Search engine optimization (SEO) is an extremely powerful strategy that can help your locksmith company outrank competitors in the search results and help more people discover your services.
Keep reading to learn more about locksmith SEO, including how it benefits your company and some top tips for getting started!
And if you want to get started with SEO for locksmiths right away, just get in touch with one of our SEO specialists to chat about the needs and goals of your company!
What is SEO for locksmiths?
SEO for locksmiths is a digital marketing strategy that involves implementing various optimizations across your website to help it rank higher in search engine results pages (SERPs). Optimizations can include:
- Improving your page load speed
- Researching and implementing keywords
- Creating custom content
- Making your website mobile-friendly
- Building internal links and backlinks
- And more
How can locksmith SEO benefit your company?
When someone gets locked out of their car or house or wants to change their locks, they search for a locksmith near them. So, how can you ensure you reach the people searching for services? With SEO!
SEO is one of the best marketing strategies for reaching your target audience and driving revenue for your company.
Here are a few more benefits you can unlock with locksmith SEO!
1. SEO increases your online visibility
One of the biggest benefits of SEO is that it helps more people discover your locksmith services online. This is because SEO targets the people actively searching for your services.
When you implement an SEO strategy, you’ll incorporate keywords throughout your website. Keywords are the words and phrases your target audience searches for online, like “locksmiths near me” or “locksmith in Detroit, Michigan.”
When you implement these keywords throughout your website, you’ll help it rank at the top of the search results in search engines like Google or Bing when someone searches for them, getting your company in front of more people searching for your locksmith services.
2. SEO drives more qualified traffic to your website
As we mentioned above, SEO helps more people discover your locksmith services when they search online. That means that as your rankings in the search results increase, you’ll be able to drive more traffic to your website.
Not only will you increase your web traffic, but you’ll increase your qualified web traffic. Qualified traffic refers to website visitors who are actively in need and searching for your services. Helping these people discover and visit your website increases your chances to earn more phone calls requesting your services, helping you earn more revenue.
3. SEO drives long-term growth for your locksmith company
Another major benefit of SEO is that it’s one of the best strategies for driving consistent, long-term revenue.
The goal of SEO is to increase your site’s rankings in the SERPs. Once you reach the top of the results, all you need to do is maintain those rankings. As long you maintain them, you’ll effectively have a steady stream of traffic constantly flowing to your website, bringing with it a flow of new leads and customers.
3 SEO tips for locksmiths to help you drive web traffic and phone calls
Ready to get started with an SEO strategy after hearing about those awesome benefits? We’ve got you covered!
Here are three SEO tips for locksmiths to help you get started with driving more web traffic and phone calls for your company!
1. Make your website mobile-friendly
Search engines like Google want to give their mobile users the best possible experience. To do so, they’ll prioritize mobile-friendly websites in the search results to ensure their mobile users can navigate the site efficiently and get the information they need.
That’s why ensuring your website is optimized for mobile users is essential. Not only because it can increase your rankings in the search results, but it can also help mobile visitors find the information they need, helping you to earn more phone calls and customers.
Implementing a responsive design is the best way to make your website mobile-friendly. Responsive design ensures that your website displays and functions correctly no matter what device your visitors use, whether a mobile phone, tablet, or laptop.
2. Create valuable and helpful content
Creating custom content is one of the best ways to implement keywords throughout your website. For example, if you want to rank for the term “locksmith in Austin, Texas,” you can create a page on your site dedicated to information about your services in Austin.
As a result, you can help your website rank at the top of the search results when users search for that term and help more people in your local area discover your services.
3. Partner with an experienced locksmith SEO agency
Last on our list of SEO tips for locksmiths is to consider hiring a professional SEO agency. SEO can be challenging, especially if you haven’t done it before.
If you lack an in-house team to implement your strategy or don’t have the time or expertise to manage one, it could be worth partnering with a locksmith SEO agency like SEO.com.
Our specialists take the time to get to know you and your unique company to develop a personalized SEO strategy tailored to your company’s needs and goals.
Reach out to us to learn more about our SEO services and get a free quote!