Black and purple abstract desktop background design Abstract purple mobile interface design element. Locksmith showing a lock to a customer in store.


Search engine optimization (SEO) is an extremely powerful strategy that can help your locksmith company outrank competitors in the search results and help more people discover your services.

Keep reading to learn more about locksmith SEO, including how it benefits your company and some top tips for getting started!

And if you want to get started with SEO for locksmiths right away, just get in touch with one of our SEO specialists to chat about the needs and goals of your company!

What is SEO for locksmiths?

SEO for locksmiths is a digital marketing strategy that involves implementing various optimizations across your website to help it rank higher in search engine results pages (SERPs). Optimizations can include improving your page load speed, researching and implementing keywords, and creating custom content.

How can locksmith SEO benefit your company?

When someone gets locked out of their car or house or wants to change their locks, they search for a locksmith near them. So, how can you ensure you reach the people searching for services? With SEO!

SEO is one of the best marketing strategies for reaching your target audience and driving revenue for your company.

Here are a few more benefits you can unlock with locksmith SEO!

1. SEO increases your online visibility

One of the biggest benefits of SEO is that it helps more people discover your locksmith services online. This is because SEO targets the people actively searching for your services.

Locksmith search results

When you implement an SEO strategy, you’ll incorporate keywords throughout your website. Keywords are the words and phrases your target audience searches for online, like “locksmiths near me” or “locksmith in Detroit, Michigan.”

When you implement these keywords throughout your website, you’ll help it rank at the top of the search results in search engines like Google or Bing when someone searches for them, getting your company in front of more people searching for your locksmith services.

2. SEO drives more qualified traffic to your website

As we mentioned above, SEO helps more people discover your locksmith services when they search online. That means that as your rankings in the search results increase, you’ll be able to drive more traffic to your website.

Not only will you increase your web traffic, but you’ll increase your qualified web traffic.

Qualified traffic refers to website visitors who are actively in need and searching for your services. Helping these people discover and visit your website increases your chances to earn more phone calls requesting your services, helping you earn more revenue.

3. SEO drives long-term growth for your locksmith company

Another major benefit of SEO is that it’s one of the best strategies for driving consistent, long-term revenue.

The goal of SEO is to increase your site’s rankings in the SERPs.

Once you reach the top of the results, all you need to do is maintain those rankings. As long you maintain them, you’ll effectively have a steady stream of traffic constantly flowing to your website, bringing with it a flow of new leads and customers.

5 SEO tips for locksmiths to help you drive web traffic and phone calls

Ready to get started with an SEO strategy after hearing about those awesome benefits? We’ve got you covered! Here are some SEO tips for locksmiths to help you get started with driving more web traffic and phone calls for your company!

  1. Target localized keywords
  2. Use Google Business Profile
  3. Make your website mobile-friendly
  4. Create valuable and helpful content
  5. Partner with an experienced locksmith SEO agency

1. Target localized keywords

You have a service area, and with SEO, you can focus your efforts on the areas you serve to attract qualified traffic and phone calls to your business.

Our recommendation for locksmiths is to target localized keywords based on the town, city, or district. For example, if you serve New Orleans, you could target “locksmith in new orleans,” or get more specific with a keyword like “locksmith new orleans uptown.”

Some helpful keyword research tools for getting started include:

  • Google Keyword Planner
  • Keywords Everywhere
  • Semrush

If you’re looking for a free solution, try Google Keyword Planner or Keywords Everywhere!

2. Use Google Business Profile

Make a local search, like “restaurant near me,” and you’ll see a carousel of business listings — or Google Business Profile (GBP) listings. Since most searches for locksmiths have a local element, you’ll want to claim your listing — as a note, even businesses that don’t operate locally benefit from GBP.

Locksmith Google Business Profile listing

After claiming your profile, add (or update) the following information:

  • Name
  • Address
  • Phone number
  • Hours
  • Website link

While not required, the information below is also helpful for search engines and users:

  • Services
  • Images (think your fleet, physical location, work, and team)
  • Posts (think of these as social media posts)

Besides these optimizations, you’ll want to monitor your profile for reviews. Users and Google use reviews to better understand a business and its reputation. As a part of your review management, respond to reviews and work to resolve less-than-stellar experiences.

3. Make your website mobile-friendly

Search engines like Google want to give their mobile users the best possible experience. To do so, they’ll prioritize mobile-friendly websites in the search results to ensure their mobile users can navigate the site efficiently and get the information they need.

That’s why ensuring your website is optimized for mobile users is essential. Not only because it can increase your rankings in the search results, but it can also help mobile visitors find the information they need, helping you to earn more phone calls and customers.

Implementing a responsive design is the best way to make your website mobile-friendly. Responsive design ensures that your website displays and functions correctly no matter what device your visitors use, whether a mobile phone, tablet, or laptop.

4. Create valuable and helpful content

Creating custom content is one of the best ways to implement keywords throughout your website.

Locksmith website content

For example, if you want to rank for the term “locksmith in Austin, Texas,” you can create a page on your site dedicated to information about your services in Austin.

As a result, you can help your website rank at the top of the search results when users search for that term and help more people in your local area discover your services.

Pro tip

Add relevant schema markup, like LocalBusiness and Service schema to help search engines better understand your content and organization.

5. Partner with an experienced locksmith SEO agency

Last on our list of SEO tips for locksmiths is to consider hiring a professional SEO agency. SEO can be challenging, especially if you haven’t done it before.

If you lack an in-house team to implement your strategy or don’t have the time or expertise to manage one, it could be worth partnering with a locksmith SEO agency like

Our specialists take the time to get to know you and your unique company to develop a personalized SEO strategy tailored to your company’s needs and goals.

Reach out to us to learn more about our SEO services and get a free quote!

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