See how your website stacks up against your biggest competitor

What you’ll discover with our free domain overview checker

When you run your website and your competitors’ website through domain checker, you’ll get tons of data about how your website fares against your biggest competitor.

You can quickly compare:

• Organic estimated monthly traffic
• Organic traffic value
• Organic number of keywords ranking for
• Paid estimated monthly traffic
• Paid traffic value
• Paid number of keywords appearing for

What do I do if my website isn’t performing as well as my competitor?

If you ran the tool and find that you’re behind your competition, don’t fret — there are steps you can take to start improving your marketing and getting more of an edge on your competition.

Let’s break it down by scenario:

My competition has more traffic

If you’re finding you’re falling behind with traffic, there are a few angles you can look at:

• Do they rank for more keywords?If they rank for more keywords, they may be covering more topics than you. You may need to up your content coverage.
• Do they rank higher than you for the same keywords? If you’re targeting the same keywords, but they’re performing better, you may need to improve your backlinks and optimize your pages to position yourself as a better resource.
• Do they get more branded searches?If they’re getting a lot of traffic from direct, branded searches, you may need to do some work to build up your brand to earn more direct searches.
• Do they have sound technical SEO? If you have a lot of broken pages, lack internal linking, or have crawl blocks, your competitors will perform better. You need to fix these things to outperform your competition.

My competition has higher traffic value

Your competitors having higher traffic value could be indicative of a few things, including:

• They’re attracting more valuable, high-quality traffic than you
• They rank better in search results
• They may have better topical authority for certain topics
• They may have better backlinks
• Their technical SEO is better, therefore delivering a better experience

It’s best to do a deeper competitor comparison to pinpoint which issues are causing the gap in traffic value.

You may need to re-optimize some of your content, boost up your backlinks, or improve your technical SEO to help close the gap.

My competition has more keywords than me

If your competitor ranks for more keywords than you, your best move is to start filling in the gaps. You can conduct a content gap analysis (Ahrefs has a great tool to do this) to find opportunities where your competitors are ranking for relevant keywords, but you aren’t.

On top of that, you can look for new content opportunities, too — there are plenty of relevant topics out there that your top competition isn’t even thinking about. Tools like ChatGPT and Gemini can help you surface topics that your closest competition isn’t covering.

How to generate more traffic

Driving traffic to your domain is essential for online success. Here are some key strategies to boost your visitor numbers:

• Create valuable, keyword-optimized content
• Regularly update your site to signal relevance to search engines
• Build backlinks from reputable sites to boost authority
• Leverage social media to promote content and engage your audience
• Ensure your website is mobile-friendly for optimal user experience

Discover: How to Generate Traffic to Your Site

How to boost keyword rankings

One way to improve your domain’s keyword rankings is by learning from your competition. Analyzing their domain reveals how to match their content quality and target the keywords they’re neglecting. Follow these steps:

• Analyze competitors: Examine their successful SEO strategies.
• Examine keyword usage, topics, and backlinks: Gain insights from their approach.
• Refine your SEO efforts: Use this knowledge to improve your own strategy.

Discover: 14 SEO Techniques To Boost Your Rankings

Get your domain ahead of your competitors

You’re armed with the data — now put it into action.

Not sure where to start or what to do? The team behind SEO.com (WebFX) can help you improve your domain performance to accelerate past your competition.

With 25+ years of experience in search optimization, you can feel confident you’ll get a search strategy designed to help you excel.

Interested in our SEO services? Connect with us today to book your consultation!