Unlock valuable keyword ideas to find new ranking opportunities

What our keyword research tool will tell you

Here’s what you can expect to see from our keyword research tool:

• Keyword variations: Our keyword generator tool provides you with 50 keyword variations for the term you entered. You can vet through the list to find the keywords that make the most sense to target on your pages.
• Cost per click: Thinking about bidding on some keywords for PPC ads? Our tool will provide you with the average cost per click, so you can determine if it’s in your budget.
• Keyword difficulty: The keyword difficulty score operates on a scale of 0-10, with 0 being not difficult to rank for and 10 being extremely difficult to rank for. You can get an understanding of how competitive keyword variations are based on this score.
• Search volume: Search volume indicates how many people are searching each keyword every month. This gives you a good idea of the value of the keyword and potential traffic is can bring in.

How to conduct effective keyword research

Effective keyword research is a multi-step process that involves identifying the exact words and phrases your target audience uses in online searches. Here’s how to get started:

1. Get a keyword research tool

While optional, tools like our Keyword Generator, Soovle, Keywords Everywhere, and Google Keyword Planner provide invaluable data (search volume, difficulty) to streamline your search. Google Search Console also works for sites with existing traffic.

You don’t necessarily need to pay for a keyword research tool — you can use any of these free options to help you find relevant keywords and get data about them.

2. Source ideas

You aren’t just limited to a keyword research tool when it comes to generating keyword ideas. You can source ideas from:

• Sales teams
• Support teams
• Online forums
• Reviews
• Competitor websites
• And more!

You can look to all of these sources to see what people are talking about, so you can target those keywords and create content to support it.

3. Determine search intent

Investigate what users seek when searching your topics to help you determine what information you need to provide.

Search results can provide you with good insight into the type of information your audience wants to know regarding that keyword. You can review AI Overviews, featured snippets, and other Google search features to get a good sense of the intention.

4. Gather keyword metrics

Use your tool to collect search volume, keyword difficulty, and cost per click data. Don’t dismiss zero-volume keywords, as they have the ability to drive impressions that are valuable to your business.

Prioritize relevance over solely high search volume — keywords with really high search volumes aren’t always the best because they’re typically extremely competitive. It’s good to sit in a sweet spot where you’re targeting keywords with good search volume that aren’t overly competitive.

5. Prioritize optimizations

Once you have a list of potential keywords, consult the data to figure out which ones will have the biggest value and impact for your business. You can even try feeding your list of keywords to an AI platform like Claude or Gemini and have it help you sift through the data to figure out what keywords to focus on first.

Read More: What are keywords in SEO?

Tips for effective keyword research

Follow these tips to ensure you’re doing good keyword research:

• Focus on long-tail keywords: Long-tail keywords are usually less competitive and easier to rank for than short-tail ones.
• Understand search intent: Ensure that you can (and want to) answer the search intent for your keywords.
• Analyze your competitors: Research the keywords they already rank for to outrank them in the search results. Our free domain overview tool can help provide some insight on keywords your competitors rank for!
• Use a variety of tools: Maximize keyword discovery by using different SEO tools. Combine dedicated platforms for data, search engine suggestions for insights, and trend analysis to ensure a comprehensive strategy.
• Finalize your keyword list: Ensure that the keywords are a good fit for your company in terms of search intent, search volume, and keyword difficulty.

Unlock the power of effective keyword research

Are you ready for professional assistance with your keyword strategy? Do you want to level up your digital marketing this year?  Our team of experienced SEO experts is here to help.

We’ve provided SEO services for over 30 years to thousands of websites, successfully getting them higher rankings and more revenue from the web.

Interested in our SEO services? Reach out today to get a free SEO proposal!