Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior
by Kristy Ng, January 27, 2012
Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research. This sets the stage for your SEO efforts. Before you … Read more
Explode Your Keyword List Right – Part 3
by Preston Van Dyke, January 25, 2012
For today’s keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases. When going through this process, it is essential you have a specific focus in mind. For instance, if you … Read more
Explode Your Keyword List Right – Part 2
by Preston Van Dyke, January 11, 2012
Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we’ll use Google Analytics. Our goal will be to quickly identify long tail clusters of value. Referring Keywords If you are doing SEO right, … Read more
Explode Your Keyword List Right – Part 1
by Preston Van Dyke, December 28, 2011
So I started writing a post titled 4 Ways to a Worthwhile Keyword List and quickly realized it was far too lengthy. Thus, you are now embarking on post one of a four-part series. Each post will discuss different processes to locate valuable keywords and how to lay them out in a way … Read more
Why Pet Keywords Can Get You In Trouble
by Christian Greiner, June 2, 2011
The benefits of search engine optimization services are becoming well known by webmasters and marketers alike. Lured by a higher return on investment, more and more marketers are shifting resources away from traditional forms of marketing and reallocating money into search engine marketing. At the end of 2010 we looked back on clients … Read more
The 3 Key Elements Of A Successful SEO Campaign
by Dustin Williams, May 16, 2011
SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A … Read more
Dirty Lies and Strategic Keyword Research
by Carson Ward, April 13, 2011
Since becoming addicted to online marketing, I have found a large amount of information that is either out of date, irrelevant, incorrect, or communicated in about the worst way imaginable. It seems to be especially easy to find bad advice about strategic keyword selection and optimization. This post will look at three … Read more
Helping Keywords Find Their Long Lost URL
by Ty Kilgore, March 23, 2011
Keyword research is not just for determining what you would like your website to rank for. Keyword mapping decides which URL shows up in the search results for certain keywords. Once upon a time, individuals read newspapers. If you wanted the latest sports news, you picked up the paper and found the … Read more
5 Steps to Killer Keyword Research
by Preston Van Dyke, March 8, 2011
You can consider the keywords the vehicle of your campaign and the links built to the website your fuel. Much of your success and results will be driven through each the phrases targeted. When approaching keyword research it can be easy to go one of two ways—either just barely scratching the surface or going overboard and wasting time. With a process set in place you will do much better at achieving quick, quality results.
How to Use Google Adwords Keyword Tool for SEO
by Kevin W. Phelps, March 2, 2011
While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to … Read more


