HVAC Marketing Agency: Expert Digital Marketing for HVAC Companies
#1 HVAC marketing agency
WebFX — SEO.com’s parent company — is a knowledgeable and experienced HVAC digital marketing agency with over 185,000+ hours of HVAC marketing experience.
Over the past few years, we’ve driven 963,000+ leads for our HVAC clients and $21.7 million in revenue for these businesses thanks to our 343 HVAC digital marketing experts. As a full-service HVAC marketing company, we offer customized plans that help HVAC businesses become more visible, attract new customers, and turn clicks into more booked jobs.
You also get a dedicated account manager who takes the time to understand your business, conduct regular performance reviews, and prepare detailed monthly reports. You’ll enjoy seamless collaboration, effective communication, and the ability to make data-driven decisions.
Revenue-driven HVAC marketing services
You need an airtight digital marketing strategy that includes essential services to drive more inquiries and convert more clients needing heating, cooling, and air conditioning services. Below, we highlight the digital marketing services that help HVAC businesses to book more jobs:
A strategic HVAC SEO plan helps to optimize your content and website to rank highly on Google and other search engines, making it easier for clients to find you while searching for common HVAC services. OmniSEO™ goes a step further to help your business appear and rank everywhere, including Google, generative AI platforms, and social media platforms, to help you book more jobs consistently.
When homeowners are looking for the right HVAC company for their urgent needs, most likely they’ll type “HVAC emergency service near me” or “best HVAC company [location]”. So, you need local SEO to ensure your website’s landing pages are optimized for location-specific keywords to keep you at the top of the HVAC service pages for your area.
If you have just set up your website or are just starting to invest in digital marketing, consider combining SEO with PPC to boost traffic and rankings. PPC ads attract conversion-ready leads, which is essential, especially during peak HVAC project seasons like summer and winter, when advertising emergency or 24/7 services.
Email marketing is a reliable and cost-effective digital marketing service that keeps you connected with clients and drives repeat business. As an HVAC business owner, you should consider using email marketing to promote limited-time offers, advertise seasonal services, and offer exclusive discounts.
“Our keyword rankings jumped quite a bit making us appear on 1st and 2nd pages of Google where before we were not showing up.”
Verified Clutch Review
Read Review
“They provided us with a well-defined project plan, which included timelines for each aspect of our digital marketing campaign. “
Verified Clutch Review
Read Review
“They seemed to really understand our business more than the others and had a lot of teams to help in more areas than just SEO.”
Verified G2 Review
Read Review
“Made sure they understood our business and goals. Staff is very friendly and professional.”
Verified Clutch Review
Read Review “WebFX has enhanced content and built an organic and paid strategy to help us improve lead quality.”
Verified G2 Review
Read Review “Their knowledge and expertise brought new life to our website. Between marketing and SEO, they have helped us immensely.”
Verified G2 Review
Read Review “I am continually impressed with the talent of the entire team and the proactive recommendations to help grow our business.”
Verified Clutch Review
Read Review “[We’ve seen] a 40%-60% increase in lead generation year-over-year every month.”
Verified Clutch Review
Read Review HVAC marketing challenges
An HVAC marketing agency understands the common marketing challenges businesses in your industry experience, including:
The urgency of service calls
Most HVAC service calls are often urgent and rarely planned because these systems tend to break down during peak usage times. As a result, 84% of consumers don’t have an HVAC company in mind when they start their search, meaning they’ll typically land on the best-positioned or marketed provider.
Intense local competition
Did you know that there are over 114,55 HVAC businesses in the U.S.? To stand out in such a crowded and competitive marketplace, where 38% of the market share is dominated by two companies, requires implementing an airtight marketing strategy.
Seasonal demand shifts
Different seasons cause demand fluctuations for different HVAC services. In the summer, there’s more demand for air conditioning installations, maintenance, and repairs, while the winter calls for furnace and heating system services.
