Posts in Keyword Research
I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your overall search marketing strategy.
Understanding the Keyword Cycle
Let’s briefly discuss what head terms and [...]
Avoid these common keyword research mistakes that cause SEO campaigns to miss the mark.
I love keyword research and taking time to figure out which keywords will not only bring a large amount of traffic to a website, but, those keywords that will convert and bring additional revenue to a company. Because of this, I decided to attend a great session at PubCon this morning that was focused on [...]
Conducting keyword research can be a bit of a challenge if you aren’t using the right tools. When you conduct a search for “keyword research tools,” you’ll come across so many choices it can be hard to choose just one. So what are some strong keyword research tools available today? I’ve come across a few [...]
We all know that almost every business has peak times and low times. The great thing about doing SEO and online marketing is that you can very easily find the peak seasons for searches and traffic in your industry. Once you have that information, you can act on it to keep your business rocking all year [...]
It’s summertime and if you’re like most people, you didn’t include your blog in your spring cleaning rotation. Just as artists and musicians go through different phases and creative change-ups, bloggers need to “clean house” and evolve with the seasons as a way to improve, fine-tune and stay relevant.
These blogging ideas are hot out of [...]
Utilizing the most sophisticated and in-depth SEO methods is absolutely useless if you aren’t using the right keywords. While this may seem obvious to those of us in the industry, I believe there are many who are still using the wrong words and failing at SEO attempts.
If you think like your consumer and select the [...]
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