Do You Need an SEO Strategist? 4 Signs That You Do!

Do you feel like your website is getting the attention it should online, or do you feel like there is room for improvement? If you believe that prospects are not finding you, then a search engine optimization (SEO) strategist is the key ingredient you might be currently missing. Getting an SEO strategist onboard will definitely increase your competitive edge and improve your growth strategy.

 

What does an SEO strategist do?

An SEO strategist improves your website’s visibility on search engines like Google, Bing, and Duck, Duck, Goose. Their primary objective is to get your site to rank high for specific, targeted searches related to your business. 

This involves a mix of both technical knowledge and creativity to ensure that your site stays up to date with ever-changing search engine algorithms while constantly growing. Here are the tasks an SEO strategist typically performs:

• Researching keywords: An SEO strategist will need to identify the most effective keywords that your prospects are using.
• On-page optimization: To capture your audience’s attention, your website content needs to be optimized with keywords, metadata, and headers.
• Technical optimization: As much as the front end needs to be optimized, so does the backend, with mobile responsiveness and URL structures. 
• Creating, auditing, and optimizing content: Content briefs and strategies will need to be created that will attract traffic while still aligning with your overall marketing strategy.
• Checking web page data: Measuring the performance of your SEO efforts and providing the marketing team with valuable insights to improve strategies. 
• Link building: Building relationships with other websites needs to be done to increase backlink traffic. 

4 signs that you need an SEO strategist

If any of the following applies to your business, it is time to consider hiring an SEO strategist.

1. Your website traffic is stagnant

If your website’s traffic has slowly flat lined, it is time to boost your website traffic with the help of an SEO content strategist. They will be able to audit your website to understand your current SEO efforts, and then give insights and suggestions on how to improve to increase traffic and revenue.

2. Your competitors outrank you

In the many industries, the competition is fierce. If your competitors consistently rank higher than you on the search engine results page (SERP), you could be losing out on potential business. Get an SEO content strategist to help you close that gap and optimize your website to compete with other industry leaders.

3. You are only doing paid advertising

Paid search campaigns, like Google Ads, can be a great way to generate leads. But if you do not see long-term returns, it might be time to invest in organic methods with an SEO content strategist.

4. No time to compete

SEO is constantly evolving. You have algorithm updates, emerging best practices, and changes in marketing practices. By hiring (or outsourcing) your SEO to an SEO strategist, you will have a dedicated person attending to all the smaller details that your current team is unable to. 

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Benefits of having an SEO strategist

While we can all agree that having a strong online presence is vital for a business’s success, it might not be clear how important having an SEO role is within your marketing efforts. Here are some key benefits of having an SEO strategist:

• Increases visibility and traffic: When potential customers search for services relating to your business, you want your website to appear at the top of the search engine results. An SEO strategist will work to continue optimizing those targeted keywords.
• Gives you a competitive edge: An SEO strategist can help you identify and analyze your competitor’s marketing efforts while focusing on niche keywords that they may have missed. 
• Benefits your users: SEO strategist’s primary focus is on enhancing your site for search engines, and ensuring that your users have the easiest, best journey as possible with your brand.

Do I have to get an SEO strategist, or can I outsource?

You can get an SEO strategist in-house, but often companies find they don’t have the budget for a specialized SEO role. It is often easier to outsource to an agency like SEO.com.

With SEO.com, you will have a dedicated team focused on your brand, content and website. With the power of a professional team, you can increase your traffic, boost your content generation and get those leads and visibility that you have always wanted. 

Get an SEO proposal today to start improving your results tomorrow!