33 Content Marketing Statistics to Boost Your Online Strategy

Understanding the latest content marketing statistics can enhance your marketing strategy. These insights can reveal trends, show how consumer behavior is evolving, and identify key performance metrics that can guide you in creating your campaigns. These statistics will give you a roadmap to refining your approach.

Interested in a particular content marketing statistics sector? Jump to your interest quickly:

• Find trends in content statistics
• Understand content conversion statistics
• Look into organic search and SEO
• Learn the impact of paid advertising on content
• Check out statistics in social media
• Get insights on the future of content marketing

General content statistics

Here are some broad general statistics that relate to content marketing.

1. 70% of interviewed marketers said that they can demonstrate how content marketing has grown their number of leads and increased customer engagement.
2. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
3. 35% of interviewed B2B marketers stated that they measure content marketing ROI.
4. Content marketing leaders experience 7.8 times more site traffic than non-leaders.
5. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.

Content format statistics

These content statistics provide a look into how different types of content perform and resonate with audiences. Take a look at these stats to reveal which formats are the most effective at driving engagement, leads, and revenue growth.

6. Blog posts remain the most popular content format, with 90% of marketers using blogs to achieve their goals.
7. 45% of B2B marketers using generative AI leverage it to research headlines and keywords.
8. Content marketing ranks as the third most significant source of customer retention (32%), with email marketing leading at 58%, followed by social media marketing at 32%.
9. Only 3% of brands regularly publish blog posts longer than 2,000 words.
10. 3% of marketers believe that enhancing content quality improves their search rankings.

Content conversion rate statistics

Conversion rate statistics can give you insights into how effective your content is at turning visitors into customers.

11. 72% of businesses report that content marketing boosts lead generation.
12. 67% of marketers track revenue generated from leads and conversions resulting from content marketing.
13. Nearly 66% of marketers report that their average landing page conversion rate is below 10%.
14. 58% of B2B marketers credit content marketing for helping generate sales and revenue.

Organic search and search engine optimization (SEO) statistics

The next content marketing statistics we will look at are related to organic search. Since content is what ranks in search results, it’s important to look at search statistics to see the latest trends. If you see emerging organic search trends, you can refine your SEO strategies for long-term success with visibility.

15. “Near me” searches have surged by 500% in recent years.
16. 75% of users never navigate beyond the first page of search results.
17. Blog posts featuring at least one video attract 70% more organic traffic than those without.
18. 68% of all online experiences begin with a search engine.
19. 60% of the pages in Google’s top 10 search results are over three years old.
20. 41% of marketers view link building as the most difficult part of SEO.
21. Meta (formerly Facebook) generated $134 billion in annual revenue in 2024.
22. Local search queries lead to 1.5 billion location visits each month.

Paid advertising statistics

Paid advertising statistics clearly show how businesses use targeted ads to drive traffic and generate leads with their content. Check out these statistics to see how paid advertising can impact your content.

23. 86% of B2B marketers use paid content distribution channels to promote their content.
24. 78% of B2B marketers who invest in paid content promotion rely on social media ads and promoted posts.
25. 63% of marketers utilize paid channels to amplify content distribution.

Social Media content statistics

Analyze social media content marketing statistics to focus on increasing your business visibility and building a loyal customer base. Check out these content marketing stats to see how social media can impact your content.

26. TikTok has seen a 105% growth rate over the past two years, making it the fastest-growing social media platform.
27. Posts with a question get 100% more comments.
28. 93% of marketers globally use social media for business purposes.
29. YouTube is the most popular video marketing platform, used by 90% of marketers.
30. Instagram posts with a location receive 79% more engagement.

Future of content marketing statistics

The future can be seen if you know where to look within content marketing statistics.  Once you see it, you can optimize your strategy and ride the wave. Here are some content marketing stats that show the future of the strategy:

31. 99% of marketers are personally using AI in some fashion.
32. 62% of marketers plan to include interactive content in their strategies for 2024.
33. 3.2% of content marketers plan to incorporate AI tools into their strategies in 2024.

Understanding digital marketing statistics for your SEO

These statistics will help you with your strategy for today and this year. But if you want to stay on top indefinitely, then you should sign up with SEO.com.

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