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SEO agencies help businesses set and achieve their SEO goals. But, what is SEO and why is it so important? Let’s first understand what the words “SEO” mean.

What is a search engine?

Search Engine Optimization (SEO) can be broken down by its individual words. Search engines are Internet software systems that return web page results based on the user’s query. 

The results include website hyperlinks, instructions, images, videos, and other informational content. These aim to provide the most accurate, updated information related to the search query. Some popular search engines include Google, Microsoft Bing, Yahoo, Baidu, Ask.com. and Yandex. 

How are websites optimized?

Websites compete to provide users with relevant information when they search the web. They optimize their sites by improving their performance so they rank higher on search engine results pages (SERPs). The aim is to produce high-quality content that drives more traffic and converts leads to customers. They do this with readable, user-friendly, specific, targeted, relatable, current, and accurate content. 

SEO aims to direct organic or unpaid traffic to websites instead of paid traffic. Unpaid traffic refers to visitors who’ve accessed high-ranking websites that have not paid for content. In other words, they’ve ranked organically based on their superior page or site quality. 

Paid traffic results from websites that use marketing strategies like pay-per-click (PPC) ads to “entice” visitors to their site. They pay for these services to enhance their ranking. Other types of traffic include:

  • Direct: Users insert the website URL in a browser’s search bar.
  • Referral: They’ve clicked on links on websites that have taken them to another site.
  • Social: Traffic derived from paid and unpaid posts on social media platforms.

What does an SEO agency do?

An SEO agency or company helps your business yield more traffic by improving its optimization. The aim is to rank higher on organic search results pages. 

SEO agencies can employ numerous strategies amid a network of algorithms and other ranking factors to help boost your position on SERPs. 

When approaching an SEO agency, you’ll discuss your business’s objectives and what you want to achieve using SEO tools. Are you looking to convert leads into customers? Do you want to create brand awareness? Are you chasing sales? Is increasing revenue your main focus? These objectives will influence your digital marketing strategy.

SEO goals and strategies

The strategy or multiple strategies you choose help streamline your objectives since you probably have more than one. Specific SEO goals work towards achieving your objectives. They include:

1. Increasing organic traffic

You want to increase site visits since more visitors could potentially mean more customers. Generating more traffic helps search engines recognize your site’s valuable content, making them likelier to rank it well.

2. More organic leads and conversions

The main aim of promoting your site digitally is to convert leads into customers. Visitors should ideally visit your site to take action, like subscribing or buying a product. Qualified leads are customers who’ve already shown interest and have signed up for your email newsletter, thus adding their personal details to your database. They are likelier to buy your product or service after exposure, especially if they’re targeted for promotions, discounts, and special offers.

3. High-quality backlinks

If a reputable, trustworthy website hyperlinks your website in its content, it is considered a backlink. This means they also respect and consider your site reputable and trustworthy enough to send traffic to. Search engines see this as a referral or vote of confidence, meaning you’ve asserted yourselves as authorities. The better the quality of your site, the better your chances of ranking on the SERPs. 

4. Rich keywords

Keywords are one of the most important components of effective SEO strategies. When you use strong keywords, your chances of visitors using them to find your site increase. Who you’re targeting is key since you’ll have different types of searchers using various keywords. Whether short or long-tail keywords, the audience you attract depends on what you use. The stronger and more accurately your keywords match, the better your chances of visitors finding your site. Start by researching keywords related to people’s search queries that may lead them to your site. 

These are only a few SEO goals and strategies you can apply to rank high on SERPs, drive traffic, and convert leads. 

What makes a good SEO agency?

A good SEO agency listens to you and does everything necessary to meet your SEO needs. They help your business grow by involving you in all their efforts to make this happen.

Whether you strive to increase traffic, drive revenue or have numerous motivations, a good SEO will work closely with you to achieve your goals. They’ll communicate their plans and strategies, including the avenues to get the best results. They are transparent, open and honest from the start.

A good SEO agency is an established one. It has a good reputation in the digital marketing landscape and is revered for its quality work and effective service delivery. It has received several awards for its work and numerous testimonials from happy clients. It is not a fly-by-night company that promises clients the world without delivering. 

Good SEO agencies don’t offer cheap services but also don’t exploit their clients. You get value for money and their services match their pricing, which should be fair and reasonable. The pricing is usually based on the project scope, timeline, and goals but may also include their physical proximity, industry experience, and whether they have a payment structure available. 

SEO.com can help you reach your SEO goals

With the help of a good SEO agency like SEO.com, you can take your business to the next level. We offer SEO tools to help you save time tracking your website’s ranking effectively, analyzing competitors’ activity, and doing other things. 

Use our services to rank faster and higher than competitors, track your SEO performance, and gain a competitive marketing edge.

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