Shopify SEO Apps: Are They Worth It?

Optimize your Shopify store with apps like Booster SEO & Image Optimizer, Avada SEO Speed, and SearchPie. Improve site speed, meta tags, and keyword strategies for increased visibility.
  • SEO.com team members
    SEO.com Team Industry-Leading Experts
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  • June 13, 2024
  • 11 min. read

Shopify is one the most popular platforms for selling your business’s products and services online. If you want more out of your website and to supercharge its organic traffic, you will need a comprehensive search engine optimization (SEO) strategy.

As you explore different elements of Shopify SEO, you’ll likely encounter apps designed to enhance your online store. Explore their uses and decide whether they can help your business.

What you need to know about Shopify SEO apps

Shopify is a leading content management system (CMS) suited specifically for ecommerce businesses. It is among the best platforms for creating a captivating website that speaks to your branding and attracts new customers to your offers.

To start driving traffic, you need to build your Shopify site with SEO in mind so it appears on search engine results pages (SERPs) and is easily discoverable.

Many Shopify-specific apps are available to help your business optimize its web pages and boost your rankings, but are they necessary to achieve meaningful results? The answer is probably not.

Are Shopify SEO apps worth it?

While businesses can improve their Shopify SEO strategy with an app, they are unnecessary to boost search engine rankings. Shopify is built for SEO and has several features to make your site appear higher on SERPs.

Paying for an app may not be worth the investment if your business understands SEO basics. Following SEO best practices and capitalizing on the platform’s existing optimization features will likely be enough to boost your business’s visibility.

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Shopify’s built-in SEO features

Shopify’s built-in SEO tools handle:

  • Canonical tags: These tags are automatically included on your site’s pages to prevent duplicate content from showing up in SERPs. They help ensure the user accesses the original or most valuable version of a website page.
  • Robot.txt files: Shopify adds these files to help search engine crawlers determine which pages to index and which to ignore.
  • Sitemap.xml: The platform generates a list of your site’s pages that search engines can use to easily understand your site’s structure.
  • Title tags: Shopify automatically creates title tags with your store’s name. These tags help search engines and users quickly identify what the page is about and if it is relevant to them.

You will also improve your Shopify site’s SEO by adding or updating the following:

  • Schema markup: Incorporate this structure data into your site’s HTML to provide search engines with additional context for your content.
  • Unique page titles: Adding descriptive page titles is crucial. They are often the first thing a user sees in the search listing, and they help your page rank higher on SERPs.
  • Meta descriptions: These brief snippets appear below the page name on search results and should offer valuable context for what the reader and search engine can expect from the page.
  • Content: Include original, high-quality content on your site to achieve the greatest results from SEO. Your content is essential for incorporating valuable keywords and attracting organic traffic.
  • Customer reviews: Adding reviews to your site is one of the best ways to boost SEO. Search engines look at reviews as social proof, validating that your website is trustworthy and deserves higher rankings.

Top Shopify SEO apps

1. Tapita SEO & Speed Optimizer

Free to install. Additional charges may apply.

Main Tools Key Features
  • Speed booster
  • Image optimizer
  • SEO audit
  • SEO meta templates
  • Google SEO Schema
  • Broken links checker
  • Sitemaps generator
  • Page indexing
  • Keyword research
  • Improve Core Web Vitals
  • Add JSON-LD structured data
  • Create multi-language & AI-powered meta tags
  • Bulk SEO optimization
  • Image optimization without quality loss
Additional SEO Tools Monitoring and Analysis
  • 404 pages management
  • AI content generation
  • Automated tasks
  • Local SEO optimization
  • Rich snippets implementation
  • Analytics tracking
  • Competitor analysis
  • Content insights
  • Keyword analysis
  • Rank tracking
  • Detailed reporting

Increase speed and rankings with Tapita. Tapita features tools like speed boosters, image optimizers, SEO audits, meta templates, Schema integration, and more. Plus, get valuable expert support and advice for better conversion which could ultimately result in improved revenue.

2. Tiny SEO Image Optimize, Speed

Free plan available.

Features for Improved Site Speed Key SEO Tools
  • Image optimization
  • Page speed boosters
  • Redirect management
  • Sitemap generation
  • Lazy loading
  • Image alt text optimization
  • JSON-LD integration
  • 404 & 301 redirects
  • Rich snippets
  • AI meta tags
Optimization Capabilities Monitoring and Analysis Tools
  • One-click image SEO
  • Image compression & resizing
  • Automated file & alt text generation
  • Broken link detection
  • Analytics tracking
  • Competitor analysis
  • Keyword and link analysis
  • Rank tracking
  • Detailed reporting on SEO performance and site speed

Improve your store’s performance with TinyIMG, the smart SEO image optimizer and page speed booster. It uses tools like redirects, sitemaps, lazy loading, image alt text, JSON-LD, 404 error handling, and AI-generated meta tags. TinyIMG also uses advanced automation and SEO reports to increase site speed and search engine rankings to maximize your success.

