Question 1

Does AI content work for SEO?

Accepted Answer

Yes, it can.

Per Google’s guidelines:

“Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.”

Google does not ban or punish your website for having AI-generated content. They accept the use of AI-generated content, as long as it’s done ethically.

However, if your AI-generated content isn’t optimized for SEO, it will still perform poorly in search results. Furthermore, if you try to use AI content for spam or to game the search results, Google will punish your website.

Question 2

Is AI-generated content bad for SEO?

Accepted Answer

The answer to this question is tricky. AI-generated content for SEO can be effective for creating pages that rank, but there are some stipulations to it.

When you create content for search engines, you’re creating content for humans. Your content must be helpful, informational, and focused on the user (per a set of guidelines known as E-E-A-T). Google wants to deliver the most relevant and trustworthy information to its audience.

So, how can AI-generated content be bad for SEO? AI-generated content can be bad if it doesn’t fit Google’s E-E-A-T guidelines.

Here’s where AI content for SEO can fall short:

1. The information may not be accurate
One reason AI-generated content can be bad is that it’s sometimes not accurate. Even the best AI tools frequently “hallucinate” and make up information such as statistics or sources.

That means it’s difficult to trust AI to write your content, considering that you never know which of the info it includes is falsified. Having false information on your site will drive away users and lower your rankings in Google.

Plus, depending on what type of content you’re using it for, you could even end up getting sued for including something that qualifies as false advertising or libel!

So, if you rely solely on AI-generated content, you risk delivering inaccurate content that doesn’t rank and even poses the threat of possible legal trouble.

2. The content lacks human emotion
With AI content for SEO, one of the drawbacks is that it lacks human emotion. Part of what makes content engaging is the creativity and anecdotes that writers add to them. Content is more engaging when writers add unique examples and have a stylistic way of writing pages.

If you rely just on AI-generated content for SEO, your content may struggle to rank. When people visit a page, you want them to stay on it and increase their dwell time — long dwell times indicate your page is relevant to audiences.

Since AI content lacks the humanistic elements that engage people on pages, website visitors may not stay on your website.

3. The content lacks originality
With AI-generated content for SEO, you run the risk of having unoriginal content.

When you generate content using an AI tool, you’re not creating something original. These tools pull information from different pages on the web to create an article for you. That means the content you generate doesn’t contain anything new, like unique examples.

As a result, you won’t have content that stands out from the competition unless you alter it.

Additionally, you run the risk of having duplicate content. If your competitors use the same AI tools as you and ask about the same topics, they may produce the same (or a similar) article from this tool. You then run the risk of having duplicate content that can hurt your SEO performance.

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Sarah Berry

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Sarah Berry

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Explore Our Award Winning SEO Strategies

Beat Your Competitors in AI Search Results