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Hi, I’m Ty Kilgore with SEO.com. Today’s question is: Why is Flash bad for SEO?

This is a very important question, and we will go over 5 different reasons why you want to avoid using flash on your website:

  1. Search engine spiders can’t crawl Flash to figure out what is in that area. The google webmasters support forum states the following, “In general, search engines are text bases. This means that in order to be crawled and indexed, your content needs to be in text format. This doesn’t mean that you can’t include rich media content such as Flash, Silverlight, or videos on your site; it just means that any content you embed in these files should also be available in text format or it won’t be accessible to search engines.”
  2. Flash only websites don’t allow the essentials for SEO. They don’t provide unique URLs for the different pages on your site. This is significant because it means that only your home page would rank for any keywords that you are hoping to show up for as there aren’t any additional URLs for the search engines to index. Also H1, meta tags, are all missing which are important for optimizing a web page.
  3. Flash sites are typically slower to load because the browser you’re using has to load the flash player and the entire section of the site contained in the flash object. We know that one of the many factors in Google’s search algorithm is a site’s load time.
  4. Link value isn’t there. The links are embedded in the Flash element making it invisible to the search engines. Also all of the links are pointing to the home page with no links going to deeper pages.
  5. Flash sites have problems reporting accurately in Google Analytics. Without valuable Analytic data tracking; it’s hard to understand how to improve your website and make improvements to the bottom line whether it be ROI, Ecommerce, or Conversions.

I hope this helps you better understand why using flash on your website is bad for search engine optimization. If you have any additional thoughts about this topic, please leave them in the comments below.

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