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PPC Keyword Research Tool to Find the Right Paid Keywords

Pay-per-click (PPC) advertising is an effective way to capture more visibility on search engine results pages. From identifying the right keywords to target to building out negative keywords, constructing the perfect keyword list can be a daunting task. Luckily, SEO.com provides one of the best keyword tools to help streamline your efforts.

Get Thousands of Keywords with  Just One Click

Discovering the right keywords for your website is now simpler than ever with our keyword research tool. Generate thousands  of relevant keywords from one short-tail keyword seed.

Unlock additional keywords  by expanding on any relevant keyword result, making an endless supply of keyword ideas at your fingertips. You can continually refine and enhance your keyword strategy, enabling you to create superior content and maintain a competitive edge.

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Evaluate PPC Keyword Difficulty

Effective keyword research isn’t just about finding keywords; it’s about understanding which ones will have the most impact. Our SEO keyword checker features comprehensive metrics that help you prioritize your keyword strategy.

Our SEO tool provides a range of filters to help you refine your keyword opportunities. Using the built-in filters, you can quickly identify the best keywords for your return on investment (ROI).  Filter your keyword list by:

  • Search Volume to be sure you’re targeting keywords that users are actively searching for
  • Keyword Difficulty to focus on keywords that are achievable based on your current PPC budget.
  • Projected Cost Per Click (CPC) so that you can go after keywords that aren’t going to eat up your entire PPC budget to bid on
  • User Intent to identify keywords most likely to drive conversions for your website (transactional intent)

 

These filters allow you to streamline your keyword research process and focus on the terms that will deliver the best results for your business.

Identify Negative Keywords 

In addition to identifying PPC keywords to target, you can also use the SEO.com platform to help identify negative keywords for your PPC campaigns.

While on an ongoing basis you’ll analyze your search terms to identify negative keywords, the SEO.com app can help you build out an initial list of negative keywords to ensure your campaigns are starting off on the right [targeting] foot.

Uncover More With Competitor Research

One of the main goals of having a PPC campaign is to have a competitive edge over your competition. In order to do this, it is essential to review the keywords that your competitors are ranking for. Using our efficient competitor research tool, you can identify valuable opportunities to position your ads above theirs.

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Smarter PPC Keyword Research to Help You Improve Your Ads

Sign up to get instant access to all of our pro features for keyword research and start your journey to better rankings today!

FAQs

  • How do you research keywords for PPC? Chevron

    To conduct PPC keyword research using our tool:

    1. Start with a seed keyword related to your business.
    2. Generate a list of related keywords using our tool.
    3. Analyze metrics such as CPC, search volume and competition.
    4. Use filters to refine your list based on search intent and other criteria.
    5. Continuously monitor and adjust your strategy based on performance data.

    Get Started: Sign Up For Our Keyword Research Tool

  • How is PPC keyword research different from SEO keyword research? Chevron

    While both PPC and SEO keyword research aim to enhance visibility and drive traffic, they differ significantly in objectives, cost structures, selection criteria, tools used, time frames for results, and management approaches. Understanding these differences is crucial for marketers looking to develop effective strategies that leverage both paid and organic search opportunities.

    The primary goal for PPC keyword research is to  identify keywords that will drive immediate traffic to your website through advertising.  On the other hand, with SEO keyword research, you might look for a mix of keywords with high and low search volume, but lower competition. With SEO, you might also target more informational/top-of-funnel keywords via blog posts which you likely wouldn’t bid on for PPC due to a poor return on investment.

    See SEO vs PPC

  • Is your PPC keyword research tool free? Chevron

    Our SEO.com keyword research tool offers both free and pro versions. The free version provides basic functionalities such as exploring keywords by search volume, while the pro version unlocks advanced metrics and features for more in-depth analysis.

    Explore SEO.com Pricing