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5 Best SEO Rank Tracking Tools to Outrank Your Competitors

Top SEO rank tracking tools like SEMrush, Ahrefs, Mangools, SE Ranking, and SEO Powersuite are crucial for monitoring your pages' position in SERPs, analyzing keyword performance, and more! Learn more about these tools below!
Last Updated February 7, 2024

Are your SEO strategies driving traffic from search engine results pages (SERPs) to your website and content? You need an SEO rank tracking tool to effectively measure if your pages are advancing to the top of the search results.

Think of these SEO rank tracking tools as a scoreboard that informs you of where your pages are at. It tells you if you need to advance your rankings further, maintain your top spot, or explore other keywords to reach your audience.

If you’re looking for the top SEO rank tracking tool you can use, keep reading to learn more!

What is an SEO rank tracking tool?

An SEO rank tracking tool is an application that monitors your pages’ position in SERPs for specific keywords. It pulls SERP data and analyzes keyword performance to provide you with insights. Other SEO rank trackers also feature competitor analysis, SERP monitoring, and reporting to inform your strategies.

5 top SEO rank tracking tools

Now that you know what an SEO rank tracker tool is, let’s go through the list of apps you can use:

  1. SEMrush
  2. Ahrefs
  3. Mangools
  4. SE Ranking
  5. SEO Powersuite

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1. SEMrush — Best for interactive rank tracking dashboard

Price: Starts at $129.95 per month (7-day free trial available)

Semrush rank tracking tool

SEMrush is a user-friendly rank tracking tool with other handy features for your SEO strategy. It can track the position of your pages and your domain rankings.

Its position-tracking feature monitors relevant keywords, domains, and competitors on Google. Want to know how your pages’ rankings are changing over time? SEMrush’s volatility sensor informs you of changes in search engine algorithms and other factors contributing to changes in your page rankings.

Why SEMrush?

SEMrush has an intuitive dashboard that shows you key SEO metrics like traffic sources and referring domains. SEMrush’s SEO Toolkit also features keyword research tools that find the relevant keywords for your business.

Want to earn more backlinks? Its link-building feature audits your backlink profile and looks for backlinking opportunities for your pages.

If you’re not sold on SEMrush, check out our comparison of SEMrush vs. SpyFu.

2. Ahrefs — Best for comparing rankings against competitors

Price: Starts at $99 per month

Ahrefs rank tracking tool

Another SEO rank tracking tool is Ahrefs. It enables you to monitor and compare your pages’ rankings with your competitors.

Want to get regular updates? You can schedule reports delivered to your inbox using this tool’s SEO competitor rank tracker features.

Why choose Ahrefs

Ahrefs enables you to monitor your SEO efforts’ returns thanks to its interactive graphs that show your share of voice. This tells you the percentage of search traffic clicks that lead to your website.

It also gives you an overview of your page’s average position and traffic over time, enabling you to see trends and patterns. If Ahrefs is still not for you, check out Ahrefs alternatives.

Ahrefs dashboard showing traffic results

3. Mangools — Best for daily page ranking updates

Price: Starts at $29 per month

Mangools is another SEO rank tracking tool and has a SERPWatcher feature which analyzes the organic traffic potential of your site.

Mangools rank tracking tool

Why Mangools?

This SEO ranking tracking tool tells you your Performance Index, which analyzes your current keyword positions and search volumes. You get rank updates daily with Mangools and see your pages in the SERP previews. You also get notified of important rank changes through email alerts.

Mangools alert feature

Mangools also has location- and device-based results, enabling you to see your site’s rankings in different areas, a handy feature if your business has branches in different locations.

4. SE Ranking — Best for tracking competitor rankings

Price: Starts at $44 per month (14-day free trial available)

SE Ranking rank tracking tool

SE Ranking is an SEO platform with SEO competitor rank tracker features. It gathers and analyzes data about your pages’ keyword positions in search engines.

Why SE Ranking?

SE Ranking can track your competitors’ keywords, enabling you to spot new opportunities and identify how you stack up against them in SERPs.

You can also use SE Ranking to improve each page’s ranking and ensure they’re not cannibalizing one another. It can identify pages that are competing for the same keywords and suggest fixes.

5. SEO Powersuite — Best for tracking local rankings

Price: Starts at $596 per year (free limited version available)

SEO Powersuite rank tracking tool

If you want to monitor and analyze your organic search competition, consider SEO Powersuite as an SEO ranking tracking tool. Its SERP Checker feature measures your pages’ authority and looks out for new competitors that rank in search results related to your business.

Why SEO Powersuite?

With SEO Powersuite, you can track your local rankings, ensuring you’re reaching your target customers.

It can also monitor your pages’ performance on both desktop and mobile and ranking in various search engines, thus painting a comprehensive picture of your pages’ performance.

How to choose the best SERP tracking tool for your business

Like most tools, there’s no one-size-fits-all SEO competitor rank tracker for everyone. Consider your company’s needs and budget when picking one.

Here are other factors to consider when choosing among the best SERP tracking tools:

  • Ease of use: Pick the best rank tracker tool that your team will find easy to use, adapt, and maximize.
  • Search engine support: While Google is the most widely used search engine, consider an SEO rank tracking tool that has Bing and Yahoo support if you have operations outside the US. Insights from Bing and Yahoo, which may be used in other locations, will be handy to boost your SEO in these regions.
  • Data history: Shortlist SEO rank tracking tools that enable you to look at past data to identify seasonal trends and keywords with increasing volume.
  • Competitor monitoring: A handy feature to look for in an SEO rank tracking tool is competitor monitoring. It enables you to identify keywords driving traffic to your competitors and track their site’s performance.

Conquer the SERPs with the best SEO rank tracking tool today!

You have choices when it comes to the best SEO ranking tracking tools, from free to paid options. If you’re looking to get started with a platform that provides the best of both worlds (read: is free and provides the essentials), try SEO.com!

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Don’t let a complicated interface slow you down. Find opportunities faster with SEO.com!