100+ Most Memorable SEO Statistics for 2024

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    Sarah Berry Lead SEO Consultant
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  • October 25, 2023
  • 11 min. read

 

Looking for search engine optimization (SEO) statistics to fuel your SEO knowledge? You’ve come to the right place. Below, you’ll find dozens of SEO stats from different areas of SEO, like SEO trends, user behavior, and Google. Check out our findings now:

 

#1. Backlinks

Backlinks are hyperlinks from other websites to yours, crucial for SEO as they signal trust and authority to search engines, impacting rankings.

Statistics
66% of pages have zero backlinks Source
41% of marketers view link building as the most difficult part of SEO Source
26% of pages have fewer than three backlinks Source
$361 is the average price for a backlink Source

 

#2. Behavior

Behavior involves optimizing website content with relevant keywords, building backlinks from reputable sites, and ensuring technical and user experience optimization to improve visibility and ranking on search engine results pages.

Statistics
8% of searches are framed as questions Source
71% of business-to-business shoppers start their research with a search engine Source
70% of users use more than three words when searching online Source
59% of people using the web on a given day will use a search engine Source
53% of U.S. consumers conduct research with a search engine before purchasing Source
47% of users interact with three to five piece of content before connecting with a company Source
44% of searches use a single search engine regularly Source
40% of users will leave a site that takes longer than three seconds to load Source
3-4 searches is the average number of daily searches per user Source
12 searches take place for business-to-business shoppers before interacting with a website Source

 

#3. Ecommerce SEO

Ecommerce SEO focuses on optimizing online stores’ content, structure, and user experience to increase visibility and attract more organic traffic, ultimately driving sales and revenue.

Statistics
82% of smartphone users use their phones to research a purchase they’re about to make in-store Source
63% of shopping starts online Source
43% of people research a product while in a brick-and-mortar store Source
43% of ecommerce traffic comes from organic Google search Source

 

#4. Google

Google Search optimization aligns website elements with Google’s algorithms to boost visibility and ranking, driving organic traffic and online presence.

Statistics
70,000 searches are processed by Google annually Source
500-600 times is how often Google changes its search engine algorithm annually Source
2+ trillion is the average number of annual Google searches Source
1+ billion people use Google monthly Source

 

#5. Keywords

Strategically integrating relevant keywords into website content, metadata, and other elements to improve search engine ranking and attract targeted organic traffic.

Statistics
39% of marketers view keyword research as the most difficult SEO task Source
1.5 spots is how much higher businesses with a strong keyword rank than their competitors Source

 

#6. Local SEO

Local SEO focuses on online optimization to improve local search visibility, helping businesses attract nearby customers searching for products or services.

Statistics
97% of consumers learn more about a local business online more than anywhere else Source
88% of mobile searches for a local business result in a call or visit to the business in 24 hours Source
76% of users who search on their smartphones for something nearby visit a company within 24 hours Source
72% of users who did a local search visited within a five-mile range if the business had images of the product they were looking for Source
56% of local retailers have not claimed their Google Business Profile listing Source
46% of Google searches relate to finding local information Source
28% of local searches result in a purchase Source

 

#7. Mobile SEO

Mobile SEO is about optimizing a website to enhance its visibility and performance in search engine results on mobile devices, ensuring a user-friendly experience for mobile users.

Statistics
87% of smartphone users use search engines at least once a day Source
61% of users are more likely to buy from a mobile-friendly site Source
58% of Google searches come from smartphones Source
54% of the world’s traffic comes from mobile devices Source
51% of smartphone users find new products or companies via mobile search Source
40% of people search exclusively on their smartphones daily Source
30%+ of mobile searches relate to location Source

 

#8. Ranking Factors

Ranking factors are criteria utilized by search engines to evaluate web page relevance and authority in search results. These include content quality, page speed, user experience, mobile-friendliness, among others.

