maximum visibility. The combination really ensures that your business stays competitive in the search results.
These digital marketing performance metrics show us that for increased effectiveness, use powerful, relevant and compelling ad campaigns that will stand out from the competition and speak directly to your customer.
Social media and influencers statistics
| Key Statistics | |
| Adults spend 2 hours and 35 minutes per day on social media. | Source |
| For consumers aged 18 to 44, social media is the preferred platform for discovering new products. |
Source |
| 97% of online consumers access social media at least once a month. |
Source |
| 40% of B2B marketers consider LinkedIn the most effective platform for generating high-quality leads. |
Source |
| 21% of users follow influencers or celebrities on social media. | Source |
| U.S. business spent $80.55 billion on social media advertising. |
Source |
Nearly every online consumer (97%) has checked in with their social media every month, making it a prime target for digital marketers. To capitalize on this trend, your strategy should include a robust social media presence. A few tips to engage with users is to:
- Create regular content
- Create partnerships with influencers that attract the same audience
- Use a mix of organic and paid posts
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