What should an SEO company do?

SEO companies should fulfill their contractual obligations at the most basic level. Beyond that, the best SEO agencies should provide a custom solution that considers the search engine optimization (SEO) industry and the client’s short- and long-term goals, such as requiring enterprise SEO services in the future, to help the client succeed in its SEO and business goals.

Is it worth paying for an SEO company?

Whether paying for an SEO company is worth it depends on that company’s ability to: Optimize your time Achieve your goals Meet your company’s objectives If an SEO agency doesn’t do that, they’re likely not worth paying because they’re not delivering a return on investment. However, it’s important to give your agency enough time to work (which is around six months ) before evaluating their performance.