Call to Action Examples That Make Readers Click

Crafting compelling copy is the first step in making your content engaging. The second step is inspiring readers to take action after they’ve read or seen your content. A call to action (CTA) is a strategic tool for driving engagement and motivating readers to take the next step.

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What is a call to action, and why is it important?

A CTA is part of your content that encourages people to take action. It can follow a blog post or video or appear on landing pages. They’re usually short, powerful statements with a button the reader can click. The purpose of a CTA varies, depending on the offering and content. It can encourage someone to download a cheat sheet, subscribe to a newsletter, or make a purchase.

CTAs are crucial for generating leads and nurturing them. Once someone clicks and converts, you can guide them through your funnel so they make a purchase and, ideally, become a loyal customer. 

Tips on writing a powerful call to action

Understanding a good CTA before implementing it is essential. These tips will help you gain more insight into why we chose the call to action examples below:

• Keep it simple: People consume a lot of information every day. Making it clear what the reader should do and why cuts through the noise.
• Engage with action words: Using action words creates urgency and the fear of missing out. These can include shop, add to cart, download, try, and more.
• Use first-person language: First-person language lets you speak directly to your audience, grabbing their attention.
• Speak to the reader’s needs: Know your audience. Are your readers ready to buy, or do they need more information first? Speaking to their needs can increase conversion rates.

Different kinds of call to action

The type of CTA you use will depend on your marketing campaign. You might use a button for purchases, taking readers to your sales page. Some campaigns will have a short online form to register for webinars. Determine what’s best for your brand and your campaign as you navigate the various CTAs:

• Banners on a website: These are eye-catching messages on a banner at the top or bottom of a webpage.
• Buttons with a phrase: One of the more popular CTA types is a button with a striking color and an actionable phrase.
• Contextual links: This is the clickable text placed among textual copy.
• Slide-in CTAs: These slide in from the bottom or side of the screen.
• A pop-up message: A pop-up grabs a user’s attention by popping up on the screen with a CTA.

Call to action examples

The following CTAs speak directly to the reader by anticipating what they need. To replicate some of these, try putting yourself in your audience’s shoes. Use colors and language that resonate with their desires, pain points, and aspirations.

• Netflix: Join Free for a Month

Using bright contrasting colors and “Free,” Netflix grabs the visitor’s attention. The language eliminates the fear of the hassle of canceling a subscription if they change their mind.

• Hulu: Get the Disney Bundle

Adding value by offering visitors a “Bundle” is a CTA and an upsell in one. Here, Hulu offers readers multiple streaming channels at a discounted rate.

• 310 Creative: Book Free Assessment

310 Creative is showing empathy by offering a “Free Assessment.” They anticipate that CEOs who are concerned about their website’s conversion rates may not know what services they need.

• Glossier: I’m In

This two-worded statement is a CTA to subscribe to Glossier’s newsletter. The beauty brand uses clever, simplistic language that makes the reader want to take action.

• HubSpot: Download Now

In this example, Hubspot speaks directly to the reader by providing free resources about the topic and clarifying how to obtain them.

• Evernote: Sign Up

A CTA is about the choice of background, use of color, and added images. With one statement, “Remember Everything,” and pictures of reminder notes, Evernote makes it clear what readers will gain by signing up.

• Prezi: Give Prezi a Try

Prezi has a minimalist website and uses its signature blue on all CTA buttons to catch the reader’s attention. Giving something a try also minimizes a full-on commitment, meaning more people may “Give Prezi a Try.”

• Full Bundle: Our Work

“Our Work” is an actionable CTA from Full Bundle as they design content for clients. It invites the audience to look at the business’s work, which is what it’s selling. Their white CTA button also stands out behind a gray background.

• Vrbo®: Discover Your Escape

People looking for vacation homes would resonate with the words adventure or escape, making this vacation rental site’s words on point. When crafting a phrase or statement for your CTA button, consider your offering and what your reader wants to gain from it. 

• Huemor: Launch (Do Not Press)

“Launch (Do Not Press)”  is a clever use of reverse psychology because you’ll want to press if a button says do not press. If your brand is more playful or uses humor, this is a great CTA for inspiration.

• Uber: Start Riding With Uber | Sign Up to Drive

If you’re targeting two distinct audiences, having two CTAs on the same page is possible. Uber uses these two CTAs with different color buttons. They also have clear, relatable wording that you can “Make money driving your car.”

Get a winning call to action that drives conversions

An impactful call to action can be whatever you want, provided it’s short and grabs your audience’s attention. They’re also a clever way to get more leads and nurture existing ones.

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