How to Improve Local SEO to Grow Your Rankings

An Insider’s Guide on How to Improve Local SEO Boost your local SEO with our top seven tips to reach more customers in your area.
  • team members Team Industry-Leading Experts
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  • June 4, 2024
  • 5 min. read

In the 21st century, a group of friends or family want to grab a bite to eat, so they simply ask the voice assistant on their phone about the nearest restaurants. Google decides which local restaurants to rank first for this question based on each site’s search engine optimization (SEO) practices.

Keep reading to learn how to improve your local SEO so you can reach more customers in your area!

What Is local SEO?

Local SEO focuses on achieving a high ranking on the search engine results pages (SERPs) for a local business. For example, a restaurant in New York called “Little Louie’s Pizza” wants to rank for people searching in New York instead of being confused with “Little Louie’s Pizza” in Chicago.


What is Google Business Profile?

Google Business Profile is a local SEO tool that allows businesses to personalize and manage their presence on Google Search and Maps, including their business story, business information and more. An outstanding profile will help you rank high on the SERPs.

Local SEO plumber gbp example

Proximity and keywords are the main signals that Google Business Profile considers for SERP ranking. When you send these signals, you have an opportunity to appear in the Google three-pack. The three-pack is the top three results for local search and the most prized position on the local SERPs.

7 tips to boosting your local SEO ranking


These seven insider optimization tips will help you to move up the ladder on the Google SERP and aim for the three-pack at the top of the SERP.

1. Optimize your Google Business Profile

You’ll need to create and verify a Google Business Profile page. Then, use the Google Posts tool to upload photos and text. You can also encourage your customers to share reviews online.

You should set up an automated reply that clarifies your specific location at this stage.

For example, “We are so grateful you took the time to offer your feedback on [product] in [city, state]. We place great value on customer feedback as we grow to meet your needs and look forward to hearing from you in the future. The entire team at [company name] thank you.”

2. Create local contact pages

It’s also important to launch local contact pages on your website. 

You should include your name, address, phone number and website (NAP+W) for each individual location with a Google Map for each spot. Be sure to write original text for every location, even if they offer the same products or services, because Google will flag duplicate pages and lower your search engine ranking.

3. Include reviews on your website

Encourage your audience to leave testimonials on your website. Google Business Profile receives reviews as trust signals. They’ll help increase your ranking on the SERP and tell the search engine and your audience that you’re credible and authoritative.


4. Generate content targeted at local audiences

Creating content specifically for audiences is another key factor to boost your SERP rankings. One excellent way to accomplish this goal is to provide free educational resources like industry events, employees, news and more. 

Local SEO Page

You should choose your focus based on whether you’re a business-to-business company (B2B) or a business-to-consumer company (B2C). For example, a B2C hotel targeting local users might include a list of local attractions, information on local restaurants and a map of the best historical sites to visit. A B2B marketing company could include a calendar of professional events in the area, a map of the best places to advertise and more.     


5. Optimize for mobile

A key approach to ranking on local search results is to optimize for mobile. Making your phone number clickable is an essential factor of mobile optimization for local SEO. The number allows someone to easily call you at their convenience.

For example, someone searching for a local restaurant like Olive Garden can immediately call to find out if there are tables available at a specific location.

6. Join online business directories

Apple, Bing, Google, Yelp, Trip Advisor and many other sites receive their map data aggregation from four main companies in the U.S. These companies include Foursquare, Factual, Neustar Localeze and Express Update. If your website has inconsistencies across these platforms, it can confuse Google and prevent the search engine from showing your local results.

Local SEO yelp listings

7. Build local SEO NAP+W citations

It’s crucial to receive local SEO NAP+W citations. In simpler teams, you need mentions of your local information elsewhere on the internet to build your authority with the Google search engine.

You can receive these citations in several ways. You can guest post on a local blog, register in local business directories, list your business on industry websites and register on local search engines like Yelp. 

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