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Best ecommerce SEO agencies

Our team’s picks for the top ecommerce SEO agencies include:

Agency Best for Strengths Weaknesses
WebFX Revenue generation
  • ROI
  • Strategies
  • Platform expertise
  • Pricing
Brainvire Infotech Development
  • Platform expertise
  • Strategies
  • Pricing
WebSpero Solutions Low-cost SEO
  • Platform expertise
  • Client-to-team ratio
GrayCyan Branding
  • ROI
  • Platform expertise
  • Pricing
Let’s Get Optimized Boutique SEO
  • Pricing
  • Service options

Note: For more information on how we selected these agencies, view our methodology

1.     WebFX

Best for: Revenue generation

Services: Ecommerce SEO, SEO content, design and development

Starting price: $3,000+ / month

Grow the most impactful metrics for your ecommerce store with WebFX, an ecommerce SEO agency that’s generated more than $10 billion in revenue for its clients using innovative strategies and advanced tech.

2.     Brainvire Infotech

Best for: Development

Services: Ecommerce SEO, web development, mobile development

Starting price: $25,000+ / project

Solve development problems across desktop and mobile with Brainvire Infotech, a Said Differently company. With Brainvire Infotech, companies can align their marketing and development initiatives to create a more visible and effective online store.

3.     WebSpero Solutions

Best for: Low-cost SEO

Services: Ecommerce SEO, copywriting, web development

Starting price: $1,000+ / project

Find an affordable SEO solution with WebSpero Solutions, an ecommerce SEO company in India. WebSpero Solutions can provide full-stack development and SEO solutions. However, performance is most often measured by visibility vs. revenue.

4.     GrayCyan

Best for: Branding

Services: Ecommerce SEO, web design, application development

Starting price: $10,000+ / project

Solve design, development, and ecommerce SEO problems with GrayCyan, a Canadian ecommerce SEO agency. The company started in 2018 by providing social media support before transitioning to its current focus.

5.     Let’s Get Optimized

Best for: Boutique SEO

Services: Ecommerce SEO, web design, SEO consulting

Starting price: $1,000+ / project

Receive a boutique experience with Let’s Get Optimized. Let’s Get Optimized offers digital marketing solutions that include ecommerce SEO as well as design and development support for popular content management systems like WordPress.

Methodology

Your business’s success depends on its online store. Ecommerce SEO companies tremendously impact an ecommerce business’s success, so our team developed several factors and considerations when evaluating ecommerce SEO service providers.

Factor Considerations
Business size
  • Client-to-employee ratio
  • Number of team members per client account
Experience
  • Years of experience
  • Average experience of talent
  • Diversity of experience
  • Diversity of platform-specific experience
Performance
  • Consistency
  • Relevancy to client goals
  • Agency’s SEO performance
Reviews (client and employee)
  • Average rating
  • Average rating in previous 12 months
  • Review trends
Recognition
  • Awards received
  • Awarding organizations
  • Certifications
Technology
  • White-label or in-house technology
  • Data ownership
Innovation
  • Strategies
  • Tactics
  • Thought leadership

Buyer’s guide

Learn more about partnering with an ecommerce SEO company in our buyer’s guide:

Getting started

Get answers to the most common question about outsourcing ecommerce SEO:

What is an ecommerce SEO agency?

An ecommerce SEO agency is a specialized SEO service provider offering search engine optimization services for ecommerce websites. With these services, ecommerce SEO agencies aim to improve the visibility of the site and its products in organic search results.

What do ecommerce SEO companies do?

Ecommerce SEO companies provide one-time or ongoing ecommerce SEO support. This support can range from consulting to auditing to optimizations, with an emphasis on improving the site’s organic visibility.

How much do ecommerce SEO services cost?

Ecommerce SEO services cost $750 to $8000 per month, $200 to $600 per hour, or $5000 to $30,000 per project. How much ecommerce SEO services cost depends on the provider, service scope, and strategy aggressiveness.

What do ecommerce SEO services include?

Ecommerce SEO services from the best ecommerce SEO agencies will include the following:

  • Dedicated team, including web developers
  • Personalized strategy
  • Website audit
  • On-page, off-page, and technical SEO optimizations
  • Ongoing reporting
  • Return on investment (ROI) tracking

While most ecommerce SEO companies will share what their services include, few will share how much these services cost (WebFX is the exception). In most cases, getting pricing information requires contacting the agency for a proposal.