Statistics
Three-fourths of users focus on organic search results over paid search results Source
Long-tail queries have a 3-5% higher click-through rate Source
Link building is one of the most important ranking factors used by Google to generate search results Source
97% of voice answers rank in the top 10 of organic search results Source
95% of search traffic goes to the first page of organic search results Source
95% of new content does not reach the first page of search results in its first year Source
80% of voice search answers are from the top three search results Source
8 is the average number of pages on the first page of Google search results Source
75% of clicks go to the top three organic search results Source
71% of Google search result clicks happen on the first page of search results Source
68% of clicks go to the first five organic search results on Google Source
60% of URLs in the top 10 search results on Google are three years old or more Source
6% of clicks on Google search results go to the second and third page of results Source
6% of clicks go to the second page of search results Source
52% of users say search results have gotten more relevant and useful over time Source
49% of marketers credit organic search for providing the highest ROI Source
34% is the average click-through rate (CTR) for the first organic position on Google desktop search results Source
30% is the average click-through rate increase when increasing organic rankings by one spot Source
3 is the average number of site pages visited from search results Source
22% of pages created in the previous year now rank on the first page of search results Source
21% of users click on multiple results in the search results Source
200+ ranking factors get used by Google’s search engine algorithm to rank search results Source
1890 words is the average word count for content on page one of Google search results Source
10x is how much more likely the first organic search results is to earn a click than the #10 organic search result Source
10% is the average click-through rate for ranking number two on Google Source

 

#9. Search

Organic search refers to free, natural search engine results on platforms like Google. These results are driven by relevance and quality.

Statistics
70% of search result clicks are for organic listings Source
6% of clicks go to the featured snippet Source
53% of website traffic comes from search engines Source
50% of searches are four words or longer Source
40% of marketers cite algorithm changes as the biggest SEO challenge Source
26% of clicks go to the first search result when a featured snippet is not present Source
19% of featured snippets appear for search queries with a question Source
19% of clicks go to the first search result following a featured snippet Source
17% of featured snippets happen for searches with prepositions Source
12% of searches generate featured snippets Source

 

#10. SEO

SEO boosts a website’s visibility in search engine result pages (SERPs), aiming to attract organic traffic, achieve high rankings, and ultimately drive revenue growth.

Statistics
50-60 characters is the optimal length for URLs Source

 

#11. Spend

Spending refers to budget services allocated to SEO activities such as content marketing, website optimization, link building, and other strategies to increase search engine visibility and organic traffic.

Statistics
Businesses spending $500 per month on SEO are 75% more likely to be dissatisfied than those spending at least $500 per month Source
74% of small businesses will invest in SEO Source
65% of small business owners have worked with at least one SEO provider Source
60% of small-to-midsized businesses that use SEO use pay-per-click advertising Source
40%+ of revenue is driven by organic traffic Source
38% of marketers cite budget as the biggest SEO challenge Source
30% of people would recommend their SEO provider to a friend or co-worker Source
2% of small businesses in the U.S. spend more than $25,000 annually on SEO services Source
14% of small businesses in the U.S. spend $5000 annually on SEO services Source
$79 billion is overall spend on SEO services Source
$497 is the average cost for monthly SEO services for U.S. small businesses Source

 

#12. Traffic

Organic traffic is visitors who find a website through unpaid search engine results, not through paid ads. Content quality also impacts search engine ranking.

Statistics
91% of pages never get organic traffic Source
90% of pages get zero organic traffic Source
90% of pages get no organic traffic Source

 

#13. Trends

Trends are evolving strategies in SEO that reflect changes in algorithms, user behavior, and technology. These inform businesses on adapting strategies for better SEO performance.

Statistics
91% of online adults use search engines to find information on the web Source
90%+ of the search market share belongs to Google Source
89% of marketers view SEO as successful Source
83% of searches use Google more often than other search engines Source
82% of marketers see SEO as becoming more effective Source
57% of marketing executives see content development as the most effective strategy for SEO Source
44% of companies use SEO Source
61% of chief marketing officers consider search engines as an effective marketing channel Source

 

#14. Voice Search SEO

Voice Search SEO optimizes online content for queries made through virtual assistants like Siri or Alexa, focusing on natural language and short answers to improve visibility in voice search results.

Statistics
71% of people use voice assistants for directions Source
70% of voice answers occupy a search feature, like the featured snippet Source
66% of searches say search engines provide fair and unbiased information Source
65% of 25-49 year olds speak with their voice-enabled devices at least once a day Source
62% of business-to-business marketers say SEO algorithms are important to them Source
60% of voice search answers are the featured snippet Source
56% of users use voice assistants to find a place to eat Source
55% of teenagers use voice search each day Source
52% of people use voice search while driving Source
48% of the voice search market is owned by Apple Source
46% of people use voice assistants Source
20% of searches happen through voice search Source
2/5 adults use voice search at least once a day Source

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Sarah Berry is a Lead SEO Consultant at one of the largest SEO agencies in the USA — WebFX. With more than 10,000 hours of SEO experience, she offers practical insights and strategies you can use to grow your rankings, traffic, and revenue from search.

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