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10 Best Competitor Analysis Tools to Track Your Competition in 2024

Competitor analysis tools like SEO.com, SimilarWeb, SEMrush, and MarketingCloudFX are essential for understanding competitors' strategies, informing business plans, and more. Keep reading to learn more about these tools!
Last Updated February 9, 2024

Every marketer wants to stay ahead of their competitors. To get a glimpse of your competition’s strategies, use the best competitor analysis tools to uncover new opportunities and improve your tactics for growth.

Keep reading to learn more about these topics:

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Why competitor analysis tools are important

Understanding your competitors’ strengths and weaknesses lets you identify your business’s opportunities and threats. The intel you gather from analyzing your competitors’ strategies and activities informs your own strategy so you can improve them.

Competitive analysis tools streamline the process of digging up your competitor’s strategies. Other competitor tracking tools even have easy-to-understand dashboards that make analysis a breeze.

Ultimately, the top competitor analysis tools are critical apps that efficiently gather and analyze competitive data, enabling you to focus on improving your strategies to get ahead.

The 10 top competitor analysis tools (free and paid)

There are several competitor analysis tools available. Below is a summary of the best competitive analysis tools, both free and paid:

Top competitor analysis tools Best for Price
SEO.com SEO Free
SimilarWeb SEO Starts at $125 per month (Free limited tool available)
SEMrush SEO Starts at $129.95 per month (7-day free trial available)
BuzzSumo Content marketing Starts at $199 per month (30-day free trial available)
MarketingCloudFX Content marketing Starts at $675 per month
MailCharts Email marketing Starts at $149 per month (free limited version available)
Owletter Email marketing Starts at $19 per month (14-day free trial available)
Meta’s Facebook Ad Library Social media Free
Sprout Social Social media Starts at $249 per month (30-day free trial available)
Phlanx Social media $39 per month (30-day free trial available)


Let’s dive into each one:

Best competitor analysis tools for SEO

SEO is an important marketing strategy for businesses, with 49% of marketers citing organic search as providing the highest return on investment (ROI). To ensure you’re on top of your SEO game, here are the best competitor tracking tools:

1. SEO.com

Price: Free

SEO.com app

If you’re looking for free competitor analysis tools for SEO, this one’s an excellent choice. Our very own SEO.com allows you to check your competitors’ domains to track their organic traffic, keywords, and pages.

You can also look at your competitor’s SEO best practices that you can emulate and spot growth opportunities for your own optimization efforts. The SEO reports are absolutely free!

2. SimilarWeb

Price: Starts at $125 per month (Free limited tool available)

Similarweb competitor analysis tool

Dig deep into your competitor site’s daily page visits and traffic sources with SimilarWeb. You can compare your site’s rank with your competitor’s and look at both websites’ data for up to three months.

It also analyzes up to 1000 keywords, enabling you to identify your site’s keyword opportunities. Want to learn more about the interests of your site visitors and competitors? You can compare the browsing habits and cross-browsing behaviors of your audiences.

3. SEMrush

Price: Starts at $129.95 per month (7-day free trial available)

Semrush competitor analysis tool

SEMrush is one of the competitive analysis tools you can shortlist for SEO. Spy on your competitor’s backlinks and best keywords with this tool.

It also informs you which other websites compete for your traffic and the changes in your competitor’s rankings.

It also has competitive analysis features for pay-per-click advertising (PPC), informing you of new competitors on Microsoft Ads and Google Ads. When it comes to alternatives, SEMrush vs. Ahrefs is a popular comparison that you can review.

Top competitor analysis tools for content marketing

Content marketing can boost your SEO efforts and your brand’s credibility. Find out how you can outpace your competitors’ content efforts with these tracking tools:

4. BuzzSumo

Price: Starts at $199 per month (30-day free trial available)

Buzzsumo competitor analysis tool

BuzzSumo is one of the top competitor tracking tools for content. It shows you the best-performing content for topics relevant to your business.

You can also monitor mentions of your competitors, SEO trends, and key events you must not miss. With BuzzSumo, you can immediately identify hot topics in your industry to explore and create relevant content.

