SEO and PPC Services
Built to Win the Search Game
SEO and PPC services aren’t just better together — they’re your unfair advantage. While search engine optimization (SEO) builds lasting authority, pay-per-click (PPC) puts you at the top instantly. Combine them, and you don’t just show up — you dominate. With the right SEO and PPC agency in your corner, every click, keyword, and campaign works harder for your bottom line.
The best part? These channels don’t compete; they complete each other. Use PPC to see what converts fast. Use SEO to scale what wins long term. That’s the power of a unified SEO and PPC strategy, crafted by digital marketing experts who connect the dots, close the gaps, and turn search into serious revenue.
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SEO & PPC Resources
SEO and PPC Services from the authority on SEO
Are you looking for SEO and PPC management services? You’ve come to the right place. SEO.com’s services are backed by the leading agency in the United States – WebFX! With our SEO and PPC services, we aim to make your workday as simple as possible. From development to implementation to management, we’ll take care of everything including:
Turn Search Into Your Strongest Sales Channel
Wasting budget on traffic that doesn’t convert? Get a revenue-focused SEO and PPC strategy that aligns your efforts, boosts ROI, and dominates both sides of the SERP.
What do SEO & PPC services include?
A strong digital strategy doesn’t stop at clicks – it’s built to convert. Our SEO and PPC services give you everything you need to grow across both channels: Proven SEO PPC experts, platform-specific execution, and battle-tested strategies. Every move we make supports your bigger picture with full-funnel alignment and measurable ROI.
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Dedicated SEO and PPC team + full-scale audit
You’ll work with a dedicated team of specialists who live and breathe search, including PPC strategists, SEO experts, CRO specialists, designers, developers, and copywriters. We kick things off with a full 360° audit covering your technical SEO, backlink profile, ad account structure, keyword targeting, link building, and more. You’ll get a prioritized game plan that exposes what’s holding you back, what’s working, and where to go next, complete with competitive benchmarks to help you outrank and outbid the competition.
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Competitor analysis and insights
Winning in search means knowing what you’re up against. We analyze your competitors’ SEO tactics and PPC campaigns, including their rankings, ad placements, bidding strategies, content gaps, and backlink profiles. These insights shape a smarter SEO and PPC management built to outperform your rivals and seize high-value opportunities. You’ll get clear answers on how your brand stacks up and what moves you can make to take the lead.
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Custom SEO and PPC strategy
Every business is different, so your SEO and PPC strategy should be, too. We build a custom roadmap around your goals, budget, industry, and audience. Whether you need hyperlocal targeting, enterprise reach, or ecommerce scale, your strategy will align organic and paid search efforts to drive qualified traffic and real revenue. It’s tailored, agile, and always performance-driven.
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Cross-platform campaigns and ad formats
We manage your pay-per-click campaigns across all major ad networks, including Google Ads, Microsoft Ads, Amazon Ads, and more. Our team builds ad campaigns across formats like search advertising, display ads, shopping, and video ads, all tailored to your audience and goals. Need creative assets? Our in-house designers and videographers handle that, too, so you can launch faster and convert more with scroll-stopping ad creative.
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Bid strategy and budget optimization
Your budget should work smarter, not harder. That’s why our SEO and PPC services include hands-on bid management to reduce cost-per-click (CPC), limit wasted spend, and maximize return on investment (ROI). We monitor performance daily and adjust in real time based on seasonality, audience behavior, and ad platform trends — so your dollars go further without guesswork.
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Full-scale SEO optimization
We handle all pillars of SEO: Technical SEO, on-page SEO, off-page SEO, and content. From fixing crawl errors and boosting site speed to optimizing metadata and internal links, our team fine-tunes your entire site for performance. We also create SEO content that ranks, converts, and supports your PPC landing pages. Everything works together to strengthen your visibility and authority.
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Transparent reporting and performance tracking
Know exactly where your money’s going and what it’s doing. Our reporting dashboards give you 24/7 access to your data, backed by monthly insights from your SEO and PPC experts. We track rankings, traffic, click-through rate (CTR), return on ad spend (ROAS), and more — so you can measure results, not just impressions. It’s clarity that fuels smarter decisions and faster growth. With data this clear, you won’t just track performance, you’ll outpace it.
