Do you know what your website traffic looks like?
Use our free website traffic checker to get the full scoop on your (or your competitor’s) website traffic. Discover your current traffic volume and value. Plus, get insights into how AI search is impacting your traffic and organic performance.

See Where Your Traffic Stands
Enter your domain to see your organic traffic, AI search impact, and more — all for free.
Monthly Traffic data “”
AI Visibility Score:
cited in keywords with an AI Overview
estimated monthly visits lost due to AI Overview presence
Organic Traffic
No data available
Est. Traffic/mo
Traffic Value
Keywords
Paid Traffic
No data available
Est. Traffic/mo
Traffic Value
Keywords
Organic
Paid
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What You’ll Discover
AI visibility score
Uncover how discoverable you are in AI Overviews with your AI visibility score.
Traffic lost to AI Overviews
See your monthly estimated organic traffic loss due to AI Overviews.
Organic traffic
Discover your estimated monthly traffic and traffic value.
Paid traffic
Track your estimated paid traffic and paid traffic value.
What actually is website traffic?
Website traffic is traffic that you get from any strategy that directs people to your website, including SEO and PPC.
With the rise of AI search, website traffic is changing. Not only is it a new avenue to get website traffic from, but it’s actively impacting other website traffic channels. That’s why it’s important to know where you current website traffic stands and how AI search is actively impacting it.
How to check website traffic in 4 simple steps
Curious about your website’s performance? Our free traffic checker tool provides valuable insights into your or your competitor’s site visitor data. All you need to do is provide your email and the URL you want to check.
Here’s how you can do it:
Step 1: Add your email address
Fill out the first box by inputting your email address.
Step 2: Enter the domain
Next, enter your or your competitors’ domain address. You can opt to put in the full address (with https://www.) or just the URL address. (ex. “coca-cola.com”)
Step 3: Set your target country and language
Select your target country and language to customize the traffic analysis. This helps you understand how your site performs specifically in your target markets.
Step 4: Run your traffic analysis
Click the Get My Traffic Data button to generate your comprehensive traffic report instantly.

What your free traffic report includes
Your detailed traffic analysis provides critical metrics that help you understand your website’s performance (or your competitors’):
- Organic traffic overview: See your estimated monthly organic traffic, traffic value, and number of keywords.
- Paid traffic overview: Get insights into monthly estimated paid traffic, value of that traffic, and keywords.
- AI visibility score: Unlock insight into your performance in AI Overviews with the AI visibility score that tells how visible you are for top keywords.
- Traffic lost to AI Overviews: Gain insight into how traffic loss from AI Overviews is impacting your business.
These benchmark metrics will help you identify where your traffic is falling short, so you can find opportunities to improve.
What if my website doesn’t get any traffic?
You used our free traffic checker, and you’re not seeing the results you had wished for. Maybe traffic is flat, non-existent, or even trending downwards. You’re not alone! Here are some things to look into:
- Are you losing a lot of traffic to AI search? Do you have a strategy in place to optimize for AI Overviews and AI search?
- Are you following basic on-page SEO best practices?
- Do you have well-written, high-quality content on your website?
- Is there a technical SEO issue with your website?
Answering these questions can give you a good starting point for knowing how to tackle your traffic issues.
Discover: My Website Traffic Is Going Down. How Can I Fix It?
Other free website traffic checkers
There are many tools out there that you can install to provide insights into your website strategy. They often require additional setup steps but can be worth the effort! Here are more website traffic checkers to explore:
If you aren’t watching your traffic and website metrics closely, you may be at risk of a preventable issue with your website. Don’t lose out on opportunities by not keeping an eye on your website traffic like that!
Read More: Best SEO Analytics Tools
FAQs on website traffic checker
Get answers to your questions about website traffic!
What’s the difference between paid and organic traffic?
Organic traffic comes to your website through non-paid means, like AI Overviews or the organic search results, while paid traffic comes through means like Google Ads. Organic traffic comes from your ability to optimize your website to rank and appear higher in search results, so people click through to your website.
How do I check website traffic?
The easiest way to check website traffic is to use a free checker, like the one above, to take the first step in getting insight into a page’s traffic. You can input either your website or a competitor’s website to see what kind of traffic goes to that site.
Does it cost anything to use the website traffic checker?
Nope, it’s completely free! Keep in mind you are limited to three checks a day, even if you put the same website URL in again.
What does the AI visibility score mean?
The AI visibility score tells you how many AI Overviews you’re cited in for the top 100 keywords your business ranks for.
It’s important to know this score because AI Overviews impact website traffic. Over 58% of searches are zero-click searches, and a lot of this is driven by AI Overviews appearing at the top and giving users answers right away.
So as traffic continues to fluctuate (and even drop), it’s good to understand whether you’re appearing in AI Overviews and at least getting visibiliy when people are conducting these clickless searches.
Develop a strategy for growing your website traffic!
Need a helping hand with improving your website traffic? We’re ready when you are.
We’ve provided SEO services for 25+ years to thousands of websites, successfully getting them more traffic,
Interested in our SEO services? Connect with us today to book your consultation
SEO Services That Aren’t Cookie Cutter
Get an SEO strategy that’s tailored for your business, industry, and revenue goals.
SEO Services That Aren’t Cookie Cutter
Get an SEO strategy that’s tailored for your business, industry, and revenue goals.
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