Then spring and fall are the shoulder seasons with pretty low bookings. This means there’s a need to adjust your marketing spending throughout the year to yield consistent returns.
Difficulty tracking ROI
Most HVAC companies still rely on traditional marketing methods like radio and print in 2025, with hard-to-track results. However, switching to digital marketing unlocks a wide range of trackable metrics, including click-through rates, organic traffic, leads, and conversions.
HVAC marketing tips for 2025
Today, people are everywhere online. One minute they’re Googling “best local roofer,” the next they’re scrolling Facebook or asking ChatGPT who to hire. The following tips will help you appear in front of the right people, at the right time, and in the right place:
It’s a digital marketing strategy that involves integrating and coordinating your different marketing channels, including website, social media, paid ads, PPC, and email.
You want clients to find you everywhere? OmniSEO™ is the strategy you need to grow your visibility beyond traditional search engines across social media search engines and generative AI engines, like Google AI overviews and ChatGPT.
Claiming local listings involves providing users and search engines with quick contact information, like hours, services, address, phone number, and prices. With an optimized local listing, you increase your chances of appearing on the local SEO 3-pack.
Set yourself up as a trustworthy source of HVAC information by creating helpful content, including videos, articles, and how-to guides. Content marketing will also help improve SEO rankings, build trust, and nurture leads until they’re ready to reach out.
Your clients often need quick fixes, so include clear and conspicuous call-to-actions (CTAs). You can also make the booking process easy by providing multiple booking options, like phone calls, live chat, online booking forms, and maybe even a mobile app.
Start landing more jobs with our top-rated HVAC marketing agency.
Your next client is searching for heating and cooling services online right now. Our HVAC marketing agency specializes in connecting contractors like you with homeowners and businesses needing HVAC repair, maintenance, and installation. We help you get found, build trust, and book more service calls.
Contact us today to receive a custom proposal, including a recommended strategy, pricing, and more!
30%
MORE SUPPORT OFFERED COMPARED TO OTHER AGENCIES
40+
THIRD-PARTY REVIEWS FROM HOME SERVICE COMPANIES
$435M
TOTAL REVENUE DRIVEN FOR HOME SERVICE COMPANIES
3.2M
TOTAL LEADS DRIVEN FOR HOME SERVICE COMPANIES
3.75Y
AVG TENURE FOR HOME SERVICE CLIENTS
Free HVAC competitor checker ❄️
See how your online presence is holding up against the competition with our free domain analysis — no login required!
FAQs about our HVAC marketing agency
-
Why is WebFX the best HVAC marketing agency?
WebFX is a top-tier HVAC marketing agency with a proven track record working with HVAC businesses and a comprehensive list of marketing services suited to HVAC businesses. Their clients appreciate their transparent pricing, ability to scale, and effective communication.
-
How much do HVAC digital marketing services cost?
Digital marketing for HVAC companies costs between $2,500 and $12,000 monthly. The exact amount you’ll pay depends on your business’s goals, location, service provider, and the number of strategies.
-
Do you have HVAC marketing case studies?
Yes, we do have HVAC marketing case studies. These are detailed reports of our partnerships with other HVAC companies from all over the U.S., including Boss Mechanical, Maryland Sunrooms, and Bruni Campisi.
-
Are HVAC marketing results measurable?
Yes. HVAC marketing results are easy to track and measure. A professional HVAC marketing agency uses innovative digital tools and analytics to measure marketing impact on your business.
-
What are the benefits of working with an HVAC marketing company vs. in-house or DIY HVAC marketing?
Specialized HVAC marketing companies are better than in-house marketers or owner DIY marketers because they have advanced skills, tools, and technologies to handle all your marketing needs. They also have more time to focus on their business and provide more scalability.
-
What metrics should HVAC companies track to measure success?
You can track a variety of marketing metrics, including leads, conversion rate, cost per lead (CPL), return on ad spend (ROAS), and booking rate, to determine the success of your digital marketing campaign.