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9 Top Ecommerce SEO Tools: Tools Every Online Retailer Needs

What if you could peer inside your competitors' strategies? Ecommerce SEO tools let you analyze their sites, find their top keywords, see their best-performing pages, and more. Use these insider secrets to get a leg up.
Last Updated June 18, 2024

No matter what industry you are in, if you own or manage an ecommerce business, one of the most important things to have is a search engine optimization (SEO) campaign. Because there’s a lot that goes into running a successful campaign, there are several tools available to make the process much easier and more effective.

If you’re not sure how to begin, our team of experienced professionals at SEO.com are here to help you take the next step in your SEO journey.

What is SEO for ecommerce?

More and more businesses are taking their products online and forming ecommerce stores. To make sure your products actually get seen by your target audience, though, you need to incorporate SEO best practices and strategies into your marketing campaign.

Strategies include everything from keyword research to off-page SEO. Because there are so many aspects that go into SEO campaigns, the right tools can help you reach your goals and grow your business.

Depending on your needs and goals, these tools can be helpful for a variety of situations. Along with helping you improve your rankings on the search engine results page (SERPS), SEO tools can help with keyword research and generating content that speaks to your audience.

These tools can also be used for analyzing your current campaign as well as your competitors. With the right data, you’ll be able to make more informed decisions and develop a campaign that speaks to and moves your target audience to action.

Types of ecommerce SEO tools

Because every ecommerce business is unique, there are several different types of tools available so you can focus on the areas that matter most. Here are a few of the most common ones:

  • Ecommerce competitor analysis: One of the most effective ways of growing your business is to use SEO tools for analyzing your competitors. These tools can help you determine what they are doing well and what areas you could adjust to put your business at a competitive advantage. in your industry.
  • Ecommerce advertising: Transform the way you market your products with ecommerce advertising. You’ll be able to reach your target audience in a way that speaks to them and encourages them to reach out or make a purchase.
  • Ecommerce product research: Easily discover and source the products your customers are looking for with SEO tools. You’ll be able to find the goods you need much faster and work with suppliers who will keep up with your business’s needs and demands.


Top 9 ecommerce SEO tools


Ecommerce competitor analysis tools

1. SEO.com

Price: Free
Rating: 5



Why we picked it

Our very own SEO.com tops the list of SEO tools that can help ecommerce businesses gain a competitive advantage. Compared to other options, SEO.com provides insightful competitor analysis minutes after signing up for a free trial with no credit card required, allowing you to find ecommerce opportunities faster.

With this tool, you can quickly find out your competitor’s traffic, top keywords and pages, changes they’ve recently made on their sites and more to inspire your own ecommerce SEO strategy.


SEO.com can simplify SEO for ecommerce merchants with a suite of powerful features:

  • Competitor analysis
  • Competitor top pages
  • Competitor top keywords
  • Site analyzer
  • Organic traffic insights
  • And more

With SEO.com, you can stay ahead of the competition by getting the insights you need to optimize your online presence and drive sales. All without cutting into your budget.

seo checker

2. Similarweb

Price: Starts at $125 per month
Rating: 4.5

Why we picked it

Similarweb is another go-to platform for ecommerce competitor analysis, providing 360-degree insights into market trends and consumer behavior. This tool equips merchants with features like competitor analysis and market trend insights, empowering you to uncover growth opportunities and make informed strategic decisions.


  • Channels overview and trends
  • Competitive tracker
  • Organic and paid competitor analysis
  • Traffic and engagement data

Users trust Similarweb for its accurate, granular, and comprehensive digital insights. The platform is praised for its ability to identify top-performing keywords, analyze competitor strategies, and provide actionable data that drives growth.

3. SEMrush

Price: Starts at $129.95
Rating: 4.5

Why we picked it

SEMrush is a premier online visibility management SaaS platform, offering indispensable tools for ecommerce competitor analysis. Widely recognized in the industry, SEMrush empowers businesses to optimize their online visibility and gain a competitive edge in the ecommerce landscape.


  • Competitor analysis
  • Site audit
  • Position tracking
  • Gap analysis
  • PPC keyword research

This ecommerce SEO tool is lauded for its cost-effectiveness, intuitive dashboards, and powerful tools that help businesses gain a competitive edge and track their SEO performance effectively.


Ecommerce SEO tools for advertising


4. AdRoll

Price: Starts at $36 per month
Rating: 4

Why we picked it

AdRoll tops our list of e-commerce SEO tools for advertising, aiding brands in revenue growth and time-saving efficiency. Seamlessly integrating web ads, social ads, and email campaigns, this tool maximizes marketing impact, powered by its advanced machine learning for real-time data analysis.


