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Artificial intelligence (AI) is technology that uses machine processing to simulate human intelligence through a computer system.

Last Updated November 13, 2023
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Leverage the power of artificial intelligence (AI) in your search engine optimization (SEO) efforts with our overview of AI, including its benefits, use cases, and examples!

What is artificial intelligence?

Artificial intelligence (AI) is technology that uses machine processing to simulate human intelligence through a computer system. Companies use AI technology in multiple capacities, from chatbots to data processing to scheduling.

How does artificial intelligence impact SEO?

We can’t talk about artificial intelligence without talking about search engine optimization (SEO). With the rise of AI, there are questions around how it will impact SEO and your optimization strategies, like does AI content work for SEO?

Here are some areas where AI will impact SEO:

Content creation

The area of SEO that has the biggest impact from AI is content creation. Creating content is what allows you to rank in different search results and drive qualified traffic to your website. So, how does AI impact content creation?

AI programs like ChatGPT can write content for you. You provide it with a prompt, and it can generate an article within seconds. As a result, you can create more content quickly, so you have more opportunities to drive traffic through search engines.

ChatGPT prompt example

Sounds simple, right? It’s simple, but there are a lot of caveats to AI-generated content.

When AI tools generate content for you, they’re pulling from pages online. That means they’re not generating original content, but rather, combining information from different sources to generate your piece.

You can use AI tech as a supplemental tool, but you must ensure you maintain your content’s quality, accuracy, and usefulness.

Keep in mind that these AI tools don’t always have the most updated data and information. ChatGPT, for example, was working with data from 2021 at the beginning of 2023.

That means if you solely rely on ChatGPT, you might not present the most up-to-date data for your content. That could negatively impact your content since Google wants to provide its searchers with the most accurate data.

Lastly, AI technology can understand human thought, but it can’t produce human emotions. And when you create content, you’re writing for humans — not robots. Integrating your unique human perspective and feelings is a key component of creating successful content.

So, what does this all mean for SEO?

It means that high-quality content and content marketing services will become increasingly more important. Since more people will use AI technology to help expedite the content creation process, the quality of content may suffer as a result. That means you must keep up with creating high-quality content.

So, you can use AI tech as a supplemental tool, but you must ensure that you keep the high-quality and authenticity of your content.

User experience

Another area where AI technology will impact SEO is user experience. Google wants to promote websites that provide a good user experience — that means fast-loading pages, top-notch customer service, and informative content.

Artificial intelligence technology will help you improve this aspect of SEO.

First, AI technology will help with improving your website’s load time. For example, you can use an AI tool to automatically compress images on your website (a common cause of slow-loading websites).

Using artificial intelligence technology also enables you to provide a better customer experience. By integrating AI through chatbots, you can answer user queries 24/7. That enables you to provide information users need faster, which increases dwell time and improves SEO.

LEGO website's chatbot

Keyword research

When you look at the definition of AI, it talks about understanding human thought to produce helpful information for you. That’s why AI tech is helpful for keyword research.

When someone wants to find something through a search engine, they use specific keywords and phrases to find it. Your business optimizes for those keywords to rank in results and drive those searchers to your website.

With AI technology, you can harness the power of machine learning to better understand what people search online for certain topics. As a result, you can use this insight to optimize your website for those keywords and attract more qualified traffic.

The future of SEO with AI technology

With artificial intelligence technology taking center stage, it’s important to start getting familiar with its applications and understand how you can harness its power for your SEO strategy.

If you want to learn more about how to use AI for SEO, as well as how to improve your SEO strategy, check out our blog!

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