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18 Best SEO Analytics Tools To Use in 2024

Explore the top SEO analytics tools for optimizing your website's performance and search engine rankings, including Google Analytics 4, Ahrefs, and Semrush.
Last Updated February 9, 2024

One moment, your website is at the top of search engine results pages (SERPs). The next, it’s unexpectedly overshadowed by other websites. What happened? With the help of search engine optimization (SEO) analytics tools, you can track, troubleshoot, and improve your site’s SEO and search performance.

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What is SEO analytics?

SEO analytics is a process where businesses collect and review raw data about their SEO efforts to gain insight into their SEO performance.

Regularly analyzing SEO data lets you understand your SEO strategy’s inner workings, including site elements that are driving results and audience behavior. You can then use these insights to optimize your SEO strategy and make data-driven decisions regarding future campaigns.

Top SEO analytics tools

Keep reading to get the scoop on the best SEO analytics tools. We’ll break the list down into the top:

Let’s get started!

Free SEO analysis tools

The following tools on this list are completely free to use! Here’s a quick summary:

Free SEO analysis tools Best for
1. Google Analytics 4 Real-time traffic and user activity insights
2. Google Search Console Finding and fixing indexing issues
3. Google Trends Finding trending keywords and searches
4. Screaming Frog SEO spider Conducting an SEO audit
5. Bing Webmaster Tools Finding SEO issues
6. SEOQuake Auditing on-page SEO elements
7. SEObility Monitoring backlinks

1. Google Analytics 4

Pricing: Free

We can’t list SEO analytics tools without discussing Google’s technology suite, starting with Google Analytics 4 (GA4). GA4 helps you see how users interact with your website and its events, from conversions to lead generation.

GA4’s platform includes helpful tools such as:

  • Privacy controls like cookie-less measurement to comply with emerging data privacy regulations
  • Event-based data points for accurate assessment of user behavior
  • Direct integrations with media platforms like Google Ads Manager, AdSense, Search Console, and Salesforce

2. Google Search Console

Pricing: Free

Search Console is another excellent Google SEO analytics tool to add to your arsenal. Google Search Console helps you understand how your site looks to search engines. With URL inspection tools and Search Analytics that track site impressions and organic traffic, you can better understand what’s bringing people to your site.

Google Search Console offers other great SEO tools like:

  • Crawlers for site mapping and index coverage
  • Alert notifications when something on your site isn’t working and may affect your search rankings
  • URL inspection tools to understand better how Google views your site

3. Google Trends

Pricing: Free

Google Trends makes it easy for your business to stay on top of what’s trending on Google search pages. Why is this important for SEO? Google Trends helps you to identify and target trending keywords while they’re still hot.

With Google Trends, you can explore trending search queries through capabilities such as:

  • Narrowing and expanding your search by language, country, and timeframe
  • Comparing groups of search terms to understand interest better over time
  • Discovering additional relevant keywords based on target keywords

4. Screaming Frog SEO Spider

Pricing: Free version available with 500 URL limit

The Screaming Frog SEO Spider is a leading SEO analytics tool for businesses looking to get an inside look at what’s going on within their site and improve their on-page SEO. The SEO Spider crawls both small and large websites efficiently, gathering key onsite data to help you confidently make SEO decisions.

Screaming Frog’s SEO Spider brings features with it, including:

  • XML sitemap generation, site visualization, and JavaScript rendering
  • Google Analytics and Search Console integrations
  • Identify duplicate content and low-content pages

5. Bing Webmaster Tools

Pricing: Free

Bing Webmaster has several free SEO tools to help you gain valuable insights about your website’s online performance, including technical SEO auditing and keyword evaluations. Learn what leads people to your website, what they’re searching for on search engines, and more with Bing Webmaster’s stocked library of SEO tools.

When you use Bing Webmaster, you’ll have access to features like:

  • WordPress plug-in for URL submissions
  • SEO reporting and diagnostic tools
  • Site scanning to crawl your website and identify technical issues that may affect SEO

6. SEOQuake

Pricing: Free

Looking for something simple? SEOQuake is a free browser extension that allows you to check SEO parameters for webpages while browsing the Internet. From on-page SEO audits to domain and URL comparisons, SEOQuake gives you the power to gain SEO insights from the Internet with just a few clicks.

The SEOQuake browser extension comes with features like:

  • Keyword density analysis tool
  • Export and print data or save as .csv files
  • SEO dashboard with an overview of page, domain, and rank details

7. SEObility

Pricing: Free Basic plan available, or starting at $50 per month

SEObility is an all-in-one online SEO software that offers comprehensive analyses of your website’s on-page SEO. With auditing to rank tracking, SEObility provides the tools to monitor key SEO elements on your site and track their impact online in real-time with performance dashboards.

SEObility also comes with helpful tools like:

  • Backlink monitoring dashboards with competitor link analyses and link-building tools
  • Daily keyword ranking trackers that can be filtered based on search engine and location
  • Frequency-inverse document frequency (TF-IDF) analysis tool for content optimization

If free tools just aren’t cutting it, check out our list of the top paid SEO analytics tools below! Here’s a quick summary:

Paid SEO analytics tools Best for
8. Ahrefs Analyzing competitor websites
9. Semrush Auditing on-page SEO elements
10. SpyFu Comparing domains of different websites
11. WooRank Receiving custom SEO reports
12. KWFinder Keyword research
13. Majestic Tracking backlinks
14. Keywords Everywhere Researching keyword metrics
15. Serpstat Assessing content performance
16. ContentKing Integrating with Google tools
17. SEOptimer Completing a full SEO audit
18. Sitechecker Monitoring rankings

8. Ahrefs

Pricing: Starting at $99 per month

With Ahrefs, you can dig into the nitty-gritty of your website’s technical SEO performance. Ahref’s all-in-one SEO tool set makes it possible to do everything from tracking your rankings to analyzing your competitors’ performance and keyword targeting.

