How to Get on Page One of Google — 5 Pro Marketing Tips

How to Get on Page One of Google — 5 Pro Marketing Tips Boost your Google ranking with our top five tips: use long-tail keywords, create high-quality content, gain reviews, invest in Google Ads, and optimize your Google My Business […]
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    SEO.com Team Industry-Leading Experts
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  • June 4, 2024
  • 5 min. read

 

When you perform a Google search, the algorithm searches millions of pages of text for the most applicable results. If you look at the top left of the search engine results page (SERP), it says how many millions or even billions of results Google searched and how many seconds it took.

Google doesn’t determine these rankings by chance. You can learn the algorithm to help you move up the rankings. 

We put together this guide to walk you through our top five tips for ranking at number one on Google. Keep reading to explore more about search engine optimization for more industry insights. 

5 insights to boosting your ranking on the SERP

The SERP is an international business opportunity to reach an audience searching for the resources you have to offer. Here are five key insights for meeting Google’s algorithm criteria and engaging customers. 

1. Long-tail keywords

 

Long Tail Query

Long-tail keywords are a phenomenon for search engine optimization (SEO). Although they get less traffic, they often yield higher conversion rates for businesses. Searchers looking for a general topic often receive an answer and click away, while someone with a very specific search is often ready to take action.

 

For example, “men’s basketball shoes” is a general keyword, while “Nike’s best basketball sneakers” is a long-tail keyword. Although more people may search for the general option, the individuals browsing for the long tail keyword probably want to buy the shoes. Using long-tail keywords will appeal directly to user intent and reach your audience more easily.

2. Content marketing

It’s important to define what Google considers high-quality content. Studies show that posts with a length of 2,450 words or longer consistently rank at the top of the SERP. 

Although hitting this word count is helpful, longer content achieves higher rankings because it provides in-depth information. Journalists and publications link back to posts with statistics and facts. These backlinks tell Google that you’re an authoritative website and deserve a higher ranking, so make sure your content is informative as well as substantial in length. Aside from Google Search, its other platforms like Google Discover puts a huge emphasis on the importance of quality content.

You need to write more five-star content than your competition. If your competitors write more than 15 posts a month, you can use that as a benchmark for how much you need to post.

3. Reviews

One of the fastest ways to appear at the top of the SERP is to feature in a review or list article. For example, if you search “the best email marketing software,” PCMag has one organic result with a list of software options. PCMag has hundreds of thousands of readers and a high ranking on search results as an authority on technology reviews. 

A company looking to rank at the top of the SERP could learn PCMag’s criteria for ranking and adjust their advertising. Then, reaching out to the right people at the company could place them in the top result of the SERP for free.

4. Google Ads

Google Ads are an outstanding opportunity to rank at the top of the SERP. The top few results on any SERP are paid ads, and the featured snippet ranks beneath these results. That means there are often about five results ahead of the top-ranking organic result. 

You can beat this system by paying for ads that match the user’s search query. For example, if someone types in “best digital marketing companies for small business,” they’ll receive ads for different marketing companies. 

Rather than aiming for the top paid ads, you can aim for high-ranking organic content or the featured snippet. You can pay to advertise a blog post or featured article that explains the top five digital marketing firms. Your post will stand out and answer the reader’s question, encouraging them to click on your page. Working with a Google ads agency is another route to consider.

5. Google My Business

 

Google business profile welcome page

Google My Business is one of the most powerful tools for local businesses to rank on Google. Begin by creating a Google My Business account. You’ll need to claim your location and verify your list as authentic. Then, you can monitor your listing.

Optimizing your Google My Business profile allows you to appear in the Google Maps and local results section. It’s key that you provide all the necessary data, including your phone number, address, hours, photos, and more. 

When you’re done optimizing your profile, you can double-check your work by using the Google My Business Grader within your account. In under a minute, the grader provides an assessment with suggestions for how to improve your company’s appearance online.

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Want SEO expertise and copywriting skills on your team?

The skills to rank number one on Google require a blend of technical SEO know-how and writing ability. SEO.com is a digital marketing firm with an excellent track record for boosting SEO page results.

Ready to learn more about how SEO.com can boost your SERP ranking? Contact us today to learn how we can help!

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