Search engine optimization (SEO) gets your business to the top of search rankings. Investing in SEO matters because the click-through rate for the first organic position is 34%, and the click-through rate for the second position is 10%.
Your chances of earning clicks decrease significantly after the first and second positions of search results. Since clicks mean visits to your website and visits mean sales, you want to strive for higher rankings.
SEO tools support the process of ranking higher online. Consider exploring free SEO tools first, like the SEO.com app, Ubersuggest, among others, to understand your needs before investing in paid options. Paid SEO tools often provide the most value for your business due to the vast amount of features they provide.
How much do SEO tools cost?
The cost of paid SEO tools varies based on their range of capabilities. Some tools have one main feature, while others combine multiple SEO tools. Smaller SEO tools cost as little as about $30 per month, while more extensive tools cost about $1000 per month.
Besides paying for SEO tools, you might outsource your SEO to an experienced agency. SEO from an agency may range from $1500 to $5000 per month depending on various factors, like your goals, the scale of your SEO strategy, and the SEO business’s size.
Agencies that provide SEO services have access to many SEO tools and expert teams that utilize these resources to your business’s advantage.
Top 7 paid SEO tools
As you choose where to invest your SEO budget, you want to get the highest return. Choose one of these excellent paid SEO tools to get the most value for your money.
1. Semrush: Best all-in-one
Price: $129.95 – $499.95 per month
This marketing software works well for advancing your organic traffic. It allows you to reach a wider audience and enhance your SEO. It includes over 50 tools for every SEO task, including:
- Keyword rankings
- Organic traffic tracking
- Backlink tracking
- Keyword research
- Competitor analysis
- SEO site audits
- Content creation
With its comprehensive toolkit, regular updates, and extensive database, this tool does it all. It’s an excellent option for improving every area of your marketing strategy. Uncover new keywords, compare yourself to competitors, and see how well your site runs.
2. Ahrefs: Best overall SEO research
Price: $83 – $999 per month
Ahrefs includes a suite of tools for SEO research. It’s a long-time favorite that continues to top lists of marketer tools. Its robust selection of resources includes Site Explorer, Content Explorer, and Keywords Explorer.
Ahrefs provides many advantages for SEO, including:
- Keyword research: Keywords Explorer provides detailed keyword analytics for everything from long-tail keywords to keyword difficulty.
- Backlink analysis: Monitor all the websites linking to your site and competitors, and watch for broken links to improve your backlink profile.
- Competitor analysis: Learn more about your competitors’ SEO efforts by analyzing backlinks and identifying keywords.
This tool provides ongoing crawling of billions of pages every day. It has at least 15 trillion known links, with a backlinks index updated every 15 minutes.
3. Moz Pro: Best for large-scale SEO
Price: $99 – $599 per month
Moz Pro includes an all-inclusive suite of capabilities that’s great for businesses that want to invest in their SEO efforts without purchasing multiple tools. It lets you dig into the technical operation of your website.
Moz Pro has valuable features for website rank tracking, SEO site auditing, keyword research, audience analysis, and competitor tracking. These features support you throughout various stages of SEO, giving you superior visibility into your campaigns.
4. Spyfu: Best for competitive analysis
Price: Starts at $33 per month
This user-friendly and intuitive platform is an excellent choice for competitive analysis. It lets you look into your competitors to see where to improve your strategies. It’s also more affordable than many paid tools.
Beyond allowing you to check in on your competitors, Spyfu provides powerful keyword research capabilities. It allows you to search domains and see where they appear in Google. The tool supports PPC strategies, backlink building, and search engine results page (SERP) analysis.
5. Majestic: Best for link-building
Price: Starting at $49.99 per month
This SEO tool searches the web to find links pointing to your website. It provides a link intelligence database and functions as a map to visualize your website’s place online.
Majestic gives you insight into data like:
- Anchor text used in links
- Weight of backlinks
- Backlink history
- Competitor backlinks
- Link context
As the largest database of links available, it’s a superior choice for companies looking to improve SEO through backlink building. It gives you a big-picture view, allowing you to adjust your strategy.
6. MarketingCloudFX: Best for digital marketing
Pricing: View pricing
MarketingCloudFX comes from our sister site, WebFX, and is powered by IBM Watson with artificial intelligence (AI) capabilities. It’s packed with features to support every area of your marketing strategy, including SEO.
This tool lets you monitor search engine performance, track keyword rankings, and analyze online visibility. AI integration provides data-driven recommendations for improving your site. MarketingCloudFX also enables you to track marketing metrics to measure your SEO success.
7. WooRank: Best for reviewing websites
Price: Starting at $89 per month
WooRank provides various features that allow you to assess the quality of your websites. It allows you to find duplicate material and security flaws. Then, it tells you how to fix these issues to improve your website.
This tool also supports competitive analysis by allowing you to compare your website to competitors to see how you stack up. This feature determines the next steps to improve your website for SEO.
Other features in WooRank include keyword tracking and integration with tools like Google Analytics. Keyword tracking lets you see what keywords your competitors are using, and integrations make the tool simpler to add to your existing strategy.
Increase your rankings with SEO.com
If you’re looking for a way to improve your SEO efforts, you have plenty of paid tools to choose from. These tools offer features to improve every aspect of your strategy.
Wondering where to begin with SEO? Try our SEO.com app to analyze your current efforts and look for improvement areas. At SEO.com, we also provide SEO services to make you rank higher online. Get in touch with us to learn more about how we help you.
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