If you’re tuned into the latest ChatGPT news, you’ve likely heard about the launch of ChatGPT Pulse. While it’s currently only available to Pro users on mobile, it’s only a matter of time before it’s accessible to Plus and Free users.
In this blog post, I’ll dive into everything you want to know about ChatGPT Pulse, including:
- What is ChatGPT Pulse?
- How does ChatGPT Pulse work?
- What does the ChatGPT Pulse experience look like?
- How to tie ChatGPT Pulse into your marketing strategy
What is ChatGPT Pulse?
ChatGPT Pulse is a new experience from OpenAI that enables ChatGPT to start the conversation instead of you initiating the conversation. It delivers a curated feed of information based on your previous searches to help you go deeper with your searches.
How does ChatGPT Pulse work?
As I mentioned, ChatGPT Pulse is a curated feed of information based on your previous searches. But, how exactly does this work?
Each night, ChatGPT will synthesize information from your chat history and memory to better understand you and what you search. Based on this information, it’ll deliver a personalized, focused feed of information the next day in your pulse.
For example, if you were searching information on fall fashion trends, you might see curated information in your pulse about that topic. Or, if you were searching how to start building a retirement savings plan, you might get curated information about the next steps in building your plan.
Can I control what shows up in my pulse?
To some degree, yes. You can give ChatGPT Pulse feedback to better curate the information you’re receiving. If you tap Curate, you can request what you want to see in the future.
For example, let’s say your feed included information on the following topics (based on prior conversations):
- Fall fashion trends
- How to build a retirement savings plan
- Cheap and healthy meals
You may decide that you’re not interested in fall fashion trends anymore, or that you have enough cheap and healthy meal ideas that you don’t need to see anything more about that. So, you may tell ChatGPT to curate your pulse to focus on the retirement savings plan information.
ChatGPT also enables you to provide quick feedback with a thumbs up or thumbs down on each item in your feed.
Is ChatGPT Pulse the same every day?
No. Your pulse will look different each day, especially as you shift your searches and what you’re researching. ChatGPT delivers a fresh pulse each day that’s curated based on what you’ve been searching recently.
You can, however, save anything you see in your pulse feed by clicking the “save” bookmark icon. This will save it as a chat and have it appear in the sidebar with your other chats.
Additionally, any feedback you give to ChatGPT Pulse will inform the next day’s information.
What does the ChatGPT Pulse experience look like?
Okay, so once you enter the ChatGPT Pulse experience, what does it look like?
Basically, it’s a curated feed of information tailored to the topics you previously searched. When you enter the feed, it’ll have the date at the top and then start off with one of the categories of information you’ve been researching.
It’ll present information on that category in an article format — some are actual news articles, while others are more like personalized briefs based on previous search context. You’ll see a title and a short description that details what that specific article or brief will focus on.
When you click on one of them, you’ll get detailed information about that topic.
ChatGPT Pulse will offer about 2-3 of these cards for each topic it pulls for the day’s pulse.
Then, once you get to the end of the feed, you’ll see a “curate for tomorrow” button, which allows you to tell ChatGPT Pulse what you want to see for the next day’s feed.
How to tie ChatGPT Pulse into your marketing
If you’re a marketer, you’re probably wondering how you can tie this new feature into your marketing. Unfortunately, it’s not a cut and dry, obvious route.
First things first — you can’t market directly inside Pulse. There’s no way to directly inject your brand into the Pulse feed. Whether that becomes an option in the future remains to be seen.
So, for now, getting your business into Pulse feeds will require following AI search best practices.
But, you can use ChatGPT Pulse is as an informational tool to help make your brand more citable in AI-generated responses. A great option is to create a curated search experience as if you were one of your personas.
Search queries they might be searching related to your products or services. Then, check out the ChatGPT Pulse feed to see what kind of information they’re getting based on those searches.
Taking this approach can help you see how a feed might be curated for someone in your target audience, which can better inform your AI search strategy. Even though feeds will be slightly different based on the way each user searches, it still gives you a general idea of what kind of information users might see.
You can then identify information gaps you need to fill and spot areas where your competitors are getting cited, but you aren’t.
As of right now, Pulse is more of an informational tool you can use to better understand the content your audience might see and use that information to improve your AI visibility, so you can appear cited in their curated Pulse feeds. In the future, it may offer more opportunities for companies to get their brands in those feeds.
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