3. Sherpas: Smart SEO

Free plan available. Free trial available.

SEO Enhancement Tools Additional Features
  • AI-powered product meta tags
  • Image optimization for improved UX
  • Page speed optimization
  • JSON-LD structured data integration
  • Broken link detection and repair
  • Detailed backlinks report
  • Efficient link-building strategy improvement
SEO Toolbox Monitoring
  • Automation features
  • Bulk editing capabilities
  • Rich snippets implementation
  • Sitemap generation
  • Local SEO optimization
  • Comprehensive audits
  • Actionable insights and tips
  • Link analysis tools
  • Rank tracking
  • SEO score monitoring

Smart SEO is a powerful Shopify app equipped with meta tags, image quality, and page speed tools. It simplifies complex tasks and automates content. Put effort into optimizing your website, climbing rankings, generating more traffic, and increasing sales revenue with Smart SEO.

4. Ilana’s JSON‑LD for SEO (TM)

$399/year. Free trial available.

Key Features Optimization Opportunities
  • Automatic Schema.org updates
  • Data audit upon installation
  • 6 months monitoring
  • Unlimited app support
  • Shopify SEO training course
  • Qualification for rich results
  • Schema fields for Google Merchant Center
  • Product review display
  • Subscription-based price display
SEO Toolbox Monitoring Tools
  • Breadcrumbs implementation
  • Content optimization tools
  • JSON-LD integration
  • Local SEO strategies
  • Metadata optimization
  • Audits and analysis
  • Conversion tracking
  • Insights and reporting
  • SEO score monitoring
  • Website traffic analysis

Boost your SEO efforts by placing reviews, pricing, and performance information in search results to attract qualified traffic and increase conversion. Integrate structured data for Google Rich Results and Merchant Center platforms. Easily optimize Schema.org data, get data accounts, six months of tracking, unlimited support, and Shopify SEO training.

5. Booster SEO & Image Optimizer

Free plan available. Free trial available.

Key Features Additional Enhancements
  • Image optimization with bulk compression
  • AI AutoPilot for efficient issue resolution
  • Meta tag optimization for ranking
  • Page speed optimization
  • Broken link monitoring and auto-redirects
  • 24/7 live chat support
SEO Toolbox Monitoring Tools
  • 404 page management
  • AI content generation
  • Bulk editing capabilities
  • Local SEO optimization
  • Rich snippets implementation
  • Analytics tracking
  • Content analysis
  • Keyword and link analysis
  • Rank tracking
  • Detailed reporting on SEO performance and website traffic

With Booster SEO, you can improve your rankings, traffic, and page speed. It is an all-in-one solution that features multiple image inputs, and AI AutoPilot for seamless transaction resolution, and is designed specifically for Shopify. Aided by 30+ experts with decades of experience, Booster improves your on-page SEO for increased visibility and success.

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6. Avada SEO Speed Image Optimize

Free plan available. Free trial available.

On-Page SEO Focus Technical SEO Expertise
  • Meta tags and titles optimization
  • Keyword research assistance
  • Alt text and SEO link building
  • Broken link detection
  • 404 page management
  • Google structured data integration
  • 301 redirects and robots.txt management
Additional Tools Monitoring and Reporting
  • AI content generation
  • Local SEO strategies
  • Rich snippets implementation
  • Speed and theme optimization
  • Detailed SEO reports
  • Regular image optimization
  • Automated SEO checklist application

Overcome ranking challenges with Avada’s intelligent SEO optimizer. It starts with a thorough SEO analysis, addresses technical issues, and speeds up the page with graphic optimization, lazy insertion, and brevity. The app also provides detailed reporting that allows you to monitor progress.

7. SearchPie SEO & Speed Optimize

Free plan available.

Core Features Website Enhancement
  • Keyword explore for perfect keywords
  • AI-powered meta tag generation
  • Expert assistance for page speed optimization
  • URLs, AMP, Schema & snippets management
  • Credibility protection with AI detection of long and 404 URLs
  • SEO content generator for unique product descriptions
SEO Toolbox Monitoring Tools
  • 404 pages management
  • Local SEO strategies
  • Mobile responsive optimization
  • Sitemap generation
  • Rich snippets implementation
  • Competitor analysis
  • Content and link analysis
  • Rank tracking
  • Detailed reporting on SEO performance and website traffic

Improve your store’s visibility with SearchPie, an advanced SEO tool. Increase sales, drive traffic, and control search volume with Keyword Explore, AI-powered meta tag generation, and expert assistance. Handle URLs, AMP, Schema, and snippets with ongoing support for smoother SEO implementation and quick issue resolution.

