Google is the biggest search engine on the planet. The world turns to Google to answer questions, find products and services, and get guidance on decision-making. As a business owner, you can use Google to showcase your products and services to potential customers with Google Ads.
You can maximize your return on investment (ROI), get qualified leads rolling in, and personalize targeting with an experienced Google Ads agency. Explore the key elements below to get the most from the Google Ads network.
Why choose a Google Ads agency?
Sure, you can try your hand and dabble in running Google Ads for your brand. You may even see an increase in traffic and impressions. But a seasoned team will make all the difference in getting results that impact your bottom line. Choose a results-driven agency to:
- Maximize your time and costs efficiently: Creating ads on Google isn’t rocket science. However, creating relevant, compelling ads that yield the best results takes skill, persistence, and nuance. Running effective ads is often too labor-intensive to do in-house. An agency works on campaigns daily, monitors performance closely, and checks that everything is on track.
- Leverage expertise and experience: By choosing an agency, you bypass the costly trial-and-error phase. Agency experts have the skills and expertise to get the most from your budget, targeting the right audience at the right time. These experts have the resources to create effective ads, track results, and deliver valuable insights.
- Benefit from custom strategies: Generic Google Ads strategies exist. Custom strategies always yield better results. A reputable Google Ads agency tailors campaigns and strategies to nail your objectives.
- Optimize and monitor campaigns effectively: You’ll attain better results with a trusted Google Ads agency. These agencies have robust tools, expertise, and resources to run successful campaigns. Through the dedicated team, you get tangible, measurable metrics on your ROI.
Understanding Google Ads
Google Ads, previously called Google AdWords, is a bid-based online advertising platform. You can run text search engine ads, YouTube ads, banner ads, and other display ads. Ads run across Google search results and millions of other Google Partner sites.
1. What types of Google Ads do you get?
Google updates ad types and features continuously.
Typical Google Ads for business include:
- Display ads
- App ads
- Shopping ads
- Discovery ads
- Responsive search ads
- Performance max ads
- Smart campaigns
2. How does Google Ads bidding work?
Bids work on a pay-per-action model. The model includes cost-per-click (CPC), cost-per-engagement (CPE), and cost-per-mille (CPM). When creating the ad, you establish the maximum bid or the most you’re willing to pay per action and set the overall campaign budget.
Cost depends on various factors — how many brands target the keyword, expected reach, search volume, and time of day/year. Quality score is a vital factor in bidding. Google Ads determines the “best” ad to display for the keyword and search intent.
3. Why is keyword research vital in Google Ads?
Google Ads uses a quality score. This score determines rank and cost per action. By being strategic and using relevant keywords, you will improve your quality score, leading to lower costs and higher ad rankings.
Services a Google Ads agency delivers
A Google Ads marketing agency provides turnkey solutions covering account setup, keyword research and selection, ad creation, and optimization to drive conversions. For example, SEO.com offers your business:
- Tailored strategies
- A dedicated account manager
- Google Analytics integration
- Strategic bid management
- Lead and call tracking
- ROI tracking
- Monthly performance analysis
Add-on services include:
- Landing page design and optimization
- Ad design
- Rule-based bidding management
- Conversion analysis reporting
How to choose the right Google Ads agency for your business
The right Google Ads agency streamlines ad management and optimizes your ads to yield the best results.
Choosing the correct agency is vital to maximize your budget and efforts. Choose a Google Ads agency based on:
- Industry experience and expertise: Ideally, the agency must be a Google Premier Partner, meaning they’re Google Ads certified. This certification proves agency proficiency and experience. Also, check how long the company has been in business and the industry experience.
- Transparency and responsiveness: From the get-go, the agency should be upfront and communicate clearly. Feedback should be prompt, and the agency must be honest about what they can or can’t do for your business. Consider an agency that provides you with a real-time dashboard to see how campaigns are performing at a glance.
- Client testimonials and case studies: Nothing beats social proof. What are clients saying about the Google Ads agency? Are there measurable results? Or are customers vague in their reviews? A reputable agency will provide case studies and customer endorsements. The agency will have ready examples of how they drive results for their clients.
- Pricing structures and contract terms: A reputable agency is transparent in every interaction. They’ll provide an upfront pricing structure and contract terms, stipulating services and add-on services.
Top benefits of hiring an experienced Google Ads agency
Hiring an experienced Google Ads agency, like the team behind SEO.com (WebFX), delivers various business benefits. You get:
- Access to the latest insights and updates: Google’s ranking algorithms keep changing. Competitors constantly tweak strategies and bids. When you partner with Google Ads professionals, a specialist monitors your performance and adjusts campaigns according to the latest best practices, features, and bidding environment.
- A certified Google Partner: An agency that’s a certified Google Partner has demonstrated expertise on the Google Ads platform and holds the necessary training in account management. So, you get a partner with proven experience. A bonus — Google Partners has a dedicated support line to resolve any issues you experience.
- Industry experience: You know your industry inside-out. An experienced Google Ads agency combines your knowledge and insight with the latest trends and technologies in the Google Ads realm. The result? You see exceptional ROI.
- Hands-free campaign management: When partnering with an agency, your business reaps all the rewards of Google Ads without wasting internal effort and resources. Your team can focus on high-value projects while experts handle your campaign budget effectively.
- Increased brand exposure and online visibility: A Google Ads agency improves your brand visibility. Your ads appear at the top of the search results through strategic initiatives. You get greater reach across Google’s network and Google search partners. Plus, SEO companies specialize in targeting the right audience and remarketing to them at crucial moments, making impressions relevant and timely.
Partner with a results-driven Google Ads agency
Ready to optimize your ROI and boost your brand visibility with an award-winning Google Ads agency? The team behind SEO.com, WebFX, has 25-plus years of experience. We’re a Premier Google Partner with an extensive track record of successful campaigns.
Get a proposal to maximize your Google Ad efforts and boost conversions!
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