Kayla Johansen is a PPC Analyst at WebFX, where she manages a multi-channel advertising portfolio for WebFX.com and Nutshell. To maximize reach and drive leads at scale, she runs campaigns across paid search, video, display, social media, audio, and connected TV. Since joining the WebFX team, she’s driven millions in revenue and consistently increased sales from PPC year over year.

With a B.S. in Marketing and certifications in Google Ads and Google Analytics, she's dedicated to continual learning to keep up with the ever-changing PPC landscape and keep generating qualified leads in the AI era. Sharing her knowledge with other B2B marketers to help them maximize business growth through paid channels is the icing on the cake.

When not driving revenue, she enjoys creative writing and reading—fantasy, sci-fi, and contemporary fiction are her favorites. You also might catch her playing cozy video games (she recently discovered and is loving the Zelda franchise) or revisiting comfort shows, like Gilmore Girls, Friends, and Star Trek. When she's not immersing herself in a fictional world, she's probably hanging out with her family and her two dogs, Shep and Bear.