Top-Rated Marketing Agency for Manufacturers and Industrial Leaders
Transform your production downtime into a fully operational pipeline with manufacturing marketing services from WebFX (the team behind SEO.com). With more than 185,000+ hours of manufacturing marketing experience, you can trust our manufacturing marketing agency to achieve your business’s goals for client acquisition, order volume, and sustainable growth.🏭
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2118%
increase in revenue from Amazon ads YoY
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Manufacturing and industrial marketing agency
SEO.com is a top industrial marketing agency with over 25+ years of experience serving businesses in the automotive, textile, and electronics sectors, among many others. With our online marketing services, we’ll help you generate leads, improve conversion rates, and retain more customers. Find out more about our services below, or request a custom quote today!
All-in-one marketing for manufacturers and industrial companies
To drive more leads and conversions for your manufacturing business, we offer several different types of marketing services. Here are several of the main ones:
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Manufacturing SEO
Manufacturing SEO is one of our top services due to how effective it is at increasing your online visibility and helping you reach your target buyers. That’s particularly true of OmniSEO™, which is our patented strategy for promoting your business not only in search results, but also on social media and in AI responses.
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Industrial content marketing
Manufacturing content marketing is vital for drawing qualified prospects to your website. By crafting helpful content about various manufacturing topics, you’ll attract interested visitors who will later become leads and buyers. We’ll help you create that content and optimize it to draw in plenty of traffic.
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Manufacturing PPC
If you’re looking for a way to send your business to the top of search results quickly, look no further than manufacturing PPC. We’ll help you craft paid ads for search engines, as well as display ads for third-party websites. All of these will direct leads to your website and guide them toward conversion.
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Email marketing for manufacturers
Manufacturing email marketing is great not only for acquiring new leads, but also for improving customer retention by encouraging existing customers to make repeat orders. If you’re looking to upgrade your email strategy, SEO.com will use our expertise to help you do just that.
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Social media for manufacturing companies
Social media is a valuable resource for reaching your prospect buyers online. With manufacturing social media services from SEO.com, you can take advantage of different platforms to promote your business and drive engagement with decision-makers, ultimately driving up conversions and revenue.
Manufacturing SEO is one of our top services due to how effective it is at increasing your online visibility and helping you reach your target buyers. That’s particularly true of OmniSEO™, which is our patented strategy for promoting your business not only in search results, but also on social media and in AI responses.
Manufacturing content marketing is vital for drawing qualified prospects to your website. By crafting helpful content about various manufacturing topics, you’ll attract interested visitors who will later become leads and buyers. We’ll help you create that content and optimize it to draw in plenty of traffic.
If you’re looking for a way to send your business to the top of search results quickly, look no further than manufacturing PPC. We’ll help you craft paid ads for search engines, as well as display ads for third-party websites. All of these will direct leads to your website and guide them toward conversion.
Manufacturing email marketing is great not only for acquiring new leads, but also for improving customer retention by encouraging existing customers to make repeat orders. If you’re looking to upgrade your email strategy, SEO.com will use our expertise to help you do just that.
“Our keyword rankings jumped quite a bit making us appear on 1st and 2nd pages of Google where before we were not showing up.”
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“They provided us with a well-defined project plan, which included timelines for each aspect of our digital marketing campaign. “
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“They seemed to really understand our business more than the others and had a lot of teams to help in more areas than just SEO.”
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“Made sure they understood our business and goals. Staff is very friendly and professional.”
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Read Review “WebFX has enhanced content and built an organic and paid strategy to help us improve lead quality.”
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Read Review “Their knowledge and expertise brought new life to our website. Between marketing and SEO, they have helped us immensely.”
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Read Review “I am continually impressed with the talent of the entire team and the proactive recommendations to help grow our business.”
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Read Review “[We’ve seen] a 40%-60% increase in lead generation year-over-year every month.”
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Manufacturing marketing strategies and trends in 2025
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Establish your expertise with website content
Your prospects – whether OEMs, engineers, or purchasing managers – do their homework online long before they pick up the phone. They need proof you understand their challenges and possess the capabilities they require. We help you leverage your expertise by crafting compelling content that addresses their specific challenges, builds crucial trust, and attracts qualified B2B buyers ready to become customers.
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Optimize your local listings
For manufacturers serving a defined local or regional area—like job shops or custom fabricators – dominating local search means capturing more RFQs before competitors do. This starts with mastering local listings. Your priority should be a fully built-out and optimized Google Business Profile, followed by securing accurate listings on every relevant industry-specific and regional directory where potential clients might look.
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Build out an email list
Building an email list is a powerful manufacturing marketing strategy for nurturing leads through often-long B2B sales cycles. By offering valuable resources—like white papers, tech updates, or capability showcases—via website forms, you attract qualified B2B contacts. You can then use targeted email campaigns to share expertise, build trust, and guide these prospects toward an RFQ or sales inquiry, while also strengthening relationships with existing customers to boost retention and uncover upsell opportunities.
