What is digital PR, and how is it different from traditional PR?

Digital PR uses online platforms, websites, social media, and influencers to shape brand reputation. Unlike traditional PR, it provides faster reach, broader visibility, and measurable results.

How does digital PR impact SEO?

Digital PR supports SEO by generating backlinks, mentions, and media coverage that improve domain authority and search rankings.

Can AI be used in a digital PR strategy?

Yes. AI tools like OmniSEO™ help monitor visibility, track mentions, and optimize campaigns across search engines and AI-powered platforms.

What are the best digital PR tools to use?

OmniSEO™, Google Analytics, Google Search Console, and Mixpanel are some of the most effective tools for digital PR.

How do I measure the success of a digital PR campaign?

Measure success by tracking backlinks, traffic, engagement, visibility, leads, and conversions.

Lornah Ngugi, Author at SEO.com

Lornah Ngugi

Marketing Writer

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