9 HVAC Lead Generation Strategies for 2025

Maintaining a steady flow of customers is necessary for any HVAC business. The jobs you book are the profit you make, but how can you find customers who need your services?

That’s where knowing how to get HVAC leads comes in handy!

We will cover 9 of the best HVAC strategies for 2025 to help you brainstorm your marketing approach:

1. Target local search results
2. Run paid advertisements for different jobs
3. Connect with users on social media
4. Create helpful how-to videos
5. Encourage reviews from past customers
6. Optimize your landing pages
7. Publish content to show your expertise
8. Make booking jobs easy for customers
9. Target your customers with timely emails

You’ll also get some tips for implementing these strategies below!

9 of the best HVAC lead generation strategies

These HVAC marketing ideas are tried and tested by companies like yours across the nation. Whether you try them yourself or work with an agency, you can look forward to more qualified leads reaching out to your business.

1. Target local search results

The first step to generating HVAC leads is making it easy for customers to find you. You do that by building your presence in online search results pages — specifically, the local search results for your area.

Here are three different methods for targeting the local search engine results pages (SERPs):

Search engine optimization (SEO)

SEO is a great way to get more organic (unpaid) traffic to your website. While people are searching for the services you offer, Google will pull your website as a good option to consider.

Say someone is searching for “air conditioning repair in Harrisburg.” They’ll likely click on one of the first results they see. If that’s not you, you’re missing out on business.

SEO includes things like:

• Making sure your website is functional and attractive
• Using targeted keywords on your pages
• Optimizing your headings and page titles to include service keywords
• Updating the technical side of your website to make it load quickly

Creating a basic SEO plan can help you generate more leads over time.

Google Business Profile

Another way to rank in the SERPs is by setting up your Google Business Profile. This is a free profile you can make to appear in local search results:

These listings make it easy for customers to see your location, phone number, and website, as well as any reviews you’ve earned. If you haven’t set up your profile, you could be missing out on leads.

Local Services Ads

Finally, we have the paid section of the SERPs. Google Local Services Ads appear at the top of Google search results, above pay-per-click (PPC) ads and organic results.  Local Services Ads are, as the name suggests, local ads for companies that fit a particular search.

If someone is searching for HVAC services in Harrisburg, PA, for example, they might see these results:

Customers can check out these ads and see if your business is a good fit, right from the SERPs, These ads give your business an extra push to rank higher in searches for your industry and services.

And, you only pay for the ad when someone contacts your business, so you can optimize your budgets for qualified lead generation.

2. Run paid advertisements for different services

Pay-per-click (PPC) ads are a great way to stand out in the SERPs. However, you can get even more strategic with your ads to get more target leads by advertising different services.

For example, say you want to promote your maintenance services to get customers’ HVAC systems running smoothly for peak season. Running a targeted ad for that particular service can help you reach customers as they need that service:

Rather than just promoting your company, you answer their specific search and give them more of a reason to click on that result.

The more information you give, the better. The example above gives the price, location, and business name — basically, everything a customer needs to know before reaching out.

3. Connect with users on social media

Social media is a great tool for all industries to use to connect with customers. With social media, you can chat with customers more directly and build your brand through channels you know they’re using.

You can also share photos, videos, and text posts to:

• Educate customers on their HVAC systems
• Document company news and updates
• Encourage readers to contact you via social media

4. Create helpful how-to videos

Video marketing promotes your expertise and encourages better connections with customers. By creating helpful, informational videos, you can help customers learn more about their HVAC systems without requiring them to contact you. How-to videos are also common in HVAC and other specialized home service industries.

Helping people maintain their HVAC systems can make customers feel like you care about their well-being:

When you create and share informational content like how-to videos, customers will see you as a trustworthy source for information. Even if they don’t convert right away, they’ll keep you in mind as a future option when they need your services.

5. Encourage reviews from past customers

Your reviews are one of the first things that potential customers will look at when deciding to hire you for a job. If you don’t have a large number of reviews, you can reach out to past customers and ask them to give you a review.

From there, you can share positive reviews to your social accounts and your website to give some social proof as to why people should trust your company.

6. Optimize your landing pages

If you want your ads to convert, you need to make sure your landing pages are up to par.

Once you get a click on your ad, think about what that user will see. They’re looking for more information about the advertisement, so if you don’t deliver that, they’ll likely click away.

Your landing pages should:

• Be attractive
• Highlight the services advertised
• Have a clear call to action or next step

7. Publish content to show your expertise

Creating web content is a way to build your reputation and encourage more qualified leads. This content can include anything from how-to guides (similar to the videos above), product information, HVAC tips for maintenance, industry updates, and more.

As people search for common questions and concerns, they can find your website through your content. If they deem you a knowledgeable source, they will be more likely to return to your site when they need serviced.

8. Make booking jobs easy for customers

Another way to increase qualified leads is to make the booking process as easy as possible. Letting customers books online is more convenient and helps those who don’t want to call, email, or text:

Some jobs may require a phone call after the booking. But having the option available can encourage customers to reach out and make the appointment, pushing them through your sales funnel faster. And, if you need to follow up with a phone call, you’ll already have the information.

9. Target your customers with timely emails

Another popular lead generation strategy for HVAC companies is email marketing. With email marketing, you keep an open line of communication between your business and customers. And, email is a great way to retarget current customers, rather than trying to find new ones.

You can use emails for a range of reasons, from reminding customers to schedule a maintenance service to reaching out during the holidays.

Here are some ideas for HVAC emails:

• Sending informational emails about HVAC equipment
• Reaching out with offers or discounts
• Confirming job details and agreements
• Updating customers on any seasonal maintenance or updates

Tips for implementing lead generation strategies

Knowing how to get HVAC leads is the first step, but implementing those strategies is another task. Here are some tips for getting the most out of your lead generation tactics:

• Set goals before picking your strategies: Before you decide what channels you want to use, you should have an achievable goal in mind. For example, if you want to push HVAC services during peak season, you might lean more into PPC during that time.
• Use reporting and analytics tools: Tracking your lead generation strategies can help you see what channels are working. This process will help you measure your ROI concretely and get more back from your investment.
• Give it time: Many of these tactics, like SEO, for example, take time to really start driving leads. But once they do, you can see continuous benefits, so make sure to give them time to start working.

Get more qualified leads with professional HVAC SEO services

WebFX — the team behind SEO.com — offers professional HVAC SEO services to help you target local search and place your services in front of home and business owners who need them most.

With 185,000+ hours of HVAC marketing experience, we know how to target your audience and set you apart from other HVAC experts in your area.

To start booking more jobs from qualified leads, request a custom SEO proposal today!