You’ll work with a dedicated team of specialists who live and breathe search, including PPC strategists, SEO experts, CRO specialists, designers, developers, and copywriters. We kick things off with a full 360° audit covering your technical SEO, backlink profile, ad account structure, keyword targeting, link building, and more. You’ll get a prioritized game plan that exposes what’s holding you back, what’s working, and where to go next, complete with competitive benchmarks to help you outrank and outbid the competition.
Winning in search means knowing what you’re up against. We analyze your competitors’ SEO tactics and PPC campaigns, including their rankings, ad placements, bidding strategies, content gaps, and backlink profiles. These insights shape a smarter SEO and PPC management built to outperform your rivals and seize high-value opportunities. You’ll get clear answers on how your brand stacks up and what moves you can make to take the lead.
Every business is different, so your SEO and PPC strategy should be, too. We build a custom roadmap around your goals, budget, industry, and audience. Whether you need hyperlocal targeting, enterprise reach, or ecommerce scale, your strategy will align organic and paid search efforts to drive qualified traffic and real revenue. It’s tailored, agile, and always performance-driven.
We manage your pay-per-click campaigns across all major ad networks, including Google Ads, Microsoft Ads, Amazon Ads, and more. Our team builds ad campaigns across formats like search advertising, display ads, shopping, and video ads, all tailored to your audience and goals. Need creative assets? Our in-house designers and videographers handle that, too, so you can launch faster and convert more with scroll-stopping ad creative.
Your budget should work smarter, not harder. That’s why our SEO and PPC services include hands-on bid management to reduce cost-per-click (CPC), limit wasted spend, and maximize return on investment (ROI). We monitor performance daily and adjust in real time based on seasonality, audience behavior, and ad platform trends — so your dollars go further without guesswork.
We handle all pillars of SEO: Technical SEO, on-page SEO, off-page SEO, and content. From fixing crawl errors and boosting site speed to optimizing metadata and internal links, our team fine-tunes your entire site for performance. We also create SEO content that ranks, converts, and supports your PPC landing pages. Everything works together to strengthen your visibility and authority.
Know exactly where your money’s going and what it’s doing. Our reporting dashboards give you 24/7 access to your data, backed by monthly insights from your SEO and PPC experts. We track rankings, traffic, click-through rate (CTR), return on ad spend (ROAS), and more — so you can measure results, not just impressions. It’s clarity that fuels smarter decisions and faster growth. With data this clear, you won’t just track performance, you’ll outpace it.
SEO & PPC package and pricing
How much do PPC and SEO services cost? SEO and PPC pricing depend on a few key factors, but the right package should deliver serious ROI, not just line items. Our SEO and PPC packages are flexible, scalable, and built around what actually drives revenue for your business. Here’s what impacts your SEO and PPC pricing:
- Ad spend and scope: Most PPC pricing is based on a percentage of your monthly ad spend. For example, with a $5,000–$10,000 budget, you might pay your agency around 5% as a management fee that covers expert strategy, bid management, ad creative, A/B testing, and ongoing optimization to maximize ROI.
- SEO services and deliverables: SEO pricing reflects the scope of your strategy and can vary widely by agency. On average, companies invest $1,500 to $5,000 per month, depending on their needs and growth goals.
- Service level and campaign complexity: SEO cost and PPC pricing flex based on your marketing objectives, targeting depth, and technical needs, including advanced tactics like multi-channel strategies and custom landing pages.
- Tools, platforms, and content volume: Google PPC prices vary based on industry competition. SEO costs may increase with more technical work or content production.
- Bundled benefits: Choosing a combined SEO and PPC package often reduces overall pricing and creates a more cohesive, data-driven strategy.
Get a Custom SEO and PPC Strategy That Drives Results
Ready to grow? Our experts will audit your site and send a tailored SEO and PPC strategy designed to boost leads, lower costs, and accelerate ROI.
How our SEO and PPC management services drive revenue
Accelerate ROI
And increase your market share
Save time
While growing your business
Unlock transparency
And measure your impact instantly
Get a trusted partner
With WebFX, the team behind SEO.com
How SEO and PPC work together
Why choose between long-term growth and instant results when you can have both? A combined SEO and PPC strategy doesn’t just boost visibility, it builds unstoppable momentum across the entire customer journey.
SEO builds sustainable rankings by optimizing your website for search engines — think speed, structure, and strategic content. PPC gives you instant access to the top of the search engine results page (SERP), driving high-intent traffic with precision targeting. But when they work together, that’s where real magic happens.
