PPC Services That Turn Clicks into Conversions
If you’re looking for a one-two punch that gives you a competitive edge in search results, SEO and PPC are it. While search engine optimization (SEO) builds lasting authority, pay-per-click (PPC) puts you at the top instantly. Combine them, and you don’t just show up in search — you dominate it. With the right SEO and PPC agency in your corner, every click, keyword, and campaign works harder for your bottom line.
Paid advertising services that include everything you need
Account architecture optimization
Our PPC experts will review your ad account set up and make optimizations to improve the flow of your campaigns.
Audience segmentation
We’ll help you build audience segments that target the right people with the right message at the right time.
Strategic bid selection
Our PPC experts will help you build a bid strategy and budget that maximizes your investment in paid ads.
Landing page development
Get landing pages that engage your audience and drive them to the next step. We’ll help you build tailored landing pages that do just that.
Ad copy creation
Our team will write ad copy that drives clicks and conversions for your brand. We’ll continually look for opportunities to refresh copy and get more from your ads.
Keyword selection
Targeting the right keywords with your ad is important to your success — we’ll help you identify the terms your audience actively searches to find you.
What our paid search services have done for clients
2.1M+
Form submissions
3.1M+
Leads
$4
average ROAS (industry average is $2)
Our clients pay $1,350/month on average for ongoing PPC management
Nailing down the cost of PPC is difficult because a lot of it is driven by how much you invest in running those paid advertisements. Here’s a breakdown of how we charge based on how much you invest:
Most of our clients opt for the Pro plan, spending anywhere from $5,000–$30,000 on paid ads in addition to ongoing management costs. On average, they’re paying $1,350/month for us to manage their campaigns.
This cost will vary depending upon how much you’re budgeting for your ads, but our clients typically spend anywhere from $900 to $2,500/month for management.
Estimate your PPC management cost
Use our free calculator to estimate how much you can expect to pay with PPC services based on how much you invest!
Ready to start building better PPC campaigns? We’re ready to talk.
See how our PPC services elevate businesses like yours
SelectROW was struggling to get in front of the right decision-makers. They came to us looking for SEO and PPC support that could get them the visibility they strongly desired.
For their PPC campaigns, we went straight to work reducing their wasted ad spend and helping them refine their target audience to reach the right people, like government workers and utility decision-makers.
With their custom strategy, SelectROW got help with targeting high-intent service keywords, adding negative keywords to reduce click waste, and enhancing audience targeting with first-party data.
That resulted in a 300% increase YoY in PPC lead form completions.
As SelectROW said, “[We’ve experienced] an increase in client opportunities and actual securing of some leads turning into contracts.”
SelectROW
Services
PPC, SEO, Web Design
Technologies
RevenueCloudFX
Unlock more revenue channels with full-stack marketing
Conversion Rate Optimization Services
Squeeze more sales and leads out of the traffic your SEO drives each month with conversion rate optimization. Our CRO strategies will make sure your traffic converts as best as possible.
SEO Content Services
Making fresh content and keeping it up to date is an important part of every SEO campaign. Our content marketing services keep your SEO strategy up to date as your needs develop!
Web Design Services
Engage the new visitors you bring to your website through PPC ads with our web design services. Get a website that reflects your brand, contains modern elements, keeps users on your site, and encourages them to take action with our award-winning team of web designers and developers.
Digital Marketing Services
Get a complete, all-in-one digital marketing solution with our full-service marketing agency. Access do-it-for-you services, including email marketing, SEO, social media marketing, web design, content marketing, and much more with our digital marketing services.
FAQs about PPC and SEO services
How do SEO and PPC work together?
SEO and PPC work best as a team, not in isolation. SEO builds long-term visibility by helping your business rank organically, while PPC delivers instant exposure at the top of search results. Together, they increase your share of the SERP, reach users at every stage of the funnel, and provide valuable cross-channel insights. For example, PPC data can guide SEO tactics (like meta tags and CTAs), while SEO traffic can fuel high-converting remarketing ads.
How much do SEO & PPC services cost?
SEO services typically range from $1,500 to $5,000 per month, while PPC management fees are usually around 5% of your monthly ad spend— so a $5,000–$10,000 ad budget might cost $250–$500 per month in management. Bundling SEO and PPC can save money and deliver a more data-driven, results-focused strategy.
What is the difference between SEO and PPC?
SEO focuses on earning visibility through organic rankings, using techniques like content optimization, technical improvements, and link building. PPC, on the other hand, is a paid strategy where you bid to appear in search or display ads, and only pay when someone clicks. SEO is a long-term investment; PPC offers immediate results and greater control over targeting.
Is SEO or PPC better?
It depends on your goals. PPC is ideal when you need fast results, like promoting a new product or capturing bottom-funnel traffic. SEO is better for building sustainable traffic, authority, and ROI over time. In most cases, combining both offers the best outcome, allowing you to capitalize on short- and long-term opportunities simultaneously.
When should I use PPC vs. SEO?
SEO vs. PPC is a common debate, but the best results often come from knowing when to use each, or both. Here’s a quick breakdown to guide your strategy:
Use PPC for:
- Product launches
- Seasonal campaigns or sales
- Reaching a defined audience quickly
- Remarketing to past site visitors
Use SEO for:
- Driving long-term traffic
- Ranking for informational keywords
- Building brand authority
- Reducing overall acquisition costs
For full-funnel coverage, most businesses benefit from running both together.
Does SEO affect PPC, or does PPC affect SEO?
Not directly — Google doesn’t give SEO ranking boosts for running PPC ads. But they influence each other indirectly. PPC insights (like top-performing keywords and headlines) can inform your SEO strategy. SEO efforts can lower your cost-per-click by increasing your site’s Quality Score. Plus, combining both improves your visibility and conversions by covering more SERP real estate.
Why use SEO and PPC management services?
Managing both SEO and PPC under one roof ensures your campaigns work in sync. Our PPC and SEO services include specialists in technical SEO, Google Ads, CRO, and more, so you get a seamless, full-funnel strategy that actually drives results. From auditing your site and analyzing competitors to managing bids and writing optimized content, we streamline everything to boost ROI, save time, and align your marketing goals across channels.
Who are the leading SEO & PPC agencies?
The best SEO and PPC agencies include WebFX, Vivantina, ReClick.io, and WebSpero Solutions.
The paid landscape is always evolving, from privacy changes to new tools. Partnering with a PPC expert ensures you stay ahead, reach your audience across platforms, and maximize ROI without spending countless hours tracking every update.
Kayla Johansen
Internet Marketing Specialist
Grow your revenue with a proven paid search company
Stop settling for lackluster returns and overpriced ad campaigns. With our data-enabled, expert-led SEO and PPC management services, your business will improve its return on investment from paid and organic channels. Get started today with a custom proposal from our SEO and PPC company!
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