5. MarketingCloudFX

Price: Starts at $675 per month

MarketingCloudFX competitor analysis tool

MarketingCloudFX is an IBM Watson artificial intelligence-powered (AI-powered) proprietary growth platform of our sister site WebFX. This feature-packed platform has the following competitive analysis tools that enable you to monitor and overtake your competitors:

  • CompetitorSpyFX: This tool reports on your competitors’ traffic, keywords, and other metrics. It reveals how you stack up against your competitors and gives you insights on how you can maintain your lead in your content marketing and other digital marketing efforts.
  • DeepLearningFX: This competitor monitoring tool uses AI to scrape organic results for keywords that are specific and relevant to your business. It then aggregates data, and recommends keywords and content ideas that can outrank your top competitors.

Best competitor analysis tools for email marketing

Many businesses invest email marketing services because email marketing is a key strategy in nurturing relationships with customers and prospects.  Here are the best competitive analysis tools to inform your email marketing strategy:

6. MailCharts

Price: Starts at $149 per month (free limited version available)

Mailcharts competitor analysis tool

MailCharts aggregates emails from your competitors’ email marketing campaigns. It compares your competitors’ subject lines and email send-out frequency with your campaigns, so you can see how you stack up against your competitors.

7. Owletter

Price: Starts at $19 per month (14-day free trial available)

Owletter competitor analysis tool

Do you stalk your competitor’s email activities by subscribing to their emails and checking them all? Owletter can do this task for you.

Owletter captures emails from a competitor’s mailing lists, takes screenshots, and analyzes them for you. It can tell you their email send-out schedule and whether your competitor’s emails have a spam reputation. As a result, this competitive monitoring tool uncovers email marketing opportunities for you!

Best competitor analysis tools for social media

About 91% of businesses use social media for marketing. To ensure you remain competitive, here are competitor analysis tools for social media:

8. Meta’s Facebook Ad Library

Meta Ad Library competitor analysis tool

Price: Free

If you want to see your competitors’ ads currently running on Meta platforms, use Facebook Ad Library. Just search the advertiser’s name to see all the ads they currently run. You can also click on the ads to see more details.

9. Sprout Social

Sprout Social competitor analysis tool

Price: Starts at $249 per month (30-day free trial available)

Sprout Social has reports that analyze your social media strategy and compare it with your competitor data. It is also equipped with a social listening tool, so you can gather and analyze sentiments on your brand and competitors.

10. Phlanx

Phlanx competitor analysis tool

Price: $39 per month (30-day free trial available)

How engaged are your competitors’ audience with their businesses? Phlanx is a competitor analysis tool that measures engagement rates on Instagram, TikTok, and YouTube.

You can also search for brand mentions of your brand and competitors across different social media platforms to analyze the sentiments of your audience.

What to look for in competitor analysis tools

Now that you know the top competitor analysis tools, let’s go through what you must look for when choosing one for your business:

  • Ease of use: Shortlist user-friendly competitor analysis tools that your team can use and adapt. Ensure that its reports are easy to understand, and its dashboard is intuitive. Featured-packed tools with a steep learning curve may not get maximized by your team.
  • Integrations: Will you need the tool to work with other existing apps or digital marketing services that your business is using? Ensure it seamlessly integrates with other software that you currently use and need.
  • Excellent after-sales support and training: Choose a supplier that offers good customer service, after-sales support, and training so that you can maximize your tool. In addition, you get support when you need help or have questions.
  • Price point: How much are you willing to spend on your competitor analysis tools? There are free competitor analysis tools and paid ones. Consider tools that offer value for your money.

Get started with one of the best competitor analysis tools — The SEO.com app

Competitive analysis tools enable you to improve your marketing strategies to spot new trends, identify new growth opportunities, and stay ahead of your competitors.

To improve your SEO rankings and enhance your digital marketing efforts, use our free SEO.com app! Try it for free to see just how easy the SEO.com app makes analyzing and keeping up with your competitors today!