AI-Driven Growth: OmniSEO™ for a Regional CAT Dealer
A regional CAT dealer partnered with WebFX to launch an OmniSEO™ strategy, expanding their digital authority beyond traditional search and into the fast-evolving world of AI-driven results. Discover how these targeted efforts boosted their visibility in Google AI Overviews and generative AI tools like ChatGPT.
Industry: Heavy Equipment
Tenure: Client since 2018
Business Type: B2B
Employee Count: 1K-5K FTE
Active Services: SEO, Local SEO, OmniSEO, PPC, Interactive, CRO
Technology: RevenueCloudFX
“I have two favorite parts of working with WebFX. One is the fact they’re always like teaching us about new strategies and making sure that we’re up-to-date on all the latest in digital marketing. The other part would be how responsive they are. So, [if] we do have an issue or a change of strategy, they’re always willing to jump in and help right away to help us make sure that we keep things moving.”
586%
Increase in Traffic From Generative AI Sources
136%
Increase in Visibility in Google AI Overviews
116%
Higher Visibility in LLMs than Closest Competitor
Before OmniSEO™
- Organic growth relied on traditional levers such as content, technical SEO, and local landing pages.
- Blogs drove visibility, but informational SERPs increasingly became clickless as answers appeared directly in search results.
- The dealer wasn’t consistently named or cited in AI assistants, limiting their influence during early research moments.
After OmniSEO™
WebFX Approach
Adapting to the New Search Landscape
By late 2024, the dealer’s organic traffic was trending downward, a challenge seen across many industries as AI Overviews began to cannibalize clicks—especially from blog content. While WebFX continued to optimize high-conversion pages, it became equally important to ensure the dealer was visible early in the buyer’s journey, wherever that journey began.
WebFX analyzed which sources AI Overviews were pulling from for top industry keywords. The earned media team then focused on securing the dealer’s placements in those trusted sources, ensuring the brand was cited in the answers that matter most. Using WebFX’s exclusive RevenueCloudFX technology, the team tracked and reported every instance where the dealer’s content appeared as a cited resource in AI Overviews, including for high-value topics like “excavator vs bulldozer,” “skid steer vs track loader,” and “used heavy equipment buyers.”
Maximizing Brand Exposure Across the Web
With organic results declining industry-wide, the dealer and WebFX recognized the need for broader visibility to reach buyers wherever they research—trade publications, industry blogs, and curated lists. Over the course of the partnership, WebFX has built 43 authoritative links for the dealer, strengthening their brand and entity signals across the web. Since launching the OmniSEO™ strategy, the earned media team has focused on securing 6 highly targeted links specifically designed to answer the questions most likely to surface in generative AI tools.
These recent placements span key themes such as construction equipment, sustainable agriculture, hurricane preparedness, and construction robotics. This strategic link building not only expanded the dealer’s reach beyond owned channels, but also played a critical role in earning citations from both traditional search engines and AI assistants. By focusing on relevant, high-authority topics, WebFX helped ensure the dealer was referenced in the answers that matter most—solidifying their position as the go-to authority in the heavy equipment space.
Increasing Visibility in Generative AI Assistants
As more users turned to AI assistants like ChatGPT and Copilot for research, the dealer saw a new opportunity to become the go-to answer for equipment-related queries. Years of SEO investment with WebFX meant the dealer’s site was already well-structured for AI discoverability.
Building on this foundation, WebFX created targeted “seed content” to answer common AI questions—such as where to buy equipment and how to compare value options for used construction equipment. The goal: to earn citations from both top trusted sources and directly from LLMs, ensuring the dealer was referenced at every stage of the research process.
#SeeingTheFX
The Results
500%
Increase in leads driven from AI platforms
586%
Increase in Traffic From Gen AI Sources
136%
Increase in Visibility in Google AI Overviews
116%
Higher Visibility Than Next Closest Competitor
#1
on Copilot for “Best Equipment Maintenance Packages in [location]”
51
Placements Gained in Just One Month
“I have two favorite parts of working with WebFX. One is the fact they’re always like teaching us about new strategies and making sure that we’re up-to-date on all the latest in digital marketing. The other part would be how responsive they are. So, [if] we do have an issue or a change of strategy, they’re always willing to jump in and help right away to help us make sure that we keep things moving.”