Content Marketing Trends: Everything You Need To Drive Results in 2025 and Beyond

Content marketing is a fast-evolving niche driven by trends and relentless technological advancements. While your content marketing strategy shouldn’t be fully driven by trends, you should consider them — they determine the direction and results you get from each campaign.

Below, we take a look at 2025 content marketing trends that will make or break your campaigns. Here are the trends we’ll focus on:

1.  AI-driven content creation

AI is continually transforming all industries, and content marketing has not been left behind. The global AI marketing revenue is predicted to reach an astounding $107 billion in 2028, and understandably, over 80% of marketers globally are already integrating some form of AI into their online marketing strategies.

Many marketers leverage AI to keep up with 2025 content marketing trends, personalize and automate their customer journeys, and optimize their content. This approach supercharges creativity and streamlines content creation.

There are various ways you can leverage AI in content marketing, and some you should prioritize include the following:

• Using AI algorithms to create ads with better keywords
• Tracking and analyzing marketing campaign performance
• Researching and gathering ideas for content creation
• Crafting copy quickly and cost-effectively
• Populating content calendars with content ideas and optimal scheduling times

However, using AI in content marketing and ensuring your content’s originality and authenticity is a delicate dance. Your content marketing still needs a human touch to ensure it’s accurate, relatable, and relevant.

2. Rising popularity of voice search

In the past, most searches have been text-based. But as of 2024, about 20% of all online searches are voice-based. The growing popularity of voice searches results from the increasing adoption of smart home products and smart speakers.

According to recent statistics, 71% of internet users favor voice searches over typed queries, and 50% of consumers use voice searches every day. Marketers need to optimize business pages for voice searches to reach more customers, especially the 11.5% of smart speaker owners in the U.S. who make purchases using voice searches every month.

Optimizing for voice search typically involves:

• Using conversational search queries, such as “How do I make tasty brownies?” as opposed to “How to make brownies?”
• Optimizing for local search engine optimization (SEO) by updating information on your local search, including local keywords and using local slang and regional phrases
• Providing users with direct answers to increase their chances of appearing in the featured snippet section of search results
• Following SEO best practices to drive traffic, leads, and sales

3. Expanding video dominance

Video marketing is a leading content marketing trend in 2025 with over 91% of businesses employing it as part of their strategy. Consumer demand for video is currently at 83%, which can be attributed to the increasing adoption of mobile technology that makes it more convenient for users to consume video content.

You need to leverage video as a form of content marketing to boost authentic engagement, real-time interaction, and higher SEO rankings. Video has the potential to boost conversion rates by up to 80%, and according to 71% of marketers, it performs better than all other forms of content marketing.

If you’re looking to start enjoying video marketing, here are some best practices:

• Post short-form video clips on various social media platforms, like Instagram, TikTok, and YouTube Shorts
• Create long, educational videos done in documentary, podcast, or webinar style to break down complex ideas for your audiences
• Always include calls to action (CTAs) in your videos to move users through the conversion funnel
• Improve engagement by using video content to share stories with your audience
• Include user-generated videos, such as product unboxing videos, in your strategy
• Optimize videos with SEO by including keywords in video descriptions and tagging

4. Optimizing for omnichannel marketing

In 2025 and beyond, an omnichannel marketing strategy is crucial to your content marketing efforts. Omnichannel marketing uses a combination of platforms, channels, and devices to create cohesive marketing campaigns that create a consistent brand experience.

It’s effective for meeting people at different points of their purchasing journey while creating a cohesive experience that encourages more conversions and sales. Unlike multichannel marketing, omnichannel marketing connects the marketing channels to create an efficient and seamless experience.

Implementing an omnichannel marketing strategy involves sharing customized messages about the same product or service with different audiences. For example, Amazon advertises its products in various ways, including on product pages, remarketing emails to previous customers, and ads on streaming platforms like Hulu.

5. Increasing use of alternative search engines

As customers’ search behaviors continue to evolve, so does their preference for alternative search engines. Since the 90s, Google and other traditional search engines have been heavily used and relied on by users worldwide.

However, the past decade has seen the rise of many other types of search engines, including AI-powered search engines and social media search engines. Generative AI search engines enhance the search experience by uncovering more insights than a human ever would and processing more information more efficiently.

According to recent statistics, 46% of Gen Z internet users globally pick social media as their first option for online searches. This is a significant percentage, considering younger generations between 18 and 29 make up 60% of America’s active internet users.

As a result, to boost your rankings and improve your online visibility, you must optimize your content for social and AI search engines.

View more content marketing statistics here.

6. Utilizing user-generated content (UGC)

In a time when users highly value authenticity and relevance, it’s beneficial for your business to start leveraging UGC for your content marketing campaigns. UGC prioritizes users and the value they hope to derive, rather than the probability of trending or ranking high on search engines.

The UGC content marketing trend has the potential to make up to 73% of consumers more confident in your products or services. Navigating UGC can be tricky because you need your customers to hear a specific message without being exploitative.

The following tips will help you utilize UGC in a way that provides you a positive return on investment (ROI):

• Determine your goals: What results do you want? Do you want to increase brand awareness or boost conversions and sales?
• Select the type of content: Will you rely on organic reviews and testimonials? Product interaction videos by influencers? Or case studies including your brand?
• Decide where you’ll post: How will you use the content? Will you house case studies on a dedicated page on your website? Or repost tagged videos and stories on your Facebook and Instagram feeds?
• Streamline material UGC submission: How will customers and influencers submit UGC? Is there a form they need to fill out for material submissions? Or can they post on their personal pages, and then you’ll repost?

7. Increasing appeal of interactive content

Interactive marketing embraces the use of more visual content, like videos, infographics, and image sliders, to create a more immersive user experience and boost engagement. Tools, calculators, and quizzes are other examples of interactive content that grab your audience’s attention and keep them on your website for longer.

Often, these interactive content elements appeal to users so much that they are encouraged to share your content with others in their family and friend circles. Interactive media allows you to collect feedback instantly, allowing you to provide users with more personalized experiences. It also helps distinguish you from competitors and improve brand visibility and awareness.

Stay ahead of the curve with WebFX content marketing services

While you invest time and energy to keep up with the trends in your business industry, you might be unable to stay up to date with content marketing trends.

That’s where a content marketing agency like WebFX — the premier content marketing company behind SEO.com — comes in. We offer data-driven content marketing services that drive traffic and conversions, allowing you to focus on impressing your customers with the best products or services.

With 3 million+ hours of expertise, 91%, we can help you produce over 65 content formats to drive traffic by over 10%.

Request a free quote today to discuss how we can help you achieve your goals by following these 2025content marketing trends.