By using PPC to test messaging, offers, and landing pages, you can fast-track insights that feed your SEO strategy. At the same time, SEO’s low-cost traffic helps build remarketing audiences you can re-engage through PPC. Together, they double your keyword data, refine your targeting, and give you full-funnel coverage — from top-of-funnel awareness to bottom-of-funnel conversions.
Need to rank for high-competition keywords? Use PPC to show up immediately while SEO ramps up. Already ranking #1? Keep your paid ads live — 89% of paid traffic is not replaced by organic alone. Want to launch a new product? Use PPC to test demand, then invest in SEO content that ranks before launch day.
Working with an SEO and PPC agency ensures your strategies don’t just coexist; they collaborate. At SEO.com, we integrate both to maximize your ROI, close keyword gaps, and dominate the SERP from every angle.
SEO and PPC case studies
FAQs about PPC and SEO services
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How do SEO and PPC work together?
SEO and PPC work best as a team, not in isolation. SEO builds long-term visibility by helping your business rank organically, while PPC delivers instant exposure at the top of search results. Together, they increase your share of the SERP, reach users at every stage of the funnel, and provide valuable cross-channel insights. For example, PPC data can guide SEO tactics (like meta tags and CTAs), while SEO traffic can fuel high-converting remarketing ads.
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What is the difference between SEO and PPC?
SEO focuses on earning visibility through organic rankings, using techniques like content optimization, technical improvements, and link building. PPC, on the other hand, is a paid strategy where you bid to appear in search or display ads, and only pay when someone clicks. SEO is a long-term investment; PPC offers immediate results and greater control over targeting.
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Is SEO or PPC better?
It depends on your goals. PPC is ideal when you need fast results, like promoting a new product or capturing bottom-funnel traffic. SEO is better for building sustainable traffic, authority, and ROI over time. In most cases, combining both offers the best outcome, allowing you to capitalize on short- and long-term opportunities simultaneously.
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When should I use PPC vs. SEO?
SEO vs. PPC is a common debate, but the best results often come from knowing when to use each, or both. Here’s a quick breakdown to guide your strategy:
Use PPC for:
- Product launches
- Seasonal campaigns or sales
- Reaching a defined audience quickly
- Remarketing to past site visitors
Use SEO for:
- Driving long-term traffic
- Ranking for informational keywords
- Building brand authority
- Reducing overall acquisition costs
For full-funnel coverage, most businesses benefit from running both together.
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Does SEO affect PPC, or does PPC affect SEO?
Not directly — Google doesn’t give SEO ranking boosts for running PPC ads. But they influence each other indirectly. PPC insights (like top-performing keywords and headlines) can inform your SEO strategy. SEO efforts can lower your cost-per-click by increasing your site’s Quality Score. Plus, combining both improves your visibility and conversions by covering more SERP real estate.
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Why use SEO and PPC management services?
Managing both SEO and PPC under one roof ensures your campaigns work in sync. Our PPC and SEO services include specialists in technical SEO, Google Ads, CRO, and more, so you get a seamless, full-funnel strategy that actually drives results. From auditing your site and analyzing competitors to managing bids and writing optimized content, we streamline everything to boost ROI, save time, and align your marketing goals across channels.
Unlock more revenue channels with full-stack marketing
Conversion Rate Optimization Services
Squeeze more sales and leads out of the traffic your SEO drives each month with conversion rate optimization. Our CRO strategies will make sure your traffic converts as best as possible.
SEO Content Services
Making fresh content and keeping it up to date is an important part of every SEO campaign. Our content marketing services keep your SEO strategy up to date as your needs develop!
Web Design Services
Engage the new visitors you bring to your website through PPC ads with our web design services. Get a website that reflects your brand, contains modern elements, keeps users on your site, and encourages them to take action with our award-winning team of web designers and developers.
Digital Marketing Services
Get a complete, all-in-one digital marketing solution with our full-service marketing agency. Access do-it-for-you services, including email marketing, SEO, social media marketing, web design, content marketing, and much more with our digital marketing services.
Grow your revenue with a proven SEO and PPC company
Stop settling for lackluster returns and overpriced ad campaigns. With our data-enabled, expert-led SEO and PPC management services, your business will improve its return on investment from paid and organic channels. Get started today with a custom proposal from our SEO and PPC company!
