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9 Best Local SEO Tools in 2024 to Boost Rankings

Local SEO optimizes your online presence so nearby searchers can find you. Use local SEO tools like SEO.com to research competitors, identify high-value keywords, fix technical issues, and track website visibility.
Last Updated June 14, 2024

Your stomach is growling. You are super hungry, just not hungry for anything in your fridge. You may simply not have the energy to tackle making a full meal. So, instead, you pull up Google and type in “food near me.” A list of nearby restaurants pops up, and you choose one that sounds exquisite. Then, you drive to the restaurant or order food to be delivered to your front door. Either way, your mealtime is saved.

We’ve all been there, but do you know how you got to the end result? Enter local search engine optimization (SEO) — a keyword strategy to include your product plus your company’s location for customers in the area to search and find.

Whether you are a restaurant owner, a retail manager, an automotive expert, or any other business hoping to reach those in your community, local SEO tools are important to incorporate into your website and optimize your online presence. Take a look at our recommendations for local SEO tools to get started.

SEO,com

seo.com local seo tool

SEO.com is our very own local SEO tool. We have designed this tool to aid you in discovering high-ranking keywords and how to place them strategically. It can even help you find SEO challenges impacting your current rankings. With our free SEO checker, you can:

  • Uncover SEO opportunities faster with actionable insights and intuitive dashboards
  • Get the foundational SEO tools you need without cutting into your marketing budget
  • Get recommendations to help you climb the rankings faster than competitors
  • Track the impact of your SEO efforts with tangible metrics

Moz Pro

Moz Pro is an SEO tool that provides keyword tracking and search visibility options to gauge how your business is ranking in local searches. This service runs regular audits to ensure your pages are gaining traction. Starting at $99 a month, Moz Pro also equips you with:

  • Suggestions for possible local SEO improvements
  • All your SEO data accessible in one place
  • Custom SEO metrics such as Page Authority (PA) and Domain Authority (DA)

GeoRanker

GeoRanker is a unique local SEO site that features what websites are ranking high in certain areas. This structure can help you see how much traffic you get to your site compared to competitors in your area. Access to such valuable information can give your company insight into where to focus your efforts — whether boosting or maintaining your rank. Additional features include:

  • A local rank tracker for exact positioning in your target location
  • A citation tool to give users access to citations and links their competitors utilize to rank higher
  • A color-coded heat map to visualize where your website ranks in your area

BrightLocal

local seo tools brightlocal

BrightLocal is specifically designed for local SEO, helping marketing teams boost their social rankings in the area. Currently, they serve over 5,000 popular agencies, including those for Milton, IKEA, and Mediacom. BrightLocal has an easy-to-use interface with the following features:

  • Regular SEO audits and reports
  • Online reputation management system
  • Listing service and management tools
  • Organized showcase for key stakeholders

Google Analytics

Google knows Google best. With Google Analytics, you can identify how your website ranks and how much traffic the site gets through search results. It will even outline how many users your site gets daily, including how many came from third-party sites. Google Analytics is basically free, with custom payment plans for additional services. With this service, you can:

  • Track organic conversions, number of users, and session duration
  • Gain insights from demographic data
  • Build custom reports and campaigns
  • Identify what your top-performing SEO content is

Google Trends

Another popular Google SEO tool is Google Trends — an SEO ranking tool used almost exclusively for keywords. Google Trends can spot rising and falling search trends, so you know exactly what to base your next blog on, specifically for those searching in your area. It will also let you know keyword seasonality and how long a certain trend will be — well — trendy. We like this tool because it:

  • Provides real-time data
  • Is free to use
  • Identifies new phrases that can help with rankings
  • Helps make data-based decisions

Semrush

semrush local seo tools

Semrush is another popular SEO tool that can research, rank, and analyze keyword rankings for a subscription starting at $129 a month. It has a specific local SEO feature that allows you to manage your local listings and see how they rank with competitors in your area. As a whole, Semrush can provide:

  • Omnichannel solutions for SEO and marketing campaigns
  • Adaptable keyword rankings with algorithm updates
  • API for SEO automation

Grammarly

Instead of providing keywords, Grammarly is a great addition to any SEO tool. Grammarly is an AI-based extension or website that thoroughly checks your content for typos, grammatical errors, and overall readability. Believe it or not, the integrity of your page plays a considerable role in how you rank on Google. Grammarly can help get you ranking higher with its:

  • Writing, rewriting, and brainstorming suggestions
  • Adaptability for whatever content creation site you use, including Microsoft Office, Google Docs, and more
  • Educational-based suggestions
  • Style-guide specific adjustments
  • Free base extension

Localo

For a quick and intuitive option, check out Localo. This local SEO tool checks your business visibility on Google against your competitors. Localo is simple and free to use without registration or an email address to view results. More specifically, here is a bit more of what Localo has to offer:

  • Personalized weekly tasks and insights
  • Data-driven SEO decision help
  • Automated Google posts
  • Manageable customer reviews

Local SEO advice with SEO.com

SEO.com partners with the expert team at WebFX to provide insight on top SEO tools, methods, and strategies to help rank your business at the top of every local search. WebFX’s local SEO services can help your business consult strategy, reach your goals, and accelerate your performance.

For more information on SEO, check out more of the SEO blog or contact us today. We look forward to helping you boost your local SEO!