Ahrefs also helps you improve your online performance with tools like:

  • Keywords Explorer, which gives thousands of keyword suggestions complete with accurate search volumes and difficulty scores
  • Site Explorer, which tracks competitor keyword usage and how much organic traffic it brings them
  • Site auditing tools to monitor technical and on-page SEO

9. Semrush

Pricing: Starting at $129.95 per month or a free trial

Semrush allows you to do digital marketing from a single platform. More importantly, Semrush makes SEO easy with its SEO Toolkit. Semrush’s SEO Toolkit helps you grow your organic traffic with tools like SERP position tracking, technical SEO audits, and more.

Semrush’s SEO Toolkit comes stocked with tools like:

  • On-page SEO checker and site auditing tool
  • Templates and writing assistant for content optimization
  • Backlink analytics and keyword gap research for further keyword optimization

10. SpyFu

Pricing: Starting at $39 per month

SpyFu helps businesses take the guesswork out of keyword targeting by offering keyword analytics, tracking, and more. You can leverage SpyFu’s SERP reports and gather competitive intel to fuel their SEO strategies and improve their online visibility.

Being an all-in-one platform, SpyFu also offers other SEO and digital marketing tools like:

  • SEO backlink builders
  • Domain comparison tools
  • Pay-per-click (PPC) analysis

11. WooRank

Pricing: Starting at $89.99 per month or try a three-day free trial

WooRank is a website optimization tool that leverages in-depth website reviews to help you understand when and where to optimize your site for SEO. WooRank offers actionable SEO optimization recommendations customized to your business’s unique SEO efforts and keeps tips precise and focused for easy implementation.

Along with recommendations, WooRank offers:

  • Customized SEO reports and brand-focused templates for increased personalization
  • Competitive analyses to monitor your closest competitors and their SEO performance
  • Technical website auditing tools to improve factors impacting your online visibility

12. KWFinder

Pricing: Starting at $29 per month

KWFinder is a highly intuitive keyword research tool built to help you find and target relevant keywords to supercharge your website’s SEO strategy. From local search terms to long-tail keywords, KWFinder uses data from SERPs to offer insights into keyword density, difficulty, search volume, and more.

When you use KWFinder, you can enjoy features such as:

  • Historical data to better understand search volume over time and seasonal keywords
  • Toggle between searching for terms by keyword or domain
  • SERP analyses to find and target local keywords

13. Majestic

Pricing: Starting at $49.99 per month

Get into the technical aspects of your website’s SEO with Majestic, an SEO backlink checker and link-building tool. Through this intuitive backlink checker, you can better understand the state of your linking strategy and uncover data to improve your backlink profile.

Majestic is the home of backlink tools like:

  • Link Context to help users identify relevant keywords to target
  • Topical Trust Flow, which helps measure the topical relevance of a page in relation to target keywords
  • Keyword generator that offers keyword suggestions based on millions of Internet data points

14. Keywords Everywhere

Pricing: Starting at $1.25 per month

Keywords Everywhere is an essential SEO analytics tool for finding and evaluating keywords. Available for Chrome, Firefox, and Edge, Keywords Everywhere allows you to pull insights about keywords like search traffic, related terms, and trend data while casually browsing the web.

With Keywords Everywhere, you can enjoy perks like:

  • Integrations with 15+ websites and platforms, including Google Keyword Planner
  • Exportable reports on keyword data
  • Amazon, Etsy, and eBay APIs

15. Serpstat

Pricing: Starting at $50 per month or a free trial

Serpstat helps you save time on marketing and SEO tasks with intuitive analytics dashboards that give you an inside look at what goes on within your website and how it affects your search engine rankings.

  • Keyword research, tracking, and clustering tools
  • Competitor analyses, including keyword opportunities and ad monitoring
  • Artificial intelligence (AI) tools to detect grammatical errors and misspellings, plagiarism checker, and AI-generated content detector

16. ContentKing

Pricing: Start a free trial or schedule a live demo for pricing options

Search engines never sleep, and neither does ContentKing. ContentKing is a real-time SEO auditing tool that offers 24/7 monitoring and alerting, so you’re always on top of the latest changes your site undergoes — all before search engines know.

ContentKing features tools such as:

  • Integrations with Google Search Console and Google Analytics
  • Cloud-based reports for easy retrieval and data storage
  • Content change tracking for up-to-date performance analysis

17. SEOptimer

Pricing: Starting at $19 per month or a 14-day free trial

SEOptimer is a comprehensive website SEO auditing tool that makes website monitoring simple. Their SEO crawlers scan your site page by page, identifying problems and offering actionable recommendations on improving your site for better online visibility and performance.

SEOptimer offers tools like:

  • White label PDF reports for easy analysis and presentation
  • Embeddable Audit tool for 24/7 monitoring
  • An SEO toolbox with over 60 free SEO auditing tools like title tag checkers and SERP preview tools

18. Sitechecker

Pricing: Starting at $41 per month or a 14-day free trial

Finally, Sitechecker is a website SEO checker and audit tool for monitoring and reporting the internal and external changes that impact your website’s technical SEO. Whether you’re a brand, agency, government, or educational institution, Sitechecker monitors and analyzes all things SEO for your website.

Sitechecker’s tools and features include:

  • Site, rankings, and backlink monitoring
  • Google Search Console and Google Analytics integrations
  • Analytics dashboards

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The SEO.com app is our hassle-free SEO analytics tool that was built by SEOs for SEOs. Start analyzing your SEO performance and keeping tabs on competitors by trying it for free today!