With AdRoll, you can manage and optimize your advertising campaigns with ease. Key features include:

  • Campaign dashboard
  • Campaign optimization
  • Creative optimization
  • Retargeting
  • Geo-targeting

Ecommerce businesses choose AdRoll for its responsive and helpful account managers, easy pixel implementation, and robust reporting tools. The platform is noted for its high return on ad spend (ROAS) and its ability to generate significant revenue.

5. Criteo Commerce Growth

Rating: 3.7
Price: Not provided

Why we picked it

Criteo Commerce Growth has earned its position as one of the most popular ecommerce advertising tools. It features advanced AI technology and is also known for its unmatched performance in customer acquisition and retention strategies.


Discover the capabilities of Criteo Commerce Growth with these key features:

  • Product recommendations
  • AI engine
  • Predictive bidding
  • Dynamic creative optimization+
  • Shopper graph

Clients commend Criteo’s AI-driven approach, ensuring superior campaign performance and dynamic ad personalization.

6. Outbrain

Rating: 3.4
Price: Outbrain uses a CPC model, billing is based on clicks at your set CPC.

Why we picked it

Outbrain is a top ecommerce advertising tool that uses AI technology to show content to consumers on premium news sites. Its subtle approach blends promotional content smoothly, helping businesses improve their ecommerce presence.


For ecommerce advertisers, Outbrain provides a comprehensive suite of tools to engage with their target audience and drive sales effectively:

  • Outbrain recommendations
  • Smartads
  • Interest targeting
  • Cookieless targeting tools
  • Programmatic native advertising

Customers praise Outbrain for its wide network of publishers and easy-to-use analytics, making campaign management efficient for the best outcomes. Merchants benefit from Outbrain’s ability to increase website traffic, capture leads, and drive sales.


Ecommerce Product Research Tools


7. SaleHoo

Price: Starts at $67 per year
Rating: 4.4

Why we picked it

SaleHoo empowers ecommerce entrepreneurs with tailored tools and resources, facilitating seamless online selling experiences. Its comprehensive directory of verified wholesale and dropship suppliers, coupled with quality products and robust automation tools, streamlines the journey to ecommerce success.


For ecommerce businesses, SaleHoo offers a purpose-built suite of tools:

  • Product search
  • Product filters
  • Product reviews
  • Dropship tool
  • Supplier directory

SaleHoo shines with its intuitive interface, stellar support, and seamless Shopify integration. Users laud its effective product filtering, speeding up the search for lucrative opportunities.

8. Algopix

Price: Not provided
Rating: 3

Why we picked it

Algopix stands out for its ability to provide ecommerce merchants with actionable purchasing insights. By automating product analysis, Algopix allows merchants to swiftly and confidently make data-driven choices.


Algopix offers a suite of powerful features:

  • Single and multiple product analysis
  • Sales estimator
  • Product matching
  • Product tracking

Ecommerce users praise Algopix for its ability to uncover profitable products and provide valuable insights into demand, competition, and margins. The platform’s pricing recommendations help guide merchants to set competitive prices, thereby maximizing profits.

9. Jungle Scout

Rating: 4.6
Price: Starts at $49 per month

Why we picked it

Jungle Scout is the leading all-in-one platform for selling on Amazon. Since 2015, it has helped customers build successful businesses through comprehensive product research, market intelligence, and brand management tools.


Jungle Scout offers a range of powerful features that can streamline your Amazon selling experience:

  • Product research
  • Keyword analysis
  • Rank tracking
  • Competitor insights

Users love Jungle Scout’s intuitive interface and real-time reporting, which helps them make data-driven decisions. It’s praised for identifying new products, optimizing listings, and managing ad spend.


What are the benefits of using ecommerce SEO tools?

There are several benefits of incorporating ecommerce SEO tools into your strategy. These tools provide you with insight into how effective your business is operating right now, as well as any changes you can make to it in the future to increase your visibility and bottom line.

With these tools, you’ll be better equipped to develop an effective marketing strategy that works for you. You’ll gain a closer look at how well everything is working together and easily compare analytics like site views and click-through rates.

Ecommerce tools also allow you to monitor progress and make any necessary changes. Whether it’s by adjusting your keyword strategy or developing a more targeted promotional email campaign, these tools will support you in the areas that matter most for your ecommerce business.


Ready to gain a competitive advantage?

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