PPC ServicesBuilt to Win the Search Game
If you’re looking for a one-two punch that gives you a competitive edge in search results, SEO and PPC are it. While search engine optimization (SEO) builds lasting authority, pay-per-click (PPC) puts you at the top instantly. Combine them, and you don’t just show up in search — you dominate it. With the right SEO and PPC agency in your corner, every click, keyword, and campaign works harder for your bottom line.
-
300%
YOY INCREASE IN PPC LEAD FORMS
-
126%
YOY INCREASE IN ORGANIC SEO TRAFFIC
Paid search services that drive real leads
Are you looking to dominate search with the help of PPC services? You’ve come to the right place. WebFX, the team behind SEO.com, provides custom paid search services that help you own the results. We offer SEO and PPC services that elevate your search presence to drive more qualified leads. From development to implementation to management, we’ll take care of everything including:
Turn Search Into Your Strongest Sales Channel
Wasting budget on traffic that doesn’t convert? Get a revenue-focused search strategy that aligns your efforts, boosts ROI, and dominates both sides of the SERP.
Everything you need to win in paid search
You don’t just want clicks — you want customers. With paid search management services, you get proven experts, platform-specific execution, and strategies built to help you succeed. It all works together to improve your funnel alignment and deliver a measurable, impactful ROI.
-
Analysis of your top competitors
Winning in search means knowing what you’re up against. We analyze your competitors’ paid search campaigns, including their rankings, ad placements, bidding strategies, content gaps, and backlink profiles. These insights shape a smarter paid search management built to outperform your rivals and seize high-value opportunities. You’ll get clear answers on how your brand stacks up and what moves you can make to take the lead.
-
Custom strategy built around your goals
Every business is different, so your paid search strategy should be, too. We build a custom roadmap around your goals, budget, industry, and audience. Whether you need hyperlocal targeting, enterprise reach, or ecommerce scale, your strategy will align organic and paid search efforts to drive qualified traffic and real revenue.
-
Expansive reach across platforms
We manage your pay-per-click campaigns across all major ad networks, including Google Ads, Microsoft Ads, Amazon Ads, and more. Our team creates tailor-made ad campaigns across formats like search advertising, display ads, shopping, and video ads. Need creative assets? Our in-house designers and videographers handle that, too, so you can launch faster and convert more with scroll-stopping ad creative.
-
Budget optimization and maximization
Your budget should work smarter, not harder. That’s why our SEO and PPC services include hands-on bid management to reduce cost-per-click (CPC), limit wasted spend, and maximize return on investment (ROI). We monitor performance daily and adjust in real time based on seasonality, audience behavior, and ad platform trends — so your dollars go further without guesswork.
-
Transparent reporting and performance tracking
Know exactly where your money’s going and what it’s doing. Our reporting dashboards give you 24/7 access to your data, backed by monthly insights from your PPC experts. We track rankings, traffic, click-through rate (CTR), return on ad spend (ROAS), and more — so you can measure results, not just impressions. It’s clarity that fuels smarter decisions and faster growth. With data this clear, you won’t just track performance, you’ll elevate it.
Winning in search means knowing what you’re up against. We analyze your competitors’ paid search campaigns, including their rankings, ad placements, bidding strategies, content gaps, and backlink profiles. These insights shape a smarter paid search management built to outperform your rivals and seize high-value opportunities. You’ll get clear answers on how your brand stacks up and what moves you can make to take the lead.
Every business is different, so your paid search strategy should be, too. We build a custom roadmap around your goals, budget, industry, and audience. Whether you need hyperlocal targeting, enterprise reach, or ecommerce scale, your strategy will align organic and paid search efforts to drive qualified traffic and real revenue.
We manage your pay-per-click campaigns across all major ad networks, including Google Ads, Microsoft Ads, Amazon Ads, and more. Our team creates tailor-made ad campaigns across formats like search advertising, display ads, shopping, and video ads. Need creative assets? Our in-house designers and videographers handle that, too, so you can launch faster and convert more with scroll-stopping ad creative.
Your budget should work smarter, not harder. That’s why our SEO and PPC services include hands-on bid management to reduce cost-per-click (CPC), limit wasted spend, and maximize return on investment (ROI). We monitor performance daily and adjust in real time based on seasonality, audience behavior, and ad platform trends — so your dollars go further without guesswork.
Know exactly where your money’s going and what it’s doing. Our reporting dashboards give you 24/7 access to your data, backed by monthly insights from your PPC experts. We track rankings, traffic, click-through rate (CTR), return on ad spend (ROAS), and more — so you can measure results, not just impressions. It’s clarity that fuels smarter decisions and faster growth. With data this clear, you won’t just track performance, you’ll elevate it.
How much does PPC cost?
How much does paid search cost? PPC pricing depends on a few key factors, but the right package should deliver serious ROI, not just line items. Here’s what impacts your SEO and PPC pricing:
- Ad spend and scope: Most PPC pricing is based on a percentage of your monthly ad spend. For example, with a $5,000–$10,000 budget, you might pay your agency around 5% as a management fee that covers expert strategy, bid management, ad creative, A/B testing, and ongoing optimization to maximize ROI.
- Service level and campaign complexity: PPC pricing flexes based on your marketing objectives, targeting depth, and technical needs, including advanced tactics like multi-channel strategies and custom landing pages.
- Competitiveness: Google PPC prices vary based on industry competition. Some keywords are more competitive, and therefore, cost more to run ads for them.
- Bundled benefits: Choosing a combined SEO and PPC package often reduces overall pricing and creates a more cohesive, data-driven strategy.
Get a Custom SEO and PPC Strategy That Drives Results
Ready to grow? Our experts will audit your site and send a tailored SEO and PPC strategy designed to boost leads, lower costs, and accelerate ROI.
