The Ultimate List of Marketing Tools for Small Businesses

This exhaustive list compiles the best marketing tools for small businesses across key functions like SEO, content, email, social, analytics, advertising, and project management.
  • SEO.com team members
    SEO.com Team Industry-Leading Experts
    Author block right corner shape
  • June 16, 2024
  • 5 min. read

Whether you’re planning your next big idea or running a small team of people, thousands of marketing resources offer a way to accomplish your business goals.

Today’s tools and apps can streamline your approach, automate tasks, and track the success of your efforts. The best part? Small businesses can often access these resources for free or pay significantly less than large organizations spend.

Enjoy using our A to Z ultimate list of resources to enhance your marketing efforts.

Marketing tools for small businesses

The best paid and free marketing tools for small businesses include:

  1. Asana
  2. Buffer
  3. Canva
  4. Drip
  5. Evernote
  6. FollowerWonk
  7. Google Analytics
  8. HubSpot
  9. Influencer Analytics
  10. Jira
  11. SEO.com
  12. Landingi
  13. Mailchimp
  14. Nozzle
  15. Nutshell
  16. Powtoon
  17. Quora
  18. Rank Math
  19. Semrush
  20. Trello
  21. Venngage
  22. WordPress
  23. X
  24. Yoast
  25. Zoho CRM

1. Asana

Price: You can use a free option with basic features or pay for a plan starting at $13.49 monthly.

Access a board, list, calendar, and timeline to manage and organize various projects.

 

2. Buffer

Price: Choose the free plan or explore the paid plans starting at $6 per channel monthly.

Manage three or fewer social channels with features such as post scheduling, calendar views, Instagram tagging, Facebook page mentions, or X hashtag suggestions.

3. Canva

Price: Select a free plan or upgrade to a business plan if you want to access more features starting at $12.99 monthly.

Explore your creativity with customizable templates, free photos and graphics, drag-and-drop editors, and AI-powered design tools.

4. Drip

Price: Play around with these features for free during a 14-day trial or pay starting at $39 per month.

Create pop-ups with forms to grow your email list and use pre-built email templates with point-and-click visual editors to create and personalize your email marketing campaigns efficiently.

5. Evernote

Price: Enjoy a free account, or prices start at $14.99 monthly to sync unlimited devices and get more storage.

Keep track of your marketing projects when you use an advanced note-taking app to brainstorm your ideas and write everything down.

6. FollowerWonk

Price: You can create a FollowerWonk account for free.

Learn how to enhance your social media presence by diving deep into X analytics and learning more about your followers.

7. Google Analytics 4

Price: You can access all the benefits of Google Analytics 4 for free.

Monitor the activity on your website with analytic and optimization tools, including acquisition, engagement, and monetization reporting.

8. HubSpot

Price: Pay for a software plan starting at $50 per month.

Gain access to a landing page builder, an online form builder, email marketing tools, and performance tracking.

9. Influencer Analytics

Price: Start your account for free with a week-long trial or pay a monthly subscription starting at $169.

Use search filters such as subscriber counts, language, location, and sponsorship pricing to discover influencers for your social media platforms.

10. Jira

Price: Pay around $7.75 per user each month, which offers a cost-effective way to access tools if you run a small business.

Access customizable project boards, workflows, reporting, and insights with a team of 10 users or fewer.

11. SEO.com

Price: Free

Upgrade your search engine optimization (SEO) efforts for free with this do-it-yourself SEO tool, which you can use for rank tracking, competitor research, SEO audits, and more.

Discover Your SEO Potential

Pinpoint opportunities on your website faster and increase your visibility online with SEO.com!

12. Landingi

Price: Try a month for free and then pay rates starting at $29 per month.

Create landing pages, use tools to improve your conversion rates and track your micro-conversions to optimize those pages.

13. Mailchimp

Price: Use the free option for limited features or pay for plans starting at $13 per month.

Use email marketing software to access creative design tools, templates, testing, landing pages, forms, and reports with 24/7 support.

14. Nozzle

Price: Request a free trial and pay monthly starting at $49.

Monitor your keyword usage, compare data with dates side-by-side, and analyze your competitors’ rankings on search engine results pages (SERPs).

15. Nutshell

Price: 14-day free trial with prices starting at $16 per user per month

Simplify customer relationship management with Nutshell, which offers an easy-to-learn CRM platform.

16. Powtoon

Price: Prices start at $89 per month, or pay a reduced price of $240/year when you sign up for annual billing.

Transform your marketing with hundreds of professionally designed templates for videos and an animated video maker.

17. Quora

Price: Choose a $6.99 monthly fee or pay $47.88 annually for a premium version with access to more content and an ad-free experience.

Take advantage of a question-asking platform to complete research and brainstorm ideas for new posts or get credible answers to your questions.

18. Rank Math

Price: Enjoy several features for free or pay fees starting at $5.75 per month to access more.

Use a WordPress plugin to access your Google Analytics and Google Search Console data in your WordPress dashboard, generate schema markups so search engines understand your content, and assess 404 errors.

19. Semrush

Price: Get a free account with limited features or upgrade and pay $119.95 for the ultimate benefits.

Access advertising and social media tools with keyword research and competitor analysis.

20. Trello

Price: You can use a free version or pay for plans starting at $5 per month if you’d like to scale your collaboration.

Manage your projects with digital lists, cards, and boards.

21. Venngage

Price: Enjoy the first few designs for free or pay prices starting at $10 monthly per user.

Create infographics with step-by-step instructions, survey results, or timelines to display on your marketing materials and website.

22. WordPress

Price: You can use WordPress themes and plugins for free or pay for premium versions.

Use a library of over 11,500 themes to customize, publish, and manage a website without writing a single line of code.

23. X

Price: Formerly known as Twitter, the platform now charges users a $1 annual subscription fee or an $8 monthly fee for a premium version.

Take X Ads Academy lessons to learn how to use the X platform to achieve your marketing goals.

24. Yoast

Price: You can sign up to access SEO training courses for free or pay $99 annually for more features.

Optimize your pages to increase traffic to your website and use best practices to improve user experiences.

25. Zoho CRM

Price: Pay $20 monthly or access a free version if you have a team of three or fewer people.

Collect information from prospects, organize contacts, schedule tasks, manage sales pipelines, and generate reports.

Upgrade your toolkit with these marketing tools for small businesses

Start trying the above marketing tools for small businesses to streamline your marketing efforts, whether for search, project management, sales, or another key area of your flywheel.

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