A Guide to Increasing Your Brand’s Online Presence

Boost your online presence with proven strategies: optimize your website, create engaging content, leverage SEO, stay active on social media, manage reviews, and maintain open communication to increase visibility, build customer trust, and drive sales.
  • SEO.com team members
    SEO.com Team Industry-Leading Experts
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  • June 5, 2024
  • 5 min. read

The Internet is a powerful vehicle for businesses to market themselves and connect with customers. Whether you’re a small business or a large corporation, customers are likely to discover you online before they find you anywhere else. 

Internet marketing changes constantly as fads come and go, but we’ll show you tried and true methods to help you increase your online presence — even when the marketing trends around you shift.

What is an online presence?

An online presence is a brand’s availability and reach on the Internet, including your website, social media accounts, advertisements, and more. A solid online presence can help a brand connect with wider audiences, develop new leads, and reach bigger goals.

The benefits of having a strong online presence

A strong online presence is essential for any business in today’s digital world. Customers expect to find information about your company or products online — if they can’t, they may go to one of your competitors. The benefits of building a positive online presence include the:

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  • Increased visibility: With a strong online presence, you reach more people than you could through traditional marketing channels. Search engine algorithms love fresh content, so a well-optimized online presence increases the chance customers will find your company while searching for similar products or services.
  • Lower marketing costs: Marketing is costly. Traditional avenues like print advertising are more expensive and less effective than ever. Leveraging cost-effective Internet marketing strategies and building a strong online presence allows you to reach customers faster and easier. 
  • Increased sales: Actively engaging with customers and providing valuable content online can help boost click-through rates and purchases on your website. Increasing your online presence will help build trust with new customers, who may be hesitant to purchase from an unknown brand.
  • Improved customer relationships: Customers who have already purchased your products or services will feel more connected to your brand when they see your presence online. New customers are also more likely to form a relationship with you when they find your websites or social media pages.
  • Boosts credibility and authority: When you’re known as a helpful resource within your industry, people will recognize your expertise and trust you. This credibility can do wonders for your reputation and make it easier for you to close deals and score new clients in the future.

How do you create a positive online presence?

An online presence says a lot about a brand. Ensure that your online presence remains positive while you advance it. Check out these seven tips to help you improve your online presence.

1. Pay attention to comments left online


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Most consumers read online reviews before making a purchasing decision. Both positive and negative reviews can have value and help you gain more visibility. When you publicly respond to negative reviews with empathy and honesty, you’ll show potential customers that you hear their concerns and care about their experience.

2. Make sure your website is up-to-date and easy to navigate

Your website is one of the most important tools you have to represent your business, so keep it fresh and comprehensible. Ensure customers have access to the information they need when visiting your website.

A simple website design will streamline the conversion process and make customers feel confident about choosing your brand. More people are using phones and tablets than ever, so keep mobile-friendly website practices in mind, too.

3. Add helpful content to your site

The more content you have on your website or blog, the longer people will stay there — which means a greater chance of a conversion. Make sure you have plenty of engaging content on your site, including blog posts, videos, photos, infographics, and anything that teaches visitors about what you do or why they should select your products and services.

4. Share testimonials on your website

Increase your online presence when you include reviews in your overall marketing strategy. Potential customers want to know what other people think before hiring or buying, and real testimonials are a trusted way to get that information.

Display glowing reviews from satisfied clients who have used your product or previously worked with you. If you don’t have many testimonials yet, check out these great tricks for getting more positive feedback.

5. Keep communication open

Stay connected with your audience when scaling your business and increasing your online presence. Open direct communication by inserting a strong call-to-action on every page of your site so you have a designated way for individuals to contact you.

6. Leverage SEO to ensure your website appears in search results

To connect with potential customers online, you need to promote your website. One of the best strategies is to maximize the impact of search engine optimization (SEO). SEO helps ensure your website appears in search results when people are looking for your products or services.

While SEO takes time and effort, being visible on search engines like Google is worth it — it’ll lead to more traffic on your site and increased conversions.

7. Use social media to share your content to connect with potential customers

Social media is a great way to share your brand with the world. You can show off your products, interact with customers, and even promote special events or sales. On the right platform, you can connect with an audience interested in what you have to say, share your content, get feedback, and build relationships that lead to more business.

Social media platforms allow brands to interact with people who may not know about your business yet but could become loyal customers. 

Start increasing your online presence

Now that you know the first steps in increasing your visibility online, SEO.com would love to help you put them into practice. Reach out to our team online today to start a conversation about our national SEO services and how we can support you!

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