Online Content Collective, March 21, 2014 – PPC

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Today we look at a few ways to improve upon your PPC campaigns. Search Engine Journal provides a guide to remarketing, useful to any online marketer, but especially valuable in getting more value of your existing paid campaigns. SEER Interactive gives us an efficiency tip for managing your Google Display Network placements. And PPC Hero […]

Don’t Fear the Algo Change: Forward Thinking SEO

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Don’t build what Google is rewarding. Build what Google wants to reward. Embracing this philosophy will have you popping champagne corks when Google makes a major update instead of freaking out and worrying about getting fired. You Chose to Aim at the Moving Target. Don’t blame Google. They aren’t a non-profit. We know they want […]

Content Collective, March 13, 2014 – Social Media

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Social media is a critical part of modern online marketing campaigns, but unfortunately too many companies either don’t understand its importance or overestimate its abilities. Just like the other elements of online marketing, social strategies, tactics, and tools can change all the time. In this week’s Content Collective we take a look at how social […]

Why Your Site is Missing from Google

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The dreaded Google black list. The list that no one wants to be on, but it seems even more than we could estimate are showing up on this list. According to Forbes.com as of November 2013 there were a reported 10,000 suspicious websites per day being quarantined. The cause of the quarantine is supposedly because […]

10 Local Online Marketing Tips For Small Businesses

Small Business Digital Marketing

Marketing is not easy, and if you’re a small local business with a small budget, it can be even more difficult.  However, in the “new” age of the internet – small budgets can still be effective, efficient, and profitable.  Small businesses should never count internet marketing out, even if their product isn’t sold online. The […]

SEO.com Online Content Collective – February 18, 2014

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In this week’s installment of the Online Content Collective, we are sharing recent posts centered on creating a community without content, PPC campaign analysis, and social media reporting. Building a Community without Content Mack Fogelson answers the questions of whether it’s possible for a company to have a community without having content with an emphatic […]