There are a ton of digital marketing tools out there. You may already use some of them to boost your search engine optimization (SEO), social media marketing, data analytics, and more. What you might not know, though, is that there are tools to help you with content marketing, too.
Since content marketing most commonly involves writing blog posts and articles, it may not have crossed your mind that you even need tools for this strategy. But there’s more to content marketing than just writing. That’s why we’ve rounded up 10 of the best content marketing tools out there, including:
We’ll go over each of those platforms in more detail below.
1. SEO.com
Price: Free
It might seem counterintuitive to kick off a list of top content marketing tools with a tool called “SEO Checker,” but it’s actually not. SEO is integral to the success of your content marketing, which is why you’ll see a few other SEO-related tools further down the list. The two strategies have to work together to succeed.
SEO Checker is SEO.com’s own tool for helping you audit the quality of your SEO on your website. While it can assess a variety of SEO components, your content is one of the main things it will consider. With SEO Checker, you can easily see if your marketing content is optimized to rank in search results – highlighting the intersection of content marketing and SEO in boosting your online visibility.
2. Google Analytics
Price: Free
Another of the best content marketing tools is Google Analytics. The purpose of Google Analytics is to give you a picture of what’s going on with your website. Among other things, you can see which pages get the most traffic, where users spend most of their time, and more.
That’s helpful for identifying which pages or content categories are the most popular with your site visitors. Maybe you discover that your “how-to” blog posts aren’t getting very much attention. That could mean that you need to reoptimize your approach to those pages, or it could mean that you need to pivot to a different type of content altogether.
3. Ahrefs
Price: $129+ per month
While Google Analytics lets you monitor your website activity, Ahrefs lets you monitor your search performance. You can use it to see which keywords your content is ranking for, as well as how much traffic it’s generating from those rankings. That helps you deduce if you’re targeting the right searches.
If you update your content over time (which you should!), you can also use it to track which updates coincide with jumps in traffic or page value. That clues you in to which optimizations are the most effective in your content marketing.
4. Semrush
Price: $139+ per month
Semrush is another top content marketing platform. It’s actually designed as an all-around digital marketing platform, with content marketing being just one of the strategies you can use it for. You can use Semrush to do a lot of the same things you can do in Ahrefs, such as seeing which keywords you’re ranking for.
You can also perform topic and keyword research in Semrush to help you decide which types of content to write. Additionally, Semrush allows you to view all the backlinks your content has. You can view the same info about your competitors’ content.
5. Grammarly
Price: Free, or $12+ per month for an upgraded plan
Next on our list of top content marketing tools is Grammarly. Grammarly will analyze your content and identify any errors that need to be corrected, from spelling to grammar to syntax. It’s up to you how many of Grammarly’s suggestions to follow, but it can be a good way to help you streamline your content.
Grammarly also includes AI functionality that can generate text from scratch. However, we don’t recommend using that function too heavily, as you want all of your content to be fully your own and not something generated by a bot.
6. Yoast
Price: Free, or $99 per year for an upgraded plan
Do you use WordPress to manage your website and create your content? If so, Yoast could be a great tool for you. Yoast is a WordPress plugin that analyzes the SEO of your content. As you create a new piece of content in WordPress, Yoast will give you feedback on various SEO components, including:
- Content readability
- Title tag and meta description length
- Keyword integration
- And more!
Using Yoast, you can ensure that your content is SEO-ready before it even goes live.
7. Google Trends
Price: Free
Looking for content ideas? Google Trends is one of the best content marketing platforms when it comes to content research. Using Google Trends, you can see what keywords people most commonly search for.
You can type in a specific keyword to see what the traffic looks like for that keyword. You can also scroll down to “Related queries” to see what similar keywords are popular at the moment. For example, you could type in the keyword “pest control tips,” and you would then see related keywords that people are searching for.
That allows you to identify some of the best keywords to industry keywords to target in your content.
8. Feedly
Price: Free, or $6+ per month for an upgraded plan
Another great content research tool is Feedly. Whereas Google Trends is good for seeing what topics people are searching for, Feedly helps you see what topics your competitors are targeting.
At its core, Feedly is simply a news aggregator. It lets you subscribe to various publications and get articles from those publications brought together in a single location. However, for your content marketing strategy, you can subscribe specifically to your competitors’ websites.
Then you can regularly check Feedly to see what topics your competitors are writing about. That helps you generate new ideas for your own content to ensure you’re not missing an audience that your competitors are reaching.
9. Canva
Price: Free, or $100+ per year for an upgraded plan
Not all content is written. Even content like blog posts and articles, which are written, are still at their best when they’re enhanced with images and graphics. But where do those graphics come from? Ideally, they come from you. But you’ll need the right tools to make them — tools like Canva.
Canva claims a spot as a top content marketing platform because it’s a graphic design tool. Using Canva, you can create compelling graphics to break up the long paragraphs in your blog posts and articles. Of course, Canva isn’t the only tool you can use for this. But especially since it has a free version, it’s a top choice for many businesses.
10. Trello
Price: Free, or $5+ per month for an upgraded plan
Wrapping up our list of the best content marketing platforms is Trello. Trello is a project management tool, which — for the purposes of content marketing — allows you to keep track of all the pages you write for your website.
In Trello, you can categorize pages based on what format they are, and you can group them into different lists to indicate what stage of the content process they’re in. For example, a page might start in the “Needs written” list, and then move into the “Needs edited” list. You can also assign specific pages to specific writers.
Revamp your content marketing strategy with SEO.com
You might not have the desire or the resources to use all of these top content marketing tools. But using at least some of them is a good idea.
Of course, maybe you need more than just some helpful tools. Maybe what you’re looking for is help with your strategy — help figuring out what content to write, how to optimize it for search results, what content marketing trends to follow, and which top content marketing platforms to use. If that’s the case, SEO.com can help.
With our content marketing services, we’ll help you boost your content quality to drive more revenue. Interested in partnering with us? Just contact us online today to get started!
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