At some point, you’ve probably looked up the best restaurants in your area. Or you’ve probably researched “things to do near me” while on vacation. Did you know about 80% of consumers find local information using search engines?
With the right strategy, you can help consumers find your business in relevant search results. Investing in local search engine optimization (SEO) enables you to gain more foot traffic, generate leads, and increase your profits over time.
Enjoy saving time, effort, and money when you hire an experienced and knowledgeable agency to help you achieve your goals. Let’s look at local SEO elements and how much you can expect to pay for those services.
Let’s Drive Results Together 
What is local SEO?
Even if you provide the highest quality products and services in your area, some people probably haven’t discovered your brand yet.
You can use local SEO to help your business achieve higher rankings on search engine results pages (SERPs) tailored to your location.
What is the difference between local SEO and traditional SEO?
While local and traditional SEO uses many of the same strategies to improve your site’s visibility nationally or globally, they target different search engine results.
For example, local SEO targets “near me” phrases and specific places, such as “bakery near me” or “bakery in Pennsylvania.” And traditional SEO targets non-localized searches like “how to bake a cake.”
Should you outsource local SEO services?
Whether you manage your local SEO in-house or outsource to an agency will depend on your budget and goals. If you hire an SEO specialist to work on your team, you’ll have to pay for their salary and employee benefits.
Typically, the starting pay for SEO experts is around $40,000. Whereas, agency fees may vary between $500 and $2,000 monthly.
If you want to eliminate guesswork, working with experts offers a solution. Professional SEO specialists are trained to study your competitors and make your brand stand out.
While experts handle your local SEO, you can focus on other business-related tasks. Enjoy having more time to handle your day-to-day operations and management.
What are local SEO services?
Local SEO has several ongoing components to implement, analyze, and adjust for desired outcomes. Specialists have the expertise to handle these tasks and strategies for your business.
1. Google Business Profile optimization
Local SEO professionals can create a Google Business Profile (GBP) with your business name, contact information, key information about your products and services, business hours, and customer reviews.
When searchers look for businesses near them, they’ll see local results in Google search and Maps. Having experts claim and optimize your GBP can help your listing rank higher in local search results and gain more visibility.
2. Citation management
Citation management is an essential aspect of off-page SEO —agencies can ensure your addresses and contact details appear the same in several places across the web. Having accurate and consistent business information helps you appear credible to potential customers.
Professionals can handle your listing management for sites such as Facebook, Apple Maps, Yelp, Bing, Better Business Bureau (BBB), and Yellow Pages. The listings help your brand reach a local, targeted audience.
3. Competitor analysis
To beat the competition, you need to understand the competition. Local SEO experts use state-of-the-art analysis tools to conduct reviews and uncover different strategies.
The data develops a picture of the existing local search landscape, allowing you to create a roadmap of ways to outperform other products and services in your targeted area.
4. Keyword research
SEO keywords are the short or long-term phrases a user types into search engines when they want to find something. Adding the right keywords to your online content and website can help you rank higher in search results.
With billions of words to choose from, how do you know which terms you should use? SEO specialists conduct keyword research to help you identify which phrases your target audience uses to find local products and services.
5. Content creation
Expert copywriters can implement a custom content marketing strategy for your business. Some content marketing examples include sales copy, blog posts, online guides, infographics, long form copy, voice-optimized copy, and videos.
Tailored content helps increase your online visibility, nurture your target audience, increase your backlinks, boost your crawl frequency, improve your website metrics, and enhance your profits.
6. Review management
An agency can handle your online review management, encouraging customers to leave ratings with detailed feedback on platforms such as GBPs or Yelp.
Review managers can address each online comment, and show and you’re willing to consider feedback. Positive reviews can increase your online presence and boost your brand’s trustworthiness.
7. Ongoing reporting and analysis
Want to monitor your SEO efforts? Have an agency provide reporting and analysis of key performance indicators (KPIs) such as keyword rankings, traffic, and conversion rates.
A data-driven dashboard can provide an overview of audience insights to help you make informed decisions, adjust your strategies, and improve your overall performance.
How much should your business budget for local SEO?
Businesses have to plan for monthly, quarterly, and annual expenses. Consider these factors to develop an accurate budget for local SEO services:
- Your local business needs: Determine the local SEO services you want to invest in.
- Your current local SEO performance: Evaluate your current efforts and strategy’s performance.
- The competitiveness of your niche: Identify the strong competitors you would like to outperform.
- Number of business locations: Strategize how many business locations you need SEO services for.
- Number of products and services you sell: List the products and services you want to promote.
How can you tell if SEO costs are worth it?
SEO dashboards provide an easy way to track your progress. You can compare the cost of outsourced services to the revenue generated from website traffic, generated leads, and sale conversions.
Learn how to grow your business with SEO.com
If you’re looking for local SEO services, WebFX (the team behind SEO.com) has you covered. For over 25 years, we’ve provided full-service solutions for businesses.
Our award-winning digital marketing company consists of talented marketers, designers, developers, and content creators. We use a data-driven approach to help you reach your goals.
To get started, contact our team today.
Let’s Drive Results Together 
Meet
The top digital marketing company behind SEO.com.
Ready to get results? Connect with us, today!
Meet
The top digital marketing company behind SEO.com.
Ready to get results? Connect with us, today!