How our SEO and PPC management services drive revenue
Accelerate ROI
And increase your market share
Save time
While growing your business
Unlock transparency
And measure your impact instantly
Get a trusted partner
With WebFX, the team behind SEO.com
Meet
SEO & PPC Resources
How SEO and PPC work together
Why choose between long-term growth and instant results when you can have both? A combined SEO and PPC strategy doesn’t just boost visibility, it builds unstoppable momentum across the entire customer journey.
SEO builds sustainable rankings by optimizing your website for search engines — think speed, structure, and strategic content. PPC gives you instant access to the top of the search engine results page (SERP), driving high-intent traffic with precision targeting. But when they work together, that’s where real magic happens.
By using PPC to test messaging, offers, and landing pages, you can fast-track insights that feed your SEO strategy. At the same time, SEO’s low-cost traffic helps build remarketing audiences you can re-engage through PPC. Together, they double your keyword data, refine your targeting, and give you full-funnel coverage — from top-of-funnel awareness to bottom-of-funnel conversions.
Need to rank for high-competition keywords? Use PPC to show up immediately while SEO ramps up. Already ranking #1? Keep your paid ads live — 89% of paid traffic is not replaced by organic alone. Want to launch a new product? Use PPC to test demand, then invest in SEO content that ranks before launch day.
Working with an SEO and PPC agency ensures your strategies don’t just coexist — they collaborate. That’s why we integrate both to maximize your ROI, close keyword gaps, and dominate the SERP from every angle.
SEO and PPC case studies
FAQs about PPC and SEO services
The paid landscape is always evolving, from privacy changes to new tools. Partnering with a PPC expert ensures you stay ahead, reach your audience across platforms, and maximize ROI without spending countless hours tracking every update.
Kayla Johansen
Internet Marketing Specialist
-
How do SEO and PPC work together?
SEO and PPC work best as a team, not in isolation. SEO builds long-term visibility by helping your business rank organically, while PPC delivers instant exposure at the top of search results. Together, they increase your share of the SERP, reach users at every stage of the funnel, and provide valuable cross-channel insights. For example, PPC data can guide SEO tactics (like meta tags and CTAs), while SEO traffic can fuel high-converting remarketing ads.
-
How much do SEO & PPC services cost?
SEO services typically range from $1,500 to $5,000 per month, while PPC management fees are usually around 5% of your monthly ad spend— so a $5,000–$10,000 ad budget might cost $250–$500 per month in management. Bundling SEO and PPC can save money and deliver a more data-driven, results-focused strategy.
-
What is the difference between SEO and PPC?
SEO focuses on earning visibility through organic rankings, using techniques like content optimization, technical improvements, and link building. PPC, on the other hand, is a paid strategy where you bid to appear in search or display ads, and only pay when someone clicks. SEO is a long-term investment; PPC offers immediate results and greater control over targeting.
-
Is SEO or PPC better?
It depends on your goals. PPC is ideal when you need fast results, like promoting a new product or capturing bottom-funnel traffic. SEO is better for building sustainable traffic, authority, and ROI over time. In most cases, combining both offers the best outcome, allowing you to capitalize on short- and long-term opportunities simultaneously.
-
When should I use PPC vs. SEO?
SEO vs. PPC is a common debate, but the best results often come from knowing when to use each, or both. Here’s a quick breakdown to guide your strategy:
Use PPC for:
- Product launches
- Seasonal campaigns or sales
- Reaching a defined audience quickly
- Remarketing to past site visitors
Use SEO for:
- Driving long-term traffic
- Ranking for informational keywords
- Building brand authority
- Reducing overall acquisition costs
For full-funnel coverage, most businesses benefit from running both together.
-
Does SEO affect PPC, or does PPC affect SEO?
Not directly — Google doesn’t give SEO ranking boosts for running PPC ads. But they influence each other indirectly. PPC insights (like top-performing keywords and headlines) can inform your SEO strategy. SEO efforts can lower your cost-per-click by increasing your site’s Quality Score. Plus, combining both improves your visibility and conversions by covering more SERP real estate.
-
Why use SEO and PPC management services?
Managing both SEO and PPC under one roof ensures your campaigns work in sync. Our PPC and SEO services include specialists in technical SEO, Google Ads, CRO, and more, so you get a seamless, full-funnel strategy that actually drives results. From auditing your site and analyzing competitors to managing bids and writing optimized content, we streamline everything to boost ROI, save time, and align your marketing goals across channels.
-
Who are the leading SEO & PPC agencies?
The best SEO and PPC agencies include WebFX, Vivantina, ReClick.io, and WebSpero Solutions.
Unlock more revenue channels with full-stack marketing
Conversion Rate Optimization Services
Squeeze more sales and leads out of the traffic your SEO drives each month with conversion rate optimization. Our CRO strategies will make sure your traffic converts as best as possible.
SEO Content Services
Making fresh content and keeping it up to date is an important part of every SEO campaign. Our content marketing services keep your SEO strategy up to date as your needs develop!
Web Design Services
Engage the new visitors you bring to your website through PPC ads with our web design services. Get a website that reflects your brand, contains modern elements, keeps users on your site, and encourages them to take action with our award-winning team of web designers and developers.
Digital Marketing Services
Get a complete, all-in-one digital marketing solution with our full-service marketing agency. Access do-it-for-you services, including email marketing, SEO, social media marketing, web design, content marketing, and much more with our digital marketing services.
Grow your revenue with a proven paid search company
Stop settling for lackluster returns and overpriced ad campaigns. With our data-enabled, expert-led SEO and PPC management services, your business will improve its return on investment from paid and organic channels. Get started today with a custom proposal from our SEO and PPC company!
Get SEO Proposal Form [Leads]
