Google Discover Optimization: Tapping into the Latest Content Discovery Platform

Google Discover is the new source for organic traffic. Follow our proven playbook to create irresistible content that caters to user intent, leverages visuals, and performs using data-driven insights.
  • SEO.com team members
    SEO.com Team Industry-Leading Experts
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  • June 18, 2024
  • 5 min. read

Among the many strategies used to reach wider audiences and increase conversions, Google Discover has recently gained significant attention as the latest discovery platform for achieving those goals. 

The highly personalized content feed has the potential to be a game-changer for businesses trying to improve visibility and drive traffic. Sounds great, but how do you optimize content for Google Discover? We’ll explore what Google Discover is and the different strategies for succeeding on the platform. 

Understanding Google Discover

Google Discover allows users to find content related to their interests and preferences. While part of Google Search, Discover offers a different experience than traditional search by reducing the need for active searching. 

The content discovery platform delivers content based on a user’s search activity, location history, and interactions with the mobile app. On top of being a curated feed that reflects individual preferences, Google Discover also allows users to follow specific topics of interest to personalize the search experience further. 

This tool can be invaluable to businesses for reaching target audiences. Appearing on the Google Discover feed puts your content right in front of users who are already interested in your industry, which can increase brand visibility and generate organic traffic to your site. 

Optimizing content for Google Discover

Understanding Google Discover is only the first step. If you want your content to succeed and show up on users’ feeds, you’ll need to implement a few optimization strategies. Here’s a look at the different ways to optimize content for Google Discover: 

Strengthen content quality

Google Discover puts a huge emphasis on the importance of quality content. The content must abide by Discover policies to appear on the feed. Content that is misleading or contains clickbait will not be eligible to appear on the platform.

Producing high-quality content that positions your business as an industry expert is crucial for succeeding on Discover. To strengthen content quality, consider the following: 

  • Write clear and concise titles, headlines, and meta descriptions that reflect the articles’ content. 
  • Create accurate and well-written content with no grammatical or spelling errors.
  • Cover each topic comprehensively to provide value to the user.
  • Produce original content that does not copy or repeat other sources. 

Refresh evergreen content

The Google Discover feed showcases both new and evergreen content, which is search-optimized content that continues to drive traffic over a long period. While you should focus on creating new content, it can also be beneficial to revisit those ever-relevant articles and give them the necessary refresh to boost the chances of appearing on Discover. 

Regularly refreshing evergreen content keeps information relevant and up to date. Plus, it increases the reliability of your content, ultimately building trust with your audience. 

Use high-quality images and videos

Using high-quality images and videos is essential for content optimization on the platform. The thumbnail on Discover makes up a large portion of the content card, which provides an excellent opportunity to catch a user’s attention with compelling imagery. Ensure the images and videos you use are relevant to the content while being visually appealing and engaging.

Google recommends using large images to generate more traffic to your site. However, the images need to follow the provided guidelines. Use large images that are at least 1200 pixels wide, and don’t feature your logo as the image.  

Improve your E-E-A-T

E-E-A-T stands for experience, expertise, authoritativeness, and trust. It is a set of guidelines Google uses to determine the credibility of the content found across the site, including the Discover platform. E-E-A-T serves as a foundation for SEO and is used to help create content that builds brand trust. 

You can optimize content for E-E-A-T by showcasing those qualities throughout your page, from highlighting expertise and experience to providing value to the user. 

Prioritize user intent

Google Discover caters to the user’s preferences, so produces content that is crafted with the reader in mind. Take the time to understand your audience and what they are looking for, to build content that aligns with their interests and answers their questions. Creating high-quality, user-focused content is an excellent strategy for establishing your site as the go-to source for useful information in your industry. 

Tracking Google Discover performance

google discover optimization

Google Discover optimization also involves monitoring and analyzing the performance of your content when it does feature on the platform. Tracking performance provides valuable insights regarding the content’s reach and engagement, allowing you to fine-tune your strategy for better results. 

You can track your performance using the Discover report in Google Search Console. The tool allows you to monitor essential metrics, such as clicks, impressions, and average click-through rate (CTR), to help you identify the traffic you generate from Discover.  

Optimize your content for Google Discover with SEO.com

Optimizing for Google Discover involves everything from understanding the platform to creating high-quality content that aligns with user preferences and interests. At SEO.com, we take your content strategy to the next level. 

With hundreds of SEO experts on our team, we help you craft quality content that appeals to your audience, increasing visibility and revenue. To discover what we do, contact us today about our SEO services!

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