Roofing marketing agency
SEO.com is a leading roofing marketing company offering a full suite of digital marketing services to roofing contractors.
We have 185,000+ of home repair and roofing marketing experience and dozens of case studies and testimonials backing our experience and expertise.
When you work with us, we link you with a dedicated partner who takes time to understand your roofing company’s needs, budget, and goals. Our custom digital marketing strategies are responsible for driving over 24 million leads and $10 billion in revenue for our clients.
All-in-one roofing marketing services
Is your current marketing strategy dependent on impressing your clients with roofing solutions so you can get referrals? Not bad! But it’s not great either, especially not when everyone is searching for the best roofing contractor online! That requires a solid digital marketing strategy and a professional roofing marketing agency to implement it. Because roofing jobs are high-value purchases, every lead counts.
Below are the roofing marketing services you need to help you dominate your local market and get the most out of your marketing spend.
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Roofing SEO
Roofing SEO is the key to successful digital marketing for roofing contractors because homeowners and commercial property owners start their search for a solution online when their roof caves in, they discover an active lead roof, or need a pre-sale or pre-purchase roof inspection.
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Local SEO for roofing companies
Did you know that 96% of people discover local businesses online? This makes local SEO imperative for roofer marketing, because roofing clients are almost always searching online for emergency repair and maintenance solutions.
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Roofing pay-per-click (PPC) advertising
If you’ve experienced a lull in bookings and don’t want to wait for organic traffic, then we recommend investing a little more in PPC ads. These ads boost your immediate visibility, which is essential when breaking into new service areas or during service demand spikes and slow seasons.
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Email marketing
Email marketing drives an average return on investment (ROI) of between $36 and $40 for every dollar spent. It’s an excellent strategy for remarketing, promoting new roofing services, upselling or cross-selling related services, and encouraging feedback and reviews.
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Social media marketing
Social media marketing reinforces your brand and increases visibility in your local market. Leveraging social media helps show off your work visually, engage your local community, build trust, and stay competitive.
Social Media Marketing Services Get SEO Proposal
Roofing SEO is the key to successful digital marketing for roofing contractors because homeowners and commercial property owners start their search for a solution online when their roof caves in, they discover an active lead roof, or need a pre-sale or pre-purchase roof inspection.
Did you know that 96% of people discover local businesses online? This makes local SEO imperative for roofer marketing, because roofing clients are almost always searching online for emergency repair and maintenance solutions.
If you’ve experienced a lull in bookings and don’t want to wait for organic traffic, then we recommend investing a little more in PPC ads. These ads boost your immediate visibility, which is essential when breaking into new service areas or during service demand spikes and slow seasons.
Email marketing drives an average return on investment (ROI) of between $36 and $40 for every dollar spent. It’s an excellent strategy for remarketing, promoting new roofing services, upselling or cross-selling related services, and encouraging feedback and reviews.
Roofing marketing statistics and trends in 2025
Successful roofing digital marketing campaigns are led by some key industry statistics and trends, such as the following:
1. Up to 93% of roofing clients refer to online reviews and ratings before making a decision. You must showcase testimonials, case studies, and respond to feedback to encourage a positive reputation.
2. Home improvement sales are growing by 4% year over year, partly due to the growing demand for energy-efficient and environmentally friendly roofing materials, meaning you need to produce more content on these topics.
3. As a roofing contractor, your typical profit margins are between 20% and 40% based on size. Age, target audience, and your marketing practices.
4. The global roofing market is worth approximately $145 billion in 2025, meaning there’s enough of the marketing pie to go around.
5. With a professional roofing digital marketing agency and a dedicated account manager, your efforts can drive a marketing return on investment (ROI) of 20% or more.
6. At least 80% of local searches convert, meaning you must optimize your online business profile and website to appear in local searches.
“Our keyword rankings jumped quite a bit making us appear on 1st and 2nd pages of Google where before we were not showing up.”
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“They provided us with a well-defined project plan, which included timelines for each aspect of our digital marketing campaign. “
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“They seemed to really understand our business more than the others and had a lot of teams to help in more areas than just SEO.”
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“Made sure they understood our business and goals. Staff is very friendly and professional.”
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Read Review “WebFX has enhanced content and built an organic and paid strategy to help us improve lead quality.”
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Read Review “Their knowledge and expertise brought new life to our website. Between marketing and SEO, they have helped us immensely.”
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Read Review “I am continually impressed with the talent of the entire team and the proactive recommendations to help grow our business.”
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Read Review “[We’ve seen] a 40%-60% increase in lead generation year-over-year every month.”
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Read Review Roofing marketing ideas for 2025
Understanding roofing best practices for 2025 will help you adapt marketing strategies that drive measurable results. Below is a list of best practices curated from the top roofing marketing trends and statistics that’ll give you an edge over your competitors:
1. Video marketing
Embrace audiovisual content by recording videos to showcase your workmanship for happy customers.
2. Omnichannel marketing
In the highly competitive roofing industry, it’s not enough to appear on one channel. You want your customers to find you on Google, ChatGPT, and social media, and that’s only possible with OmniSEO™ — the most reliable search engine optimization solution.
3. Sponsored posts
Instead of planning an entire ad campaign, promote some of your organic posts to appear at the top of your target audience’s feeds to boost visibility and drive more local leads, clicks, calls, and inquiries.
4. Geofencing
Gain a competitive edge over your other roofing businesses in your local area with geofencing. This channel is a hyper-targeted marketing strategy that involves setting up a virtual “fence” around a specific geographic location.
5. Google local services ads (LSA)
Google’s LSAs are pay-per-lead ads that help you attract high-intent local leads directly from Google. They appear on top of search results pages, increasing their prominence and clickability.
Start landing more jobs with our top-rated marketing agency.
Your next client is searching for a roofer online right now. Our roofing marketing agency specializes in connecting contractors like you with homeowners and businesses needing roof work. We help you get found, build trust, and book more bids.
Contact us today to receive a custom proposal, including a recommended strategy, pricing, and more!
30%
MORE SUPPORT OFFERED COMPARED TO OTHER AGENCIES
40+
THIRD-PARTY REVIEWS FROM HOME SERVICE COMPANIES
$435M
TOTAL REVENUE DRIVEN FOR HOME SERVICE COMPANIES
3.2M
TOTAL LEADS DRIVEN FOR HOME SERVICE COMPANIES
3.75Y
AVG TENURE FOR HOME SERVICE CLIENTS
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FAQs about our roofing marketing agency
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Why is WebFX the best roofing marketing agency?
WebFX specializes in helping roofers attract leads and land more jobs in all seasons. We understand our industry’s opportunities, trends, and challenges, and then leverage this to help you get more leads and bookings.
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How much do roofing marketing services cost?
Roofing digital marketing services ideally range between 5% and 10% of your annual revenue. It varies based on your market size, marketing objectives, and competition.
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How can I improve my roofing company’s online presence?
Your roofing digital marketing agency will determine how your company appears online. The right marketer will customize your strategies, communicate effectively, and help you to adapt to the seasonal demand shifts.
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What does a roofing marketing agency do?
A roofing marketing company helps roofers generate more leads and book jobs through tried-and-true digital marketing strategies. They understand the unique seasonality, urgency, and local nature of roofing services.
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What should I look for in a roofing marketing agency?
Look for an agency with a proven track record in roofing, flexible and scalable strategies, transparent reporting, and strong communication. Avoid firms that overpromise or use generic marketing packages.
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What are the best digital marketing strategies for roofers in 2025?
The top strategies include SEO, local SEO, LSAs, PPC, geofencing, social media, and email marketing, paired with customer-focused content and strong reputation management.