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Promote your business with video content
In addition to written content, use video marketing to bring your operations to life. Host these videos on your website and share them via YouTube and relevant social platforms like LinkedIn. Consider creating videos that showcase your facility and processes, demonstrate your products in detail, or answer key technical questions your buyers often ask.
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Harness the power of omnichannel marketing
One of the best things you can possibly do for your marketing is to use an omnichannel strategy, which refers to creating a unified campaign across multiple channels at once. This is related to OmniSEO™, which we mentioned earlier on the page, but it goes beyond SEO to include strategies like PPC and email marketing. With consistent branding across all channels, you’ll be able to reach your target buyers wherever they are.
Your prospects – whether OEMs, engineers, or purchasing managers – do their homework online long before they pick up the phone. They need proof you understand their challenges and possess the capabilities they require. We help you leverage your expertise by crafting compelling content that addresses their specific challenges, builds crucial trust, and attracts qualified B2B buyers ready to become customers.
For manufacturers serving a defined local or regional area—like job shops or custom fabricators – dominating local search means capturing more RFQs before competitors do. This starts with mastering local listings. Your priority should be a fully built-out and optimized Google Business Profile, followed by securing accurate listings on every relevant industry-specific and regional directory where potential clients might look.
Building an email list is a powerful manufacturing marketing strategy for nurturing leads through often-long B2B sales cycles. By offering valuable resources—like white papers, tech updates, or capability showcases—via website forms, you attract qualified B2B contacts. You can then use targeted email campaigns to share expertise, build trust, and guide these prospects toward an RFQ or sales inquiry, while also strengthening relationships with existing customers to boost retention and uncover upsell opportunities.
In addition to written content, use video marketing to bring your operations to life. Host these videos on your website and share them via YouTube and relevant social platforms like LinkedIn. Consider creating videos that showcase your facility and processes, demonstrate your products in detail, or answer key technical questions your buyers often ask.
One of the best things you can possibly do for your marketing is to use an omnichannel strategy, which refers to creating a unified campaign across multiple channels at once. This is related to OmniSEO™, which we mentioned earlier on the page, but it goes beyond SEO to include strategies like PPC and email marketing. With consistent branding across all channels, you’ll be able to reach your target buyers wherever they are.
Start earning more contracts with our award-winning manufacturing marketing agency
Your next big contract could be searching online right now. Our industrial marketing agency specializes in connecting manufacturers with qualified buyers and engineers. We help you get found, get specified, and get the order.
Contact us today to receive a custom proposal, including a recommended strategy, pricing, and more!
FAQs about our manufacturingmarketing agency
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What is industrial marketing?
Industrial marketing is the process of promoting your manufacturing business to your target buyers, particularly through online strategies like SEO and PPC.
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What unique challenges do manufacturing companies face in marketing?
Manufacturing companies commonly face several different marketing challenges, including:
- Long sales cycles: It takes time to convert manufacturing customers, which requires more effort from your marketing campaigns.
- Complex product offerings: Due to the complexity of some manufacturers’ products, it can be difficult to adequately explain those products through marketing.
- Need for industry-specific knowledge: Understanding a manufacturers’ product or services often requires industry-specific knowledge that your target audience may not have.
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What is a manufacturing marketing agency?
A manufacturing marketing agency is a company that helps manufacturing businesses promote themselves to their target audience, especially online. Manufacturing marketers use strategies like SEO, social media marketing, paid advertising, and more to market their clients, helping them drive leads, conversions, and revenue.
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How do I choose the right manufacturing marketing agency for my business?
You should consider several different factors when selecting an industrial marketing agency. For each agency you look into, think about the following:
- Experience: How much experience does the agency have? Are they familiar with the manufacturing industry? What sorts of results have they driven for past clients?
- Deliverables: What specific deliverables are included in their services? Do those deliverables include what you’re looking for?
- Reviews: What kinds of reviews does the company have? Do past clients say mostly positive or mostly negative things about working with the agency?
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What industries does your manufacturing agency serve?
At SEO.com, we serve a variety of different manufacturing sectors. Those include:
- Aerospace
- Automotive
- Electronics
- Textile
- Food and beverage
- And more!
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What role do automation and AI play in manufacturing marketing?
There are many different ways to integrate AI and automation into a manufacturing marketing strategy. Many marketing tools allow you to automate routine marketing tasks. AI, meanwhile, can be a helpful tool for things like:
- Drawing up content outlines
- Analyzing large sets of data
- Performing content research
- And more!
In addition to using AI, you should also optimize for AI. For instance, you should be sure to optimize your website content for AI responses as part of an OmniSEO™ strategy.
With all of that being said, you don’t want to rely 100% on AI and automation. Keeping a human element in your marketing is vital for effectively reaching your audience. That’s why, if you don’t have the means to run your campaigns completely on your own, it can be beneficial to hire a team of marketing experts.