Healthcare marketing agency
SEO.com is a premier healthcare marketing agency with over25+ years of dedicated experience, serving a wide array of clients including hospitals, pharmaceutical companies, and private practices. Leveraging our comprehensive suite of online marketing services, we are committed to helping you attract more patients, enhance your online reputation, and increase patient retention.
Discover how our specialized strategies can benefit your organization by exploring our services below, or request a custom quote today!
Full-service healthcare marketing services
Whether you’re running a local clinic or managing a nationwide healthcare system, the right marketing services can determine how easily patients find, trust, and choose your organization. But not all marketing strategies are created equal, especially in the healthcare space, where trust, timing, and compliance are everything.
Below are the most essential healthcare marketing services that help providers stay competitive, build credibility, and drive patient growth in a digital-first world.
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Healthcare SEO
A well-implemented healthcare SEO strategy improves your website’s visibility in organic search results to help you build credibility and increase your reach. In the era of AI revolution, consider healthcare OmniSEO™ to capture high-intent traffic from Google, social media, and AI-powered search engines.
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Local SEO for medical professionals
When in pain, everyone is looking for the quickest and nearest solution provider, which makes local SEO a must-implement marketing strategy for healthcare businesses. Optimizing local SEO boosts your visibility in local searches that include “near me” or the name of your city, neighborhood, or local community.
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Healthcare content marketing
Content marketing will supercharge your other marketing strategies, including SEO, email marketing, and social media marketing. As a healthcare provider, content marketing helps educate your audiences and guide them toward their next provider visit with relevant, helpful, and shareable content.
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Healthcare pay-per-click (PPC) advertising
Healthcare organizations, like any others, can use PPC to drive quick leads with instant visibility in the crowded marketplace. Healthcare PPC proves helpful when you have open appointment times or last-minute cancellations and want to drive patient bookings by providing more immediate exposure to people urgently looking for care.
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Online reviews for healthcare organizations
The healthcare industry is anchored on trust and credibility. You can easily build your credibility by encouraging, collecting, and responding to online reviews, which act as endorsements from real patients and build your presence and reputation.
A well-implemented healthcare SEO strategy improves your website’s visibility in organic search results to help you build credibility and increase your reach. In the era of AI revolution, consider healthcare OmniSEO™ to capture high-intent traffic from Google, social media, and AI-powered search engines.
When in pain, everyone is looking for the quickest and nearest solution provider, which makes local SEO a must-implement marketing strategy for healthcare businesses. Optimizing local SEO boosts your visibility in local searches that include “near me” or the name of your city, neighborhood, or local community.
Content marketing will supercharge your other marketing strategies, including SEO, email marketing, and social media marketing. As a healthcare provider, content marketing helps educate your audiences and guide them toward their next provider visit with relevant, helpful, and shareable content.
Healthcare organizations, like any others, can use PPC to drive quick leads with instant visibility in the crowded marketplace. Healthcare PPC proves helpful when you have open appointment times or last-minute cancellations and want to drive patient bookings by providing more immediate exposure to people urgently looking for care.
The healthcare industry is anchored on trust and credibility. You can easily build your credibility by encouraging, collecting, and responding to online reviews, which act as endorsements from real patients and build your presence and reputation.
“Our keyword rankings jumped quite a bit making us appear on 1st and 2nd pages of Google where before we were not showing up.”
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“They provided us with a well-defined project plan, which included timelines for each aspect of our digital marketing campaign. “
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“They seemed to really understand our business more than the others and had a lot of teams to help in more areas than just SEO.”
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“Made sure they understood our business and goals. Staff is very friendly and professional.”
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Read Review “WebFX has enhanced content and built an organic and paid strategy to help us improve lead quality.”
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Read Review “Their knowledge and expertise brought new life to our website. Between marketing and SEO, they have helped us immensely.”
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Read Review “I am continually impressed with the talent of the entire team and the proactive recommendations to help grow our business.”
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Read Review “[We’ve seen] a 40%-60% increase in lead generation year-over-year every month.”
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Read Review Healthcare marketing strategies and trends in 2025
Your healthcare marketing agency must understand the nuances and trends of the industry to ensure it can effectively communicate with potential clients, employees, and other healthcare professionals. Some of the strategies and trends they must be aware of in 2025 include:
1. Marketing automation
An effective healthcare marketing strategy utilizes automated tools to streamline communication and boost productivity. Marketing automation refers to any tools that help to save time and reduce manual marketing work without sacrificing personalization and compliance. Automation can help to improve marketing analysis and enhance the entire patient journey.
2. Patient-centric marketing
Patient-centric marketing prioritizes empathetic and personalized messaging to ensure they feel understood and supported. It differentiates your healthcare practice from competitors and supports value-based care. AI tools make customer-centric marketing more viable by providing speed, scale, and insight necessary to engage customers on a personal level.
3. Reputation management
The healthcare industry is anchored on trust and credibility. Therefore, you must employ reputation management strategies to control how potential patients and clients perceive your business. It involves encouraging, collecting, and monitoring online reviews, responding professionally to feedback, and managing your online listings.
4. Social media marketing
Successful healthcare social media marketing campaigns help to educate the public about different healthcare topics, building trust and credibility. You can leverage social media to simplify complex medical topics, humanize your practice, and facilitate real-time communication and collaboration.
5. AI-powered personalization
It’s the utilization of advanced artificial intelligence and machine learning technologies to tailor digital advertising to an individual patient’s needs, preferences, and behaviors. You can automate the entire patient journey with AI chatbots, programmatic ad targeting, and AI data analysis.
6. Video marketing
Patients appreciate video content now more than ever. They’re a good medium for breaking down complex medical concepts, introducing staff, giving virtual tours of your facility, and sharing patient testimonials. Video marketing drives stronger engagement and effectively guides the patient journey.
7. Omnichannel marketing
It’s a strategy that involves promoting your healthcare practice across different channels and platforms to maximize online visibility. Our OmniSEOTM solution is just what you need to ensure patients on different search engines, including Google, generative AI platforms, and social media platforms, can find your practice.
8. Voice search optimization
More patients are using voice assistants, like Alexa and Google Assistant, to find healthcare providers, so it’s time to optimize your site for voice search. Optimizing for voice search involves using natural, conversational language, optimizing for local search, and targeting featured snippets.
Start attracting more patients with our top-rated healthcare marketing agency
Your next patient is looking for a provider online right now. Our healthcare marketing agency specializes in connecting providers like you with patients seeking care. We help you get found, build trust, and schedule more appointments.
Contact us today to receive a custom proposal, including a recommended strategy, pricing, and more!
30%
MORE SUPPORT OFFERED COMPARED TO OTHER AGENCIES
40+
THIRD-PARTY REVIEWS FROM HOME SERVICE COMPANIES
$435M
TOTAL REVENUE DRIVEN FOR HOME SERVICE COMPANIES
3.2M
TOTAL LEADS DRIVEN FOR HOME SERVICE COMPANIES
3.75Y
AVG TENURE FOR HOME SERVICE CLIENTS
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FAQs about our healthcare marketing agency
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What is a healthcare marketing agency?
A healthcare marketing agency specializes in elevating healthcare facilities by making it easier for potential clients to trust you. They understand the unique needs of patients and healthcare providers, enabling you to build a consistent brand identity online, attract more qualified medical leads, and enhance client relationships.
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What does a healthcare marketer do?
A healthcare marketer helps businesses navigate the complex healthcare marketing landscape with deep industry insight. They implement the right marketing strategies to build a consistent brand identity online, attract more qualified medical leads, and enhance client relationships.
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What should I look for in a healthcare marketing agency?
Your healthcare marketing partner must possess industry experience with a proven track record and understanding of HIPAA compliance and patient privacy laws. They must also understand healthcare-specific patient journeys and medical content accuracy.
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Why choose WebFX for healthcare marketing services?
WebFX has decades of experience offering marketing services for organizations in the healthcare industry, including hospitals, medical device companies, insurance providers, private practices, and clinics.
We have a reliable team of healthcare marketing experts who understand healthcare regulations and implement compliant digital marketing strategies that protect patient privacy and spare you legal implications.
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What types of healthcare organizations do you serve?
WebFX offers healthcare marketing services to numerous types of facilities in the industry, including hospitals, medical device companies, insurance providers, private practices, and clinics.
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How much do healthcare marketing services cost?
Most providers spend between $5,000 and $10,000 per month on healthcare digital marketing services. A general rule of thumb is to allocate 7-10% of your overall revenue on marketing to keep your business competitive and achieve your goals.
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How long does it typically take to see results from your marketing services?
Marketing service results don’t have a definite timeline, it mainly depends on the strategy. For instance, SEO typically takes 3–6 months to start driving results, but it may take up to a year sometimes. Contrastingly, PPC shows results faster than SEO (almost immediately), which means you can see results sooner.
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How do you ensure compliance with healthcare regulations in your marketing efforts?
We follow HIPAA guidelines, use secure platforms, obtain patient consent for testimonials, and ensure all content is accurate and regulation-compliant. Our team stays up to date with healthcare laws and trends while also using only HIPAA-compliant tools to protect patient privacy and avoid legal risks.
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What is your process for developing a marketing strategy for a healthcare organization?
Developing a marketing strategy for a healthcare organization involves a structured, data-informed, and compliance-conscious approach. The process ensures that campaigns align with your goals, resonate with your target patients, and meet all legal and ethical standards.