When should I hire an ecommerce SEO firm?

Based on decades of serving ecommerce companies, we’ve found most companies benefit from hiring an ecommerce SEO firm when resources, like time, talent, and skills, become strained. For example, if there isn’t the time to optimize for SEO, that’s often a sign it’s time to outsource.

Are ecommerce SEO companies worth it?

Ecommerce SEO is worth it. Whether an ecommerce SEO company is worth it depends on the agency’s performance. Agencies that meet objectives (and deliver ROI) are worth the investment. In comparison, companies that don’t aren’t worth the money.

Determining whether an agency is worth it requires in-depth research during the buying process.

Hiring an ecommerce SEO agency

Learn how to hire a top ecommerce SEO agency now:

1.      Finalize budget

First, understand how much budget is available for outsourcing ecommerce SEO efforts.

You can use the average cost of ecommerce SEO to determine how much budget is needed, at minimum, to partner with an agency. If enough budget isn’t available, consider speaking with leadership (depending on the amount required).

2.      Create goals

Next, compile some SEO goals. Most ecommerce SEO goals focus on metrics like:

  • Rankings
  • Traffic
  • Sales
  • Average cart value (ACV)

In our experience, tying SEO goals to business objectives will create a strong foundation for an SEO program. That’s because these objectives speak to the numbers that matter most to leadership, like sales, market share, and revenue.

3.      Determine requirements

After finalizing a budget and goals, consider any additional requirements, like:

  • Location
  • Data protection practices
  • Platform-specific experience, like Shopify or BigCommerce
  • Industry-specific experience, like software or landscaping

If you’ve outsourced digital marketing or other business efforts before, consider the requirements of those partnerships. Your IT department, for example, might have technology- and data-specific standards that all service providers need to meet.

4.      Build a shortlist

With the above resources created, it’s time to start researching agencies, like with:

  • Professional network referrals
  • Rating websites, like Clutch or G2
  • Search engines, like Google or Bing

Use Google Sheets or Microsoft Excel to log these agencies, as well as any additional information. This kind of documentation can streamline communications with stakeholders and comparisons between providers.

5.      Vet agencies

Next, vet the list of agencies. For example, consider:

  • Reviewing case studies
  • Reading testimonials and online reviews
  • Researching awards and/or partnerships

Your goal in this step is to understand the agency’s alignment with your organization and its requirements. For example, do the agency’s case studies include ecommerce businesses? Or, do the online reviews cite common issues with certain platforms?

Use this information to narrow your list of top ecommerce SEO companies.

6.      Get proposals

Now, start requesting proposals from your list of the best ecommerce SEO agencies.

Expect these agencies to want to meet with you, whether via phone, video, or in-person.

Use this meeting to ask questions, like:

  • How often do you work with our platform?
  • What is the biggest challenge for ecommerce SEO?
  • Do you work with our competitors?

You (and the agency) can use this initial meeting to determine if it’s best to continue speaking. For example, if the company doesn’t have experience with your platform, you might consider removing them from your list of agencies.

Ecommerce SEO companies that are a good fit will proceed with creating a proposal that includes:

  • Pricing
  • Deliverables
  • Contract terms (if applicable)
  • Action plan

Once received, share this proposal with stakeholders for feedback.

7.      Choose a partner

Finally, it’s time to hire an ecommerce SEO company. Once hired, onboarding steps can begin, like:

  • Providing site access
  • Sharing brand guidelines
  • Walking through site features or business process (if needed)

Onboarding is often the most time-intensive process of outsourcing ecommerce SEO.

Once set up, though, the best ecommerce SEO agencies will operate with minimal input or direction from your team — though they’ll meet with you regularly to discuss performance and upcoming opportunities.

Build a revenue engine with the #1 ecommerce SEO agency

Capture more online sales with a revenue engine from the #1 ecommerce SEO agency: WebFX. Over the past five years, WebFX has helped its clients generate $10 billion in revenue from the web through innovative strategies and award-winning tech.

Contact us online today to get a custom proposal!

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