Using LinkedIn For SEO

As you navigate the complex world of social media, no doubt you have come across profiles that look like this:

This person’s profile has the bare minimum of information, and is essentially a wasted effort on this guy’s part.  So why is it important to optimize your LinkedIn Profile?

Your profile can be an excellent source of SEO friendly links because:
– LinkedIn has great authority in Google
– Your website links can be given unique anchor text with the dofollow attribute
– Your LinkedIn profile can have highly relevant content relative to the websites you own

The 3 main things that every linked in profile should have are:

1.  A professional/personal picture of yourself.

Don’t upload an image of your dog/cat/fish/hamster/car/computer/World of Warcraft, or any other beloved items.  Be as transparent about who you are as you can.  Sites like Twitter and others that don’t have a professional mindset don’t matter as much, but always have an image of something.  If the site is geared toward professionals, err on the side of a professional picture.

2.  As much information about yourself as you feel comfortable.

At the very least, you should have a link to your personal or business website/blog.  Unfortunately, most people don’t link to their own websites, and even those that do, don’t do it correctly.  I’ll show you how below.  Also, you should write some really good compelling info about your current position, to make sure people know what it is you do, even though you might not be looking for a job, this helps put relevant content on your page. You can even give away things, like travel incentives vouchers or something.

3.  A unique profile url for yourself if the option is available.

This makes it easy for people to link to your profile, or find it again if they forget exactly how they found you.  And if you put your name in your profile url, that makes it a little more SEO friendly for searches related to your name.

So, here are the steps to creating unique anchor text links to your own websites on your linkedin profile:

1.  Click on the ‘edit my profile’ link under the ‘Profile’ nav link on the left sidebar after you have logged in

2.  Scroll down to the ‘Websites’ section and click on the ‘edit’ button

3.  In the drop down box to the right of ‘Websites:’ select ‘Other’.  You’ll then be given an extra box to put in your keyword title, and then you can fill in your website URL in the very next box.  You have the ability to add up to 3 sites, so take advantage of this.

Here’s what mine looks like currently:

adam torkildson linkedin

adam torkildson linkedin

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The Modern SEO Benefits

A lot of articles suggest using LinkedIn for SEO purposes revolves around using keywords and anchortext throughout a profile to get a little more search engine love. With all the most recent search engine updates, though, this kind of thinking can only get you in trouble.

There are several ways you can still use LinkedIn to improve your online marketing campaigns. First, you can start using LinkedIn Groups to build your business. By getting involved with other real people, you can set your business up as a major part of the industry. This can lead to other SEO benefits, though, because this is where you can start building relationships – the kind of relationships that can lead to other content marketing opportunities or sales referrals.

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  1. AL Wright says

    I also spotted the opportunity of nice anchor text links using the select ‘other’ option a few weeks ago when updating my profile but was going to keep it all to myself. I guess you’re just more of a sharer Adam :-)

  2. Eddie Saenz says

    I also used LinkedIN and I agree that it’s great in terms of SEO!

    Google likes to go through LinkedIN profiles and it shows up on searches

  3. Sean says

    Good point. I just changed mine from My Website to a specific title. It was funny about a year ago I was playing with the “other” but did but did not conclude it could be a website title. Thanks


  4. Lisa Sampson says

    I also like LinkedIN… I created one or me… it will definitely add weight in getting your site in SERPs..

  5. Michiel Gaasterland says

    Re – Linkedin – Profile Links – SEO – Nofollow –
    Good point by Steve last Nov 2009.
    The links in your Linkedin profile do not help the page rank of your website/blog, et al.
    The public links are nofollow, and inside Linkedin the links are redirected using a Java script.
    I recommend to still change the text ‘My Website’ to the name of your company.
    Useful for the humans that click on the links though 😉
    Not for ranking in search engines.

  6. Tim H. says


    How can you make sure that your linkedin professional headline appears in the TITLE of the Google Search Result. I noticed that most people have only their name in the search result title and below that the professional headline but some people have the professional headline right up there in the search result title making for a much higher SEO. any advice?

  7. Brian says

    It appears they’ve recently switched from straight links to a 302 redirect. However I still see sites ranking for peoples specifc anchors in their LinkedIn profiles. I’m working on a case study of this.

  8. Peter says

    Thanks for the tips , but did any one noticed how long it takes to see the effect of such optimizations within linkedin search results itself

  9. Justin says

    Though the links in profiles happen to be no follow I always use proper anchor text for the links you are allowed to post on your profile. I realize that ‘no follow’ means ‘no follow’ but with Google taking social signals into consideration so much lately it can’t hurt to have things set up properly now.

  10. Anton Zaleski says

    Thanks for the post!
    LinkedIn is useful not only in terms of Google ranking, but for its internal possibilities given.
    Just a great instrument, no doubt!

  11. Brianna says

    Awesome blog! Do you have any helpful hints for aspiring writers?
    I’m planning to start my own blog soon but I’m a little lost on everything.

    Would you recommend starting with a free platform like WordPress or go for
    a paid option? There are so many choices out there that I’m completely confused .. Any recommendations? Kudos!

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