Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option--you can do it the lazy way--but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.
We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet,
Everyone – and I mean EVERYONE – has something to say when it comes to the best and the most effective designs. Of course, you really need to be careful whose advice you actually take. Some of it may be… less than reliable.
You have put time, money and resources into creating a simple image to visually represent your business. You hired a designer, there were brainstorming sessions, descriptive words, sketches, font selections, color swatches, revisions, revisions, revisions, and finally you have found the perfect logo. The design process ends and you are
We all know that visual content is a big deal on the web today. It is clearly expressed on social media platforms, plastered on blogs and online articles, and dappled throughout websites. From images, videos and animation to presentations, infographics and charts, visual content has become a huge component of
It is time to hire a designer, and you want someone who pays particular attention to detail. Be prepared, because designers will expect the same dedication to detail from you, the marketer.
The reason is this: You are hiring a designer, a creative problem solver whose purpose is to create visual
If you’re even a little familiar with online marketing, you probably know that search engines don’t look too kindly upon duplicate content. Have too much of it (as may happen in the cases of syndication, boilerplate repetition, printer- or mobile-only versions of pages, and more), and you may find
For the final Content Collective of July we bring to you not three but five great articles that the people at SEO.com have found useful, insightful, or just basically full of great information. Besides, when three of our directors want to weigh in this week and share some awesome stuff,
A favicon is the little custom icon that appears in the browser tab just to the left of the page’s title. It is most often just the logo for a website shrunk down to 16 X 16 pixels. Below is an example of a site that has a favicon and