8. SEO Image Optimizer Wizard

Free.

Key Features Key Benefits
  • Image optimization for improved site speed
  • Comprehensive site audit for SEO, business, marketing, and technical aspects
  • Actionable recommendations for performance improvement
  • One-click product image Optimization
  • Segmented audit and ranking for targeted improvements
  • Benchmarking against successful online stores
Additional Tools Monitoring
  • ALT text optimization
  • Bulk editing capabilities
  • Meta tag management
  • Speed and theme optimization
  • Analytics tracking for insights
  • Regular audits for continuous improvement
  • SEO score monitoring for progress tracking

Enhance your store’s SEO with an image optimizer that simplifies optimization, increases site speed, and provides actionable insights. With the Optimizer Wizard, you can properly design and press images, calculate correctly, and rank your site to key standards. Get customized recommendations and valuable insights to discover and improve in the online marketplace.

9. AI ChatGPT description: ST

Free.

Key Features SEO Advantages
  • Automated description generation
  • Customizable tone selection
  • Highlighting key features and selling points
  • Improved product visibility
  • Enhanced search engine ranking

Power your online business with ChatGPT AI’s instant product description generation. Using advanced algorithms, it delivers higher ratings faster, saving time and increasing customer understanding. ChatGPT AI increases conversions by automating robust presentations, enabling merchants to focus on important tasks, driving sales, and improving e-commerce performance.

10. Schema Plus for SEO

$14.99/month. Free trial available.

Key Features Key Benefits
  • Developed by ex-Google engineers
  • 24/7 expert support for seamless integration
  • Upgrade results to rich snippets for higher visibility
  • Improved organic clickthrough rate
  • Correct Schema installation and error fixing
  • Enhanced website understanding by Google
Support Options Schema Coverage
  • Zoom, chat, and email support channels
  • Face-to-face onboarding meeting via Zoom
  • Integration with most review apps on Shopify
  • Comprehensive Schema Types like FAQPage, Recipe, Product, Breadcrumbs, Logo
  • Includes LocalBusiness, Organization, Blog, Article, Pages, Website Schemas

Developed by old Google engineers, SchemaPlus integrates a complete Schema (JSON-LD) to the latest Google standards. Using advanced technology and 24/7 support to increase visibility and capture rates through fine details, SchemaPlus optimizes your online presence by helping you fix Google Search Console errors from incorrect or missing Schema.

Tips for boosting Shopify SEO

Search engines and SEO are constantly evolving, so seeking new ways to make your site more discoverable to your target audience is essential for continued success. Explore some of the top tips for getting more out of your Shopify SEO practices:

Leverage AI

Artificial intelligence (AI) is not going anywhere anytime soon, and your business can benefit from integrating it into your content creation strategy.

You can leverage generative AI tools to help you draft content for your site, such as product descriptions and blog post outlines. It is also handy for keyword research and improving website load time.

Remember that these solutions are not foolproof, and relying too much on AI can result in website copy that feels impersonal and doesn’t resonate with your readers.

Share different types of content

Another helpful SEO tip is diversifying the types of content you share on your website. Varied content helps keep your website’s visitors engaged and lets you naturally implement more relevant keywords for better placement on SERPs.

Prioritize user experience

Remember that user experience (UX) directly affects your site’s SEO.

In addition to using the right keywords, writing appealing copy, and nailing your meta descriptions, you must create pages your visitors will enjoy browsing. Ensure your site is easy to navigate, features high-quality images, and has quick load times and a streamlined checkout process to maximize SEO.

 

Boost Your Shopify SEO: Apps vs. professional agency support

Shopify is built with powerful SEO apps that help improve your store’s ranking on SERPs. While these Shopify SEO apps are helpful, they are not necessary. By putting the SEO best practices in place, businesses can easily leverage Shopify’s built-in capabilities to increase organic traffic effectively.

Partnering with an agency, like SEO.com, could be advantageous if you want a more tailored approach or do not have the time or knowledge to handle SEO in-house. Unlike apps, an agency provides comprehensive strategies, continuous support, and ongoing optimization to ensure your Shopify site stays competitive.

Whether you choose to use Shopify apps or seek the expertise of an agency, the key is to stay proactive and use the SEO best practices for sustained online success.

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