SEO.com offers experienced and effective pay-per-click management services so you can quickly and easily get more customers and more website visitors.
You can use Google AdWords and Bing Ads to grow your reach and get your message in front of the people who are searching for the products or services you offer.
PPC isn’t a “pay it and forget it” kind of strategy, though. It requires constant updates, tests, and modifications to get the most out of the money you’re putting in.
Are you sure you’re getting the most value from your current AdWords campaign?
We offer experienced PPC consulting and campaign management so you can be seen by customers at the moment they start searching for the products and services you offer.
Find and utilize the keywords that generate the most leads and the best ROI. We will research your industry and the end users’ wants and needs to determine the most effective words for your campaign to target.
Optimizing the cost-per-click and bid positions for the greatest returns requires testing, implementation, and more testing. We will track and optimize the performance of your campaign to continually improve the quality of website traffic.
Discover new opportunities and minimize overspending by taking a closer look at your previous/current campaign. We will regularly audit your campaign’s performance in order to ensure that we’re making every penny count.
You only have a few seconds to grab attention with AdWord copy, but you also have to think beyond the ad. Our writers and designers will create great ad copy and optimized landing pages to increase conversions.
Start to target a more specific audience. Remarketing is a way to reach website visitors who took specific actions while on your site. These ads will be specific to their needs, based on the activities they performed on the website.
Your PPC manager will provide a detailed analysis and report on how your campaign is performing. This consultation will cover elements such as the costs of individual keywords, conversions, cost per acquisition, ROI tracking, etc.
When you need traffic right now, and you don’t have the luxury of taking the time that an effective SEO campaign requires, PPC advertising is a powerful solution. A Google AdWords consultant can help you:
Most importantly, this is an effective way to get noticed. Some terms are extremely competitive, and some companies have been working on their SEO for years to secure the top positions for those keywords. Using AdWords or other PPC platforms is an effective way to position yourself above those companies and start maximizing your returns.
Simply throwing money at a range of mostly related keywords isn’t the answer. When you work with SEO.com, you will be assigned a dedicated account manager who understands how to target specific ad groups and segment campaigns in a way that maximizes your cost-to-conversion ratio.
A PPC strategy starts with an audit of your current campaign if you’re running one, or a detailed analysis of your website and industry if this is your first dip into the paid search pool.
Next, we will begin finding the right keywords for your campaign. We carefully balance the highly competitive terms with long-tail keywords that are less expensive but can attract some valuable customers looking for some very specific solutions.
Choosing the right keywords and the bidding for the most effective positions is more important than ever. As Google continues to refine their search engine results pages, your opportunities to reach customers will also change.
For example, not too long ago Google placed a few paid results at the top of the search engine results page, and then you could find a longer list of ads down the right-hand side of the page. Google has since removed those side ads while increasing the number of ads it shows at the top of the results.
This does mean there are fewer opportunities to get your company listed there – or that the price to be listed there may be higher than it once was – but it also means that there’s a great opportunity to be the first thing a potential customer sees when they search for your keywords.
Of course, just seeing your ad isn’t enough. They need to see a reason to click on your ad and visit your site.
We can create and design the ad text and optimized landing pages that will contribute to a higher Quality Score and give your potential customers a reason to choose you over the competition. We’ll also make sure that call and conversion tracking tools are in place to monitor and measure the success of the campaign.
Every campaign is different and there are countless variables that can impact your strategy, which means there’s no such things as a “one-size-fits-all” PPC campaign.
Everything from the keyword volume to your monthly spend could change the pricing structure, so contact us today and we’ll be happy to discuss your options.