Got a roofing business? You need to use SEO. With search engine optimization (SEO), you can help your company generate more roofing leads that turn into jobs for your crew. Learn how to get started with roofing SEO in this guide!
What is roofing SEO?
Roofing SEO is the process of improving a roofing company’s visibility in organic search results on Google and Bing. Common steps in the process include researching keywords, producing SEO content, and acquiring backlinks from other reputable sites.
Why is SEO for roofing companies important?
Whether you serve consumers, businesses, or both, SEO for roofing companies is important because people use search engines to research, troubleshoot, and solve problems.
If your business isn’t visible in these results, you’ll give away valuable business to your competitors. That’s why it’s critical to invest in (and maintain) an SEO program that gives your organization maximum visibility in relevant search results.
Get more leads with the best roofing SEO company
You are used to tackling a lot of jobs yourself, but SEO can be a long and tedious process if you are new to the strategy. Instead, bring in some professional roofing SEO services much like you would sub-contract the things you don’t do on the job! WebFX is one of the most experienced roofing SEO companies out there and can help you bring in more jobs for the next busy season.
Get SEO help from roofing SEO pros 
Attract more customers with professional SEO services from WebFX — the team behind SEO.com that’ll bring 185,000+ hours of roofing SEO experience to your campaign.
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How do you measure roofing SEO’s performance?
You can measure roofing SEO’s performance through metrics like:
While you can track rankings, traffic, and conversions with free platforms like Google Analytics 4 and Google Search Console, you’ll find sales are tougher to attribute to SEO because they happen outside your site.
However, marketing platforms like RevenueCloudFX (an affordable solution for small-to-midsized businesses) can sync your sales and marketing data together, which can make attributing sales to your SEO efforts easy.
Top 5 Benefits of SEO for Roofing Companies
In today’s digital landscape, a strong online presence is no longer optional—it’s essential. For roofing companies, Search Engine Optimization (SEO) offers a powerful pathway to connect with potential customers actively searching for roofing services.
Here are five key benefits of investing in SEO:
- Increased Visibility & Organic Traffic: SEO helps your roofing company rank higher in search engine results pages (SERPs) for relevant keywords like “roof repair [city]” or “new roof installation [city].” Higher rankings translate to increased visibility, driving more organic traffic to your website from users actively seeking your services.
- Targeted Lead Generation: Unlike traditional marketing methods, SEO allows you to target customers based on their specific needs and location. By optimizing your website for relevant keywords and local search, you can attract qualified leads who are ready to hire a roofing contractor.
- Enhanced Brand Credibility & Trust: Websites that rank high in search results are often perceived as more credible and trustworthy by users. Investing in SEO can help build your brand reputation and establish your roofing company as a leader in the local market.
- Cost-Effective Marketing Strategy: Compared to paid advertising, SEO offers a more cost-effective long-term marketing solution. While SEO requires an initial investment of time and resources, the organic traffic and leads generated can provide a significant return on investment (ROI) over time.
- Data-Driven Insights & Optimization: SEO provides valuable data and insights into your target audience, their search behavior, and the performance of your website. By tracking key metrics like keyword rankings, organic traffic, and conversion rates, you can continuously optimize your SEO strategy for better results.
How to do roofing SEO like a pro
Learn how to do roofing SEO for your business with these best practices:
- Build out location pages on your site
- Optimize your page speeds
- Showcase your expertise on your website
- Use responsive design
- Feature testimonials on your site
- Earn reputable backlinks
- Create a Google Business Profile
1. Build out location pages on your site
The first way to improve your roofing company SEO is to build out location pages on your website. This step is particularly important if you service multiple locations. For example, maybe you provide roofing services in Baltimore and Washington, D.C.
Creating a separate location page for each service area helps you increase your local search traffic in those areas. While using broader keywords like “roofing services in Maryland” across your site can be helpful, targeting your efforts with more specific pages is a cornerstone of local SEO.
With dedicated location pages, you can target keywords like “roofing services in Baltimore” on one page and “roofing services in Washington, D.C.” on the other. This way, you can attract highly relevant traffic from each location, maximizing your visibility to potential customers in those areas. By focusing on these specific keywords and optimizing your location pages, you’re essentially implementing a targeted local SEO strategy to connect with the right customers in each service area.
2. Optimize your page speeds
When people visit your website, they don’t want to wait 10 seconds for each page to load — especially if they’re searching for emergency services. Your pages need to load quickly to prevent users from hitting the “back” button.
Not only will slow page speeds drive people away, but it will also cause Google to rank your site lower, since page speeds are a major ranking factor. That means having poor page load times will hurt your roofing SEO in more ways than one.
Ideally, your pages should load in three seconds or less. To help your pages load faster, there are several things you can do as a part of your roofing company’s SEO program, including:
- Minifying code
- Compressing images
- Limiting redirects
- Caching web pages
When you do each of those things, your web pages will load more quickly, and you’ll earn more traffic in the long run.
3. Showcase your expertise on your website
If you want people to trust your roofing company, you need them to feel confident in your expertise. The best way to do that is to showcase that expertise on your website, and there are multiple ways to do that, like through certifications and accreditations, case studies, and industry-specific content.
One way is to regularly post informational content about topics in the roofing industry. That shows people firsthand that you know your stuff when it comes to roofing. For that reason, it’s a good idea to start a blog on your site — especially since blog content is a great way to show up in search results.
Another way to showcase your expertise is to feature case studies on your site. These show off what you’ve achieved for past customers and how satisfied they’ve been with the results. Doing this is a great way to elevate SEO for roofers.
4. Use responsive design
Did you know that Google uses mobile-first indexing?
That means that when it ranks pages in search results, it ranks the mobile versions of those pages — even in searches made on a desktop computer. That means that if your site doesn’t have a mobile-friendly version, your rankings have almost no shot.
To ensure better rankings, you should make your site mobile-friendly. The best way to do that is to use responsive design, which is a type of web design that rearranges the elements on a page to fit the screen where it appears. That means pages may look slightly different on mobile than on desktop:
As a result, users on any device will be able to access your website and have a shot at becoming leads.
5. Feature testimonials on your site
No matter what you say about your roofing business, people will take it with a grain of salt. After all, your competitors are saying good stuff about themselves, too. But what about when your customers give you praise? Those are the statements people are most likely to trust.
To take advantage of that, you can present testimonials on your website.
You can gain these testimonials by simply asking your customers to leave you some after you work with them. You could do this in person, through an email marketing campaign, or through some other method as a part of your roofing company’s SEO strategy.
Regardless of how you obtain testimonials, displaying them on your site makes it easy for people to see how happy your customers are, quickly and reliably increasing their trust in your business.
That’s why testimonials are a great way to boost SEO for roofing companies like yours.
6. Earn reputable backlinks
One thing that Google considers when ranking pages is how reputable those websites are. Reputable websites get ranked higher. So, how do you show Google that your site is reputable?
The answer is backlinks, which are links that lead from third-party websites to your own. If a reputable website links to your content, Google assumes that your site is reputable as well, and it ranks you higher. That means you should aim to get backlinks from reputable, third-party sites in the roofing industry.
To do that, here are some ideas:
- Produce high-quality, original content
- Create interactive tools, like a roof replacement calculator for your state
- Design infographics that explain complex concepts
- Research broken links on industry-specific sites to see if you have replacement content
When pursuing backlinks, keep in mind that quality is far more important than quantity — one high-quality, authoritative backlink is better than 10 low-quality ones from shady or irrelevant sites.
7. Create a Google Business Profile
For our final roofing company SEO tip, you should create a Google Business Profile for your business. That’s a profile that contains basic information about your business such as:
- Company name
- Location
- Phone number
- Hours
- And more!
When people search for local service businesses, Google typically returns a local 3-pack — that is, a set of three local business profiles that match the query. So, if someone in Boise searched for “roofers near me,” they’d see a set of three roofing profiles at the top of search results.
That’s obviously great for SEO. So, to ensure that your business has a shot at appearing in local 3-packs for your area, go claim your Google Business Profile and fill out as much information about your company as you can.
8. Sub out your roofing SEO
When the busy season hits, you don’t want to worry about how your website is ranking. Leave that to the professionals who have experience in that specialty instead!
When should I invest in roofing SEO services?
You know the basics of SEO for roofers, but if you’re considering professional help, ask the following questions:
- Do I have the time to do SEO?
- Do I feel knowledgeable enough to manage my roofing company’s SEO?
- Is our SEO program meeting our existing goals?
If you’re struggling with time, experience, or results, it’s worth considering getting the help of a professional roofing SEO company, consultant, or freelancer. Keep in mind, though, that roofing SEO services will typically cost a few thousand dollars per month.
How much does Roofing SEO cost?
Investing in SEO for your roofing company is a crucial step in today’s digital market, but understanding the costs involved is equally important. On average, roofing companies can expect to spend anywhere from $1500 to $5000 per month for SEO services. If you prefer a more flexible approach, hourly rates for SEO consultants typically range from $100 to $300 per hour. For specific projects, such as website audits or content creation, costs can range from $5,000 to $30,000 per project. How much you spend can depend on several factors, like the size of your roofing company, the scale of your website, and more.
Checklist: What to Look for in a Roofing SEO Agency
Choosing the right SEO agency is crucial for the success of your roofing company’s online marketing efforts. Here’s a checklist of key factors to consider:
- Experience & Expertise: Look for an agency with a proven track record of success in the roofing industry or related fields. Ask for case studies and references to verify their expertise.
- Transparent Communication & Reporting: The agency should provide clear and regular communication about their strategies, progress, and results. They should also offer detailed reporting on key performance indicators (KPIs).
- Customized SEO Strategy: Avoid agencies that offer cookie-cutter solutions. The agency should develop a customized SEO strategy tailored to your specific business goals, target audience, and local market.
- Ethical SEO Practices: Ensure the agency follows ethical SEO practices and avoids black-hat techniques that could harm your website’s rankings.
- Comprehensive Services: The agency should offer a comprehensive range of SEO services, including keyword research, on-page optimization, content creation, link building, and local SEO.
- Clear Pricing & Contract Terms: The agency should provide clear and transparent pricing and contract terms. Make sure you understand the scope of services, payment schedule, and cancellation policy.
Grow your revenue from roofing SEO
With decades of experience and an expansive team of 500+ professionals, WebFX (the team behind SEO.com) is a trusted partner for roofing companies globally. Learn how our roofing SEO services can improve your SEO performance by contacting us online today!
Let’s Drive Results Together 
FAQs about SEO for Roofing Companies
Learn the basics of SEO services for roofing companies with these FAQs:
What do roofing SEO services include?
Roofing SEO services typically encompass a range of strategies designed to improve your website’s visibility and attract more qualified leads. These services often include:
- Keyword Research: Identifying the most relevant and high-traffic keywords that potential customers use when searching for roofing services in your area.
- On-Page Optimization: Optimizing your website’s content, meta tags, and other elements to improve its ranking for target keywords.
- Content Creation: Developing high-quality, informative content that attracts and engages your target audience.
- Link Building: Acquiring backlinks from reputable websites to improve your website’s authority and ranking.
- Local SEO: Optimizing your Google My Business profile and building local citations to improve your visibility in local search results.
- Technical SEO: Ensuring your website is technically sound and optimized for search engines.
- Performance Tracking & Reporting: Monitoring your website’s performance and providing regular reports on key metrics.
Why outsource roofing SEO to an agency, consultant, or freelancer?
While it’s possible to handle some aspects of SEO in-house, outsourcing to a specialist offers several advantages:
- Expertise & Experience: SEO professionals have the knowledge and experience to develop and implement effective SEO strategies.
- Time Savings: SEO can be time-consuming, and outsourcing allows you to focus on running your roofing business.
- Access to Tools & Resources: SEO agencies and consultants have access to specialized tools and resources that can improve your results.
- Objective Perspective: An outside perspective can help identify areas for improvement that you may have overlooked.
- Stay Up-to-Date: SEO is constantly evolving, and specialists stay up-to-date on the latest trends and best practices.
How do I hire a roofing SEO company?
Hiring the right roofing SEO company is crucial for your success. Here are some tips:
- Define Your Goals: Clearly define your SEO goals and budget before you start your search.
- Research & Compare: Research different SEO companies and compare their services, pricing, and experience.
- Check Case Studies & References: Review case studies and references to verify their expertise and track record.
- Check Online Reviews: Read online reviews to get an idea of their reputation and customer satisfaction.
- Schedule Consultations: Schedule consultations with potential agencies to discuss your needs and goals.
- Ask Questions: Ask detailed questions about their SEO strategies, reporting methods, and communication processes.
- Review the Contract: Carefully review the contract before signing to ensure you understand the scope of services, payment terms